When it comes to social media, we make decisions to follow accounts based on the content they produce. This could be for a variety of reasons; for education, entertainment, inspiration, news, and so on. While some brands stick to their serious business personas, many use comedy to attract attention online. Hilarious content is shareable content, making it the perfect tool to boost brand reputation. Judging by their large social followings and excellent responses, it’s safe to say that adding a comedic twist to your online persona certainly works.
Here are 12 brands who have absolutely smashed their social media marketing and portrayed themselves in an excellent light with the help from their humour. We had a good laugh finding these – enjoy!
Taco Bell have always had a strong sense of humour when it comes to advertising, so it’s no surprise that their social media follows the same route. Focusing mainly on Twitter, the brand has over 1 million followers enjoying one-liners, witty responses and cleverly constructed images. Here’s some of their recent work which we are loving:
Let's do it. 😉
— Taco Bell (@tacobell) October 19, 2018
The famous bookseller Waterstones have been making people from all over the country chuckle recently. The Tottenham Court Road store account has found it’s place in the Twitter-sphere with quirky jokes and bizarre story-telling.
We won't be the ones to say "Now #LoveIsland is over let's all get back to READING", because we know the two aren't mutually exclusive (and we also know the whole thing is still available on demand…)
— WaterstonesTCR (@WaterstonesTCR) July 31, 2018
Innocent are famous for their yummy smoothies, but if you stumbled across their Twitter one day, you’d never know. In fact, Innocent seem to find any excuse to tweet, and with over 200,000 followers, they’re doing it right. Whether it’s talking about the latest Bake Off Episode or sharing random tips, Innocent are creating a whole lot of shareable content with their humour.
Halloween costume idea – Paul Hollywood
Walk around the party asking people questions, then look deeply unconvinced by their answers. Terrifying. #GBBO
— innocent drinks (@innocent) October 23, 2018
Described by Forbes as “Unbelievably dumb stuff that’s blow-milk-out-your-nose funny”, Wendy’s content is simple yet effective. With a whopping 2.8 million followers, Wendy’s constantly posting fresh content, focusing on fun videos and silly polls.
Gettin' spooky as heck pic.twitter.com/cYE4F3gXrO
— Wendy's (@Wendys) October 16, 2018
Netflix became a worldwide meme without even having to do anything (yes – we are talking about Netflix and Chill), so of course, they jumped at the opportunity to play on this. If you head to their Twitter, you will find lots of epic quotes from their shows, funny ‘teen-like’ responses to users and much more. No one reminds you to watch more shows than Netflix themselves.
meeting a person slightly younger than me VS meeting a person slightly older than me pic.twitter.com/CIiebRZHsv
— Netflix US (@netflix) October 25, 2018
You just have to look at the Skittles branding to know they’re portraying a fun vibe, so their silly social media presence doesn’t come to much surprise. Their tweets might not make much sense nor urge you to buy their product, but they’re certainly smashing it at being both humorous and friendly. Here’s a prime example – don’t worry, we don’t understand either…
OMG you too?! I bet we have so much in common – do you do the robot and make boop-beep sounds when eating Skittles? Oh, that’s just me?
— Skittles (@Skittles) October 17, 2018
And here’s another…
— Skittles (@Skittles) September 22, 2018
Tesco Mobile. It’s not the most exciting brand name, nor for the most exciting service. However, people LOVE to rant and complain on social media, and Tesco Mobile took this as an opportunity to fight back with the power of humour. It’s unlikely that all 82,500 followers are actually on Tesco Mobile, but in the midst of customer services responses, there are plenty of gold tweets which make Tesco Mobile worth the follow. People even beg for a follow from them, but of course, you gotta work for it….
Your #TMFollowChallenge is to go on a treasure hunt. Collect a wooden spoon, a cushion and a light bulb, then send us a picture 👍
— Tesco Mobile (@tescomobile) October 26, 2018
KFC’s already winning the humour game before even posting content. Following just 11 ‘herbs and spices’ (five members of the Spice Girls and six men named Herb), you can tell that KFC thought long and hard about how to promote their food in a quirky way on social media. Their interactive and engaging content spreads the word about new products and deals – and fast, too. Genius!
You might be surprised that all this food costs just $5. Or maybe it's not surprising because its called a $5 Fill Up. pic.twitter.com/YmjKRCtXUU
— KFC (@kfc) October 15, 2018
If you live in Britain, then you’ll be very familiar with a good old Greggs sausage roll. We’re not sure why the majority of Brits are so obsessed with the Greggs chain, but it’s become a meme in itself and one that the brand plays up to massively. We’re excited to see what they’re going to do around Christmas time, considering 2017 welcomed a ‘Merry Greggmas’ advent calendar to the mix.
Well that's Halloween sorted 🎃 pic.twitter.com/HqsY0kejaD
— Greggs (@GreggsOfficial) October 19, 2018
Marketing toilet paper can be a very difficult task – how on earth do you get people to buy your product without getting too graphic? Well, check out Charmin’s social media channels. With a very successful #TweetFromTheSeat hashtag, there is clearly no taboo topic that can’t be smashed. There’s no shame amongst Charmin’s 81,000+ followers! We love it when brands help each other out online – looks like Burger King and Charmin are a dynamic duo. Clever.
We were born ready… pic.twitter.com/rleUr7hCf2
— Charmin (@Charmin) October 5, 2018
Oreo’s social media accounts are a prime example of using trending topics to make viral content. Even when the trending topics have no relationship whatsoever to what Oreo has to offer, they somehow find a way to make it work. With a fun graphic for just about any topic you can think of, Oreo are slaying their marketing game.
Which OREO cookie would you take on your next Pokémon adventure?
— Oreo Cookie (@Oreo) October 3, 2018
MoonPie’s social media manager has become pretty famous and we can see why, with daily witty tweets that cleverly mention their famous snacks all while being hilarious. In fact, it took us a very long time to find an example to show you as they’re all comedy gold. Seriously, check out their tweets if you have a spare, well, hour.
Describe how a brand uses questions as bait to get quote tweets and attention in 5 words
— MoonPie (@MoonPie) August 30, 2018
When I say this account is family friendly I mean I will be friends with your mom and dad
— MoonPie (@MoonPie) September 4, 2018
What can we take away from this?
So, through the power of humour, these big names have successfully spread brand awareness and increased sales because of it. If you’re looking to start adding comedic value to your brand, then start with a few amusing tweets that’ll make readers laugh. Try and make these as relevant to your product/service as possible. Be original, and most importantly, be relatable.
It’s safe to say that the stranger your posts – the better! Oh, how social media is a weird and wonderful place.