As you delve deeper into the digital marketing world, it’s likely that you’ll find yourself scratching your head and attempting to figure out various acronyms at some point or another. Extremely important terms hide behind these mind-boggling series of letters, so it’s important to understand what they mean. Make your life far easier with help from our very own digital marketing acronym dictionary! TTFN…
A
API – Application program interface
AR – Augmented reality
B
BR – Bounce rate
B2B – Business to business
B2C – Business to consumer
C
CAC – Customer acquisition cost
CEO – Chief executive officer
CMO – Chief marketing officer
CMS – Content management system
COO – Chief operating officer
CPA – Cost per action/aquisition
CPC – Cost per click
CPL – Cost per lead
CPM – Cost per thousand
CR – Conversion rate
CRM – Customer relationship management
CRO – Conversion rate optimisation
CSS – Cascading style sheets
CTA – Call to action
CTR – Click through rate
CX – Customer experience
D
DM – Direct message/mail
DMM – Digital media marketing/digital marketing manager
DNS – Domain name system/server
E
EOD – End of day
EOW – End of week
ESP – Email service provider
F
FB – Facebook
FBML – Facebook Markup Language
FTP – File transfer protocol
G
GA – Google Analytics
H
HTML – HyperText Markup Language
HTTP – Hyper Text Transfer Protocol
HTTPS – Hyper Text Transfer Protocol Secure
I
IB – Inbound link
IG – Instagram
IM – Instant Messaging
IP – Internet Protocol
ISP – Internet service provider
K
KPI – Key performance indicator
KWR – Keyword research
L
LI – LinkedIn
LP – Landing page
LTV – Lifetime value
M
MoM – Month on month
MLM – Multi-level marketing
MRR – Monthly recurring revenue
MTD – Month to date
O
OBL – Outbound link
OOO – Out of office
OS – Operating system (sometimes this is used for ‘open source’)
P
PM – Project manager
POS – Point of sale
PPC – Pay per click
PPL – Pay per lead
PPV – Pay per view
PR – PageRank or Public relations
PTO – Paid time off
PV – Pageviews
Q
QR Code – Quick response code
QS – Quality score
QTD – Quarter to date
R
RFI – Request for information
ROI – Return on investment
RSS – Rich site summary
RT – Retweet
RTD – Real time data
S
S2S – Server to server
SaaS – Software as a service
SEM – Search engine marketing
SEO – Search engine optimisation
SERP – Search engine results page
SLA – Service level agreement
SM – Social media
SME – Small/medium enterprise
SMM – Social media marketing
SMO – Social media optimisation
SMP – Social media platform
SMS – Short message service
SOW – Statement of work
SSL – Secure Sockets Layer
SWOT – Strengths, weaknesses, opportunities, threats
T
TLD – Top level domain
TOS – Terms of service
U
UI – User interface
UGC – User-generated content
URL – Uniform resource locator
USP – Unique selling point/proposition
UV – Unique visitor
UX – User experience
V
VM – Viral marketing
W
WOM – Word of mouth
WWW – World wide web
WYSIWYG – What you see is what you get
X
XML – Extensible Markup Language
Y
YOY – Year on year
YT – YouTube
YTD – Year to date
Want a fun way to remember acronyms?
Check out a game we played for Behind The Bulldog! Learn acronyms the fun way by making it into a challenging game…
