TL;DR
In this article, we’ll dive deeper into 9 linkable content ideas that will help your pharmaceutical business boost visibility, improve search engine rankings, and build credibility.
These ideas not only enhance user experience but also increase the likelihood of other websites linking back to your content, which is crucial for your SEO efforts.
Consumers increasingly rely on online sources to learn about their health and medications, which means your content has to be both trustworthy and valuable.
But creating content that attracts attention, drives traffic, and earns links can be challenging, especially in a highly regulated industry like pharma. This is where linkable content becomes essential.
1. Health awareness guides
Health awareness guides are an excellent way to attract both patients and healthcare professionals to your website. These guides are especially valuable if you focus on chronic conditions or common health concerns that affect a large segment of the population.
Example: In the UK, conditions like diabetes, heart disease, and asthma are prevalent, with over 4 million people currently diagnosed with diabetes. Creating comprehensive guides for managing these conditions positions your business as a helpful, authoritative resource.
A great example would be a “Living with Asthma” guide that covers everything from triggers to medications and lifestyle changes. You can link this guide to relevant treatments you offer, giving readers useful information while subtly promoting your products.
2. Medication & treatment resources
Providing clear, user-friendly medication and treatment resources is another way to create linkable content. Many people search for detailed information about the medications they are prescribed, including side effects, dosage instructions, and potential interactions.
Developing a comprehensive drug index that lists commonly prescribed medications, their uses, and any warnings is an excellent way to capture organic traffic from patients searching for this type of information.
In the UK, the NHS spends billions annually on prescription medications. Many patients are looking for affordable over-the-counter alternatives or supplements to help manage their conditions. A resource that offers a comparison between prescription and over-the-counter (OTC) drugs can be particularly useful.
3. Expert interviews
If you’re looking to build trust and authority, conducting expert interviews is one of the most effective strategies. Interviewing healthcare professionals, such as pharmacists, doctors, or research scientists, adds significant credibility to your content.
It also allows you to address common questions or concerns that patients may have about medications, treatments, or the industry as a whole.
For example, you could publish a Q&A with a pharmacologist on common drug interactions or the importance of following dosage guidelines. You could also explore new medical trends or treatments that are on the horizon.
Expert-led content is highly shareable and can attract links from other health-related websites, medical publications, and even news outlets looking for authoritative sources.
4. Medical infographics
Visual content like infographics has become a staple for driving engagement and attracting backlinks. Infographics are particularly effective because they present complex information in an easily digestible, visually appealing format.
For pharmaceutical companies, this could mean turning complicated topics—like how vaccines work or drug absorption mechanisms—into a simple, well-designed infographic.
Infographics like this are shareable on social media, in blogs, and across health news platforms, making them a valuable linkable resource.
You can also use infographics to explain side effects of certain medications or visual guides on safe dosage practices. These visuals are often cited by other healthcare websites, leading to natural backlinks.
5. Pharmaceutical research and trends
The pharmaceutical industry is always changing, with new drugs being researched, developed, and tested in clinical trials. By providing in-depth reports on the latest pharmaceutical research and trends, your business can become a go-to source for up-to-date industry information.
For example, you could publish an annual roundup of emerging drug trends, highlighting promising medications or treatments currently undergoing clinical trials.
Simplifying complex clinical trial data into summaries that both professionals and laypeople can understand ensures your content remains accessible, while also positioning your business as an authority in the field.
Publishing these reports in collaboration with well-known medical research institutions or professionals can further boost your credibility. Once published, other health professionals and researchers are likely to reference and link back to your content, particularly if you cover a cutting-edge treatment or breakthrough medication.
6. Patient case studies
Patient case studies are powerful because they offer real-life examples of how specific treatments or medications have improved patients’ lives. These stories resonate with people who may be facing similar health challenges, providing them with hope and valuable information on what treatments might work for them.
For instance, you could showcase a case study about a patient who successfully managed their type 2 diabetes with a specific medication or treatment plan. This kind of content has a broad appeal.
Healthcare professionals often look for case studies to reference when making treatment recommendations, making these studies highly linkable.
When writing case studies…
- Focus on presenting the patient’s problem, the treatment they received, and the results they experienced.
- Include before-and-after comparisons, whether visual or based on health metrics, enhances the story’s impact and encourages others to share and link to your content.
7. Regulatory updates
The pharmaceutical industry is tightly regulated, and staying on top of the latest regulatory changes is critical for both professionals and consumers.
Providing timely, detailed content about regulatory updates—such as new drug approvals, recalls, or changes in safety standards—makes your site an essential resource for industry professionals.
For example, you could publish a regular feature on FDA and MHRA approvals, offering insights into newly approved medications and what they mean for healthcare providers and patients.
When a significant drug is recalled or a new warning is issued, writing about it promptly positions your website as a go-to source for up-to-date, actionable information.
Timely regulatory updates are highly linkable, especially by websites that cover healthcare news or serve as educational resources for healthcare professionals.
8. Interactive tools
Incorporating interactive tools on your website is a great way to offer practical value while attracting traffic and backlinks. Tools such as symptom checkers, drug interaction calculators, or medication reminder apps provide real, everyday benefits to your audience.
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Example: A medication reminder app. With an ageing population in the UK—where over 46% of people aged 65 and over take five or more prescribed medications daily—there’s a real need for tools that help patients manage their treatment regimens.
By offering a free reminder app, you not only help your audience but also provide a tool that other health websites or organisations are likely to reference and link to.
9. Health & wellness blogs
Your health and wellness blog can be an ongoing source of valuable content that attracts traffic and earns backlinks.
A well-written blog that provides advice on lifestyle changes to prevent or manage chronic diseases, such as heart disease, high cholesterol, or diabetes, can attract a wide audience.
For example, you could publish articles on how dietary changes can improve the efficacy of medications. This type of educational content is useful for people managing conditions like hypertension, where both lifestyle changes and medications play crucial roles.
Final notes
Creating effective linkable content is a powerful strategy for pharmaceutical businesses looking to increase visibility, boost SEO, and enhance credibility.
By implementing content ideas such as health guides, expert interviews, and interactive tools, your business can attract valuable backlinks that significantly improve search rankings. However, building these links can be challenging, especially in a competitive and highly regulated industry…
Related read: Looking to build links for your online pharmacy?
