Creating high-quality, linkable content is a key way for travel businesses to attract attention, build authority, and improve SEO.
In a competitive industry, the right content can draw in potential customers and encourage other sites to link back to you, driving traffic and establishing trust.
With help from our travel link building agency experts, here are eight effective content ideas that can put your travel business on the map.
1. Comprehensive destination guides
Destination guides are a classic yet powerful content type that travellers actively seek when planning trips. By offering detailed information on popular destinations, from must-see landmarks to hidden gems, you provide valuable insights that people will want to share.
To make your guide stand out, ensure it includes tips on transportation, local cuisine, cultural etiquette, and best times to visit.
For instance, a guide on London could feature local markets, free museums, and off-the-beaten-path experiences that add value for tourists.
Include practical information such as how to use public transport and average costs for meals and accommodation, making it a resource others will link to as a go-to travel planning tool.
2. Travel budget calculators
Budgeting is one of the most common concerns for travellers. A travel budget calculator allows users to input information like destination, travel dates, accommodation preferences, and spending habits to get an estimate of trip costs. It’s an interactive tool that people love to use and share, making it a great asset for your website.
The calculator can be tailored for different types of trips, such as budget, mid-range, or luxury. Additionally, include elements that help users see the best times to visit based on prices or offer money-saving tips on flights and accommodation.
3. Packing checklists for different types of trips
Packing checklists are simple yet incredibly useful, as they eliminate the stress of forgetting essential items. You can create different checklists for various types of trips—be it beach holidays, adventure travel, or business trips. People are likely to download, bookmark, and share these lists, which makes them highly linkable.
A packing checklist for a hiking trip, for example, could include everything from sturdy boots to first-aid kits. Offer downloadable and printable versions to make the resource even more user-friendly. This kind of content can also be easily updated to reflect seasonal needs or new travel trends.
4. Insider travel tips from locals
People love feeling like they have insider knowledge about a place, and what better way to provide that than through local tips? This type of content goes beyond the usual tourist attractions and gives travellers unique experiences that make their trip more authentic.
Partner with local experts or influencers to curate tips that include the best eateries, secret viewpoints, or lesser-known festivals.
For instance, sharing tips from a local in Edinburgh might lead visitors to quaint cafes tucked away on cobblestone streets or inform them about hidden whisky distilleries that even frequent tourists might miss.
5. Interactive maps with points of interest
Interactive maps provide a visual, user-friendly way to explore a destination. They allow users to zoom in on specific neighbourhoods, filter by interests (such as food, culture, or outdoor activities), and get real-time directions. This kind of tool is both highly engaging and shareable, making it ideal for building links.
These maps can highlight not only well-known attractions but also underappreciated spots, such as family-friendly parks or unique local markets. For example, an interactive map of Paris could feature hidden gardens, artisan workshops, and free viewpoints of the Eiffel Tower.
6. Travel safety tips and resources
Safety is a top concern for many travellers, especially those visiting new destinations. Offering detailed safety tips can make your website a go-to resource for cautious or first-time travellers. Cover everything from staying safe in large cities to health precautions for different climates and regions.
The more comprehensive and practical your safety tips are, the more likely other travel websites, bloggers, and even government organisations will link to your content. You could also include checklists, such as what to do in an emergency or what to pack for personal safety.
7. Sustainable travel tips and eco-friendly itineraries
Sustainable travel is more than just a trend—it’s becoming a necessity as more people look to reduce their environmental impact.
Offering eco-friendly itineraries or guides that focus on responsible tourism is an excellent way to attract a conscious audience while also promoting positive travel habits.
Your content could highlight how travellers can reduce their carbon footprint by choosing local transport, eco-friendly accommodation, or supporting local businesses.
8. Food and drink guides by destination
One of the best ways to experience a new destination is through its food and drink, and travellers are always on the lookout for recommendations on where to eat and what to try.
By creating comprehensive food and drink guides for different destinations, you can engage readers and provide highly shareable content.
A food guide for Italy, for instance, could include recommendations for the best pasta in Rome, authentic pizza in Naples, and local wines in Tuscany. Including tips on local dining etiquette, such as how to properly enjoy a meal in Italy, adds value and enhances the reader’s experience.
These guides are often linked to by food bloggers, travel writers, and even culinary enthusiasts planning their trips.
Reach new corners of the world
Producing high-quality, linkable material is essential for your travel business. The eight ideas discussed are proven to attract attention, encourage sharing, and build valuable backlinks.
Looking to learn more about travel link building? 🔥
Check out the below guide!