Hooked on a 313% increase in page one keywords
Hooked on a 313% increase in page one keywords
A leading fishing equipment online retailer
Total Fishing Tackle are the leading online retailer for top-quality fishing equipment. They stock everything you could possibly need, from necessities like rods and reels, right through to specialised clothing for experts.
After dabbling with a few other agencies, Total Fishing Tackle decided to find a long-term relationship with an agency that could cover both paid and organic efforts.
Industry
Fishing EquipmentServices
SEO / Content / PPCGetting found amongst a sea of competitors
Before approaching Bulldog, Total Fishing Tackle knew that they wanted a digital marketing agency that specialised in SEO, PPC and content marketing. With a new website on the horizon, these were all key areas that needed to be considered before it went live.
Along with the stresses of a new website, Total Fishing Tackle were finding themselves stuck in the tracks of their competitors. The website had a very poor online presence and was missing out on key onsite features. Not only this, but the existing pay per click campaign was struggling, focusing on only branded keywords. It was time for some Bulldog magic.
A strategy full of irresistible marketing bait
After the initial consultation, Total Fishing Tackle were hooked on us. We emphasised the importance of a rock-solid strategy, firing from all angles.
1 Competitive industry research
Due to sitting in such a competitive niche, thorough industry research was needed before implementing a marketing strategy. We assessed the current performance of the website, as well as the competitive landscape of the niche. From here, we undertook extremely detailed keyword research to identify opportunities with high buyer intent. All of this research helped to set a solid foundation for the campaign.
2 An onsite makeover
With stacks of data on our side, our SEO gurus got to work on revamping Total Fishing Tackle’s onsite. By providing as much value as possible through onsite elements and product content, we successfully adhered to ecommerce best practices and created strong opportunities for internal links. All elements of this onsite makeover kept the same goal in mind: improving keyword rankings and conversion rates.
3 Powerful link bait
With onsite elements under control, we began work on some offsite marketing. We created irresistible content based on user queries, utilising stunning infographics to add further value. Acting as “linkbait”, our outreach efforts got this content into the hands of highly authoritative domains, fueling link acquisition success.
4 Maximising revenue through paid search
As the website was struggling to get found in all corners of the internet, we built and launched a comprehensive PPC campaign. This helped to focus on keywords with high purchase intent, increasing conversion rates and maximising revenue. The performance of this paid campaign helped us to further understand product popularity, which in turn, fuelled and refined organic search efforts.
Not just another fish in the sea
It’s safe to say that Total Fishing Tackle are no longer just “another fish in the sea”. They are industry leaders, boasting a 313% increase in page one keywords. Having such excellent exposure in search results has amounted to a 175% increase in online revenue, boosting both organic and paid conversions. The website no longer struggles against strong competitors and instead sits highly above them.
"Digital marketing was a new project for us. We had never done anything before, and we were recently in a position where we wanted to grow our website. To do this, we needed digital marketing and SEO expertise. We wanted to make sure we weren't doing anything incorrectly or damaging to the business.
Bulldog set up our SEO and PPC channels, and they have both massively outperformed expectations. Our Google Shopping campaign is now bringing in more revenue than our email campaigns, and our top keyword search rankings have moved from over 100 to the top three. Bulldog exhibit a passion for what they're doing as well."