Total Fishing Tackle is an established online fishing equipment retailer that sells everything from fishing tackle and equipment to bivvies, barrows, fishing clothing, and more. Their customers love them for their competitive pricing, fast delivery, and commitment to customer service.
Amy Cook, Business Operations Manager at Total Fishing Tackle, was ready to make a big splash with the company’s online marketing. The online retailer had never invested in SEO, conversion optimisation or PPC before—and with the site converting organic traffic at just 1.05 percent, Amy knew there was serious room for improvement. But with her plate full of other responsibilities and no time to master digital marketing on her own, Amy needed an expert partner who could lead the charge.
After speaking with Bulldog Digital Media, Amy was convinced they were the right agency to partner with. From the outset, we emphasised the importance of building a rock-solid strategy. First, we analysed how the Total Fishing Tackle website was performing. They assessed the competitive landscape of the niche, conducting detailed keyword research to identify opportunities for Total Fishing Tackle to secure rankings for keywords with high purchase intent. During this research, then we also worked to identify relevant and active online communities across the web where they could earn backlinks and build brand awareness among qualified prospects.