Creating valuable, engaging content is essential for ecommerce success. Not only does it draw customers in, but it also helps build backlinks, which can significantly improve your search engine ranking.
If you’re looking for ways to generate more links and boost your online presence, here are nine proven ecommerce link building ideas that will keep your audience engaged and encourage other websites to link to you.
Ultimate product guides
When customers are looking for products, they often seek in-depth information to help them make informed decisions. This is where ultimate product guides come in. A well-researched and comprehensive guide covering all aspects of a product or category can become an invaluable resource.
For example, if you sell outdoor gear, a guide on “How to Choose the Perfect Hiking Boots” could provide tips on materials, fit, and features. Such guides naturally attract links from blogs, review sites, and forums where your target audience gathers.
Creating ultimate product guides shows your expertise and helps customers navigate complex purchase decisions. It’s also evergreen content, meaning it remains relevant and continues to drive traffic and backlinks over time.
How-to videos and tutorials
Video content is a powerful tool for ecommerce. How-to videos and tutorials are especially effective because they allow you to demonstrate your products in action, providing visual answers to common customer queries.
Whether it’s a skincare brand showing how to apply products for maximum results or a furniture company explaining assembly instructions, these videos can significantly improve the user experience.
Beyond engaging your current audience, how-to videos often get shared across platforms, driving backlinks to your site.
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Did You Know? People are more likely to remember 95% of the information from a video compared to just 10% from text.
Customer success stories
People trust peer reviews and real-life examples over sales pitches. Customer success stories offer an authentic way to showcase your products’ benefits.
These stories show potential customers how others have solved problems or achieved their goals by using your products, adding a human touch to your brand.
For example, if you sell fitness equipment, a success story featuring someone who reached their health goals using your gear would resonate with others on a similar journey.
Not only does this type of content build trust, but it also encourages bloggers and publications to link to your site when highlighting real customer experiences.
Seasonal buying guides
Tapping into specific times of the year is a great way to make your content timely and relevant. Seasonal buying guides help customers choose the right products for holidays, festivals, or changing weather. Think along the lines of “The Best Christmas Gifts for Tech Lovers” or “Summer Wardrobe Essentials.”
Related read: Travel Content Calendar
These guides are a natural fit for backlinks from other websites, especially those that create holiday roundups or shopping lists. Moreover, seasonal content often sees a surge in traffic every year during the same season, making it a reliable link building strategy.
Comparison charts
Comparison charts provide a side-by-side analysis of different products, helping your customers make quick and informed decisions. Whether you’re comparing your products to competitors or showcasing different models you offer, these charts can be highly informative.
For example, a comparison chart on “Smartphones: Budget vs. Premium Models” would detail key features, price points, and performance levels. These types of content often get linked to by review sites, blogs, and even news outlets that need factual comparisons.
Comparison charts also save customers time by presenting complex information in an easy-to-digest format, enhancing your credibility and driving backlinks from reputable sources.
Infographics
Visual content is incredibly engaging, and infographics are a fantastic way to present data and complex ideas in a simple, eye-catching format.
Whether you’re illustrating a process, highlighting trends, or sharing statistics, infographics are highly shareable and have a high potential for gaining backlinks.
For instance, an infographic on “The Evolution of Online Shopping” could attract attention from industry blogs, news outlets, and social media. People are more likely to link to a well-designed infographic because it provides value and presents information in a visually appealing way.
Industry trends reports
Establishing yourself as a thought leader in your niche can bring immense benefits. The best ecommerce brands publish industry trends reports, demonstrating their expertise and attracting backlinks from other sites interested in those trends. Reports filled with data, analysis, and predictions offer value to journalists, bloggers, and businesses alike.
For example, if you run an ecommerce fashion store, a report on “Fashion Trends to Watch in 2025” could be a valuable resource for fashion bloggers and industry insiders, driving backlinks and increasing your brand’s credibility.
Related read: What Is Data-Driven Content Marketing?
Behind-the-scenes content
Offering a glimpse behind the curtain can humanise your brand and create a stronger connection with your audience. Behind-the-scenes content, such as showing how products are made or sharing day-to-day operations, offers transparency and builds trust.
For example, a behind-the-scenes look at your eco-friendly manufacturing process can attract links from websites focused on sustainability and ethical business practices. It also helps customers feel more connected to your brand, encouraging them to share and link to your content.
User-generated content
People love sharing their own experiences, and this creates a golden opportunity for ecommerce businesses. User-generated content (UGC) involves encouraging customers to share photos, reviews, or videos of your products in action.
Featuring UGC on your site not only provides fresh content but also shows potential customers real-world use cases for your products.
For example, a photo contest where customers submit images of themselves using your products can be highly engaging and create a viral loop, encouraging more people to visit your site and generate backlinks from those showcasing their entries. UGC also adds authenticity to your brand, building credibility and trust.
Final notes
Linkable content is the cornerstone of any successful ecommerce strategy. By creating value-driven resources, you not only engage your audience but also encourage other websites to link back to you.
By implementing these nine linkable content ideas, you can boost your ecommerce site’s visibility, build authority, and ultimately increase conversions.
Learn more: Ecommerce Link Building Services
