TL;DR
In this guide, we’ve rounded up the best UK-based agencies that understand the travel sector and can help you build a backlink profile that drives rankings, traffic, and bookings.
1. Bulldog Digital Media
Best for: Travel brands of all sizes looking for quality over quantity
Bulldog Digital Media specialises in SEO for consumer-led industries, and travel is one of our strongest suits. With 13+ years of experience, over 400 campaigns delivered, and more than 20,000 backlinks built, we know what it takes to get travel brands ranking.
What sets Bulldog apart?
We don’t just chase any backlink – we target the publications your potential customers actually read. Whether it’s securing coverage in major lifestyle outlets, destination guides, or niche travel blogs, we go fetch the links that matter.
Why travel brands choose Bulldog
We’re big on impact, not on size. Our boutique approach means you work directly with experienced SEO specialists who understand your business goals. We don’t lock you into lengthy contracts, and if your budget needs to flex with seasonal demand, we’re happy to adapt.
Plus, we’re a brand’s best friend. Our clients typically stick around for years (the average Bulldog stays for 7 years on the team, and our clients aren’t far behind). That’s because we deliver results, communicate clearly, and make SEO feel less like a mysterious black box and more like a growth strategy you can actually understand.
Pricing
Pay-per-backlink
£200 per backlink
Backlink package
£1,800 per month
2. Propellernet
Best for: Travel brands with larger budgets seeking integrated digital strategies
Propellernet is a Brighton-based digital marketing agency with strong experience in the travel sector. They offer link building as part of broader SEO and content marketing strategies.
Their approach combines data analysis with creative storytelling, making them a solid choice for travel brands looking for an agency that can handle multiple aspects of digital marketing alongside link acquisition.
3. Impression
Best for: Established travel companies wanting enterprise-level SEO
Impression is a Nottingham-based agency with experience across multiple sectors, including travel and hospitality. They’ve worked with hotel groups, travel booking platforms, and tourism boards.
Their link building approach is data-driven, focusing on metrics like domain authority, traffic potential, and relevance. They’re particularly strong at securing placements in high-authority publications.
4. Prohibition
Best for: Travel brands looking for creative PR-led campaigns
Prohibition specialises in digital PR with a creative edge. Based in Manchester, they’ve run campaigns for various consumer brands and understand how to generate buzz in competitive sectors like travel.
Their strength lies in creating newsworthy angles that earn coverage naturally. If your travel brand has a unique story to tell or you’re launching something new, they’re worth considering.
5. Reboot Online
Best for: Travel businesses wanting technical SEO alongside link building
Reboot Online, based in London, takes a technical approach to SEO. While they’re not exclusively focused on travel, they’ve worked with brands in the sector and understand the technical requirements travel sites often face.
They combine link building with technical audits and on-page optimisation, making them suitable for travel brands that need a comprehensive SEO overhaul.
6. Koozai
Best for: Travel brands needing full-service digital marketing support
Koozai is a well-established agency with offices across the UK. They offer link building as part of integrated digital marketing packages, which can be beneficial for travel brands looking to consolidate their marketing efforts under one roof.
Their experience spans multiple industries, and they’ve worked with hotels, travel booking sites, and tour operators in the past.
7. Loud Mouth Media
Best for: Travel brands targeting both UK and Irish markets
Based in Belfast but serving clients across the UK, Loud Mouth Media offers link building alongside broader digital marketing services. They’re particularly strong in sectors that require regional targeting.
For travel brands with specific geographic focuses or those targeting Irish and Northern Irish audiences, they bring valuable local expertise.
How to choose the right travel link building agency
Picking an agency isn’t just about finding the cheapest option or the one with the flashiest website. Here’s what you should actually consider:
👋 Relevant experience: Have they worked with travel brands before? Ask for case studies and examples of placements they’ve secured in travel publications.
🔗 Link quality: Request examples of the types of sites they typically secure links from. Check the domain authority, traffic levels, and relevance of these sites.
💬 Transparency: A good agency will show you exactly where your links are coming from. Avoid anyone offering “guaranteed rankings” or suspiciously high volumes of links for low prices.
🤝 Communication style: You’ll be working with this team regularly. Make sure their communication style aligns with yours. Do they explain things clearly? Are they responsive?
👍 Flexibility: Travel is seasonal. Your link building budget might need to scale up before peak season and scale back during quieter months. Find an agency that can accommodate this.
💰 Pricing structure: Understand what you’re paying for. Are you charged per link, per month, or per campaign? What’s included in the price?
Ready to take your travel company to new heights?
Link building for travel brands requires more than just technical know-how – it demands industry connections, creative storytelling, and an understanding of what makes travel content compelling.
The agencies listed here all bring different strengths to the table. Whether you’re a small boutique hotel or a growing travel tech platform, there’s an option that can help you mark your territory in the competitive world of travel search results.
At Bulldog, we’ve spent over a decade helping travel brands navigate the complexities of SEO. We know that every business is different, which is why we tailor our approach to your specific goals, budget, and timeline.
Let’s start with a chat, not a sales pitch
Book a quick call to get started – just a friendly chat to see if we’re the right fit and how we can help.
