Digital marketing acronyms that all marketers must know

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As you delve deeper into the digital marketing world, it’s likely that you’ll find yourself scratching your head and attempting to figure out various acronyms at some point or another. Extremely important terms hide behind these mind-boggling series of letters, so it’s important to understand what they mean. Make your life far easier with help from our very own digital marketing acronym dictionary! TTFN…


API – Application program interface

AR – Augmented reality


BR – Bounce rate

B2B – Business to business

B2C – Business to consumer


CAC – Customer acquisition cost

CEO – Chief executive officer

CMO – Chief marketing officer

CMS – Content management system

COO – Chief operating officer

CPA – Cost per action/aquisition

CPC – Cost per click

CPL – Cost per lead

CPM – Cost per thousand

CR – Conversion rate

CRM – Customer relationship management

CRO – Conversion rate optimisation

CSS – Cascading style sheets

CTA – Call to action

CTO – Chief technical officer

CTR – Click through rate

CX – Customer experience


DM – Direct message/mail

DMM – Digital media marketing/digital marketing manager

DNS – Domain name system/server


EOD – End of day

EOW – End of week

ESP – Email service provider


FB – Facebook

FBML – Facebook Markup Language

FTP – File transfer protocol


GA – Google Analytics


HTML – HyperText Markup Language

HTTP – Hyper Text Transfer Protocol

HTTPS – Hyper Text Transfer Protocol Secure


IB – Inbound link

IG – Instagram

IM – Instant Messaging

IP – Internet Protocol

ISP – Internet service provider


KPI – Key performance indicator

KWR – Keyword research


LI – LinkedIn

LP – Landing page

LTV – Lifetime value


MoM – Month on month

MLM – Multi-level marketing

MRR – Monthly recurring revenue

MTD – Month to date


OBL – Outbound link

OOO – Out of office

OS – Operating system (sometimes this is used for ‘open source’)


PM – Project manager

POS – Point of sale

PPC – Pay per click

PPL – Pay per lead

PPV – Pay per view

PR – PageRank or Public relations

PTO – Paid time off

PV – Pageviews


QR Code – Quick response code

QS – Quality score

QTD – Quarter to date


RFI – Request for information

ROI – Return on investment

RSS – Rich site summary

RT – Retweet

RTD – Real time data


S2S – Server to server

SaaS – Software as a service

SEM – Search engine marketing

SEO – Search engine optimisation

SERP – Search engine results page

SLA – Service level agreement

SM – Social media

SME – Small/medium enterprise

SMM – Social media marketing

SMO – Social media optimisation

SMP – Social media platform

SMS – Short message service

SOW – Statement of work

SSL – Secure Sockets Layer

SWOT – Strengths, weaknesses, opportunities, threats


TLD – Top level domain

TOS – Terms of service


UI – User interface

UGC – User-generated content

URL – Uniform resource locator

USP – Unique selling point/proposition

UV – Unique visitor

UX – User experience


VM – Viral marketing


WOM – Word of mouth

WWW – World wide web

WYSIWYG – What you see is what you get


XML – Extensible Markup Language


YOY – Year on year

YT – YouTube

YTD – Year to date

Want a fun way to remember acronyms?

Check out a game we played for Behind The Bulldog! Learn acronyms the fun way by making it into a challenging game…

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