Traditionally, backlinks are textual hyperlinks connecting one website to another.
But as digital landscapes evolve and visual content gains prominence, an intriguing question arises: can images count as backlinks?
The answer is a resounding yes. Images can function as backlinks and significantly impact your site’s SEO performance… but only when used effectively.
What are image backlinks?
An image backlink occurs when another website uses an image sourced from your site and credits it by linking back to your original content.
For example: If you create a compelling infographic or a high-quality photograph and share it online, another site might embed your image in their content while linking back to your website as the source. This link acts as a vote of confidence in your content and contributes to your overall backlink profile.
Whether you’re a photographer, graphic designer, or business owner, using image backlinks effectively can drive traffic and establish your website as an authoritative source.
How image backlinks impact SEO
Image backlinks influence SEO in multiple ways, making them an indispensable element of a comprehensive strategy:
⭐️ Boosting domain authority: Backlinks are one of Google’s top-ranking factors, and quality image backlinks are no exception. When reputable websites link back to your site through images, it signals to search engines that your content is valuable.
🚦 Driving organic traffic: Image backlinks can lead to a surge in organic traffic. When a user clicks on the linked image, they are directed to your website.
📈 Enhancing search rankings: Search engines treat backlinks as endorsements of your content. The more high-quality backlinks you have, the better your chances of ranking higher in SERPs.
👋 Strengthening brand recognition: Every time your image whether a custom infographic or canvas photos prints for wall art) is used with proper attribution, your brand gains visibility. Over time, this can help establish trust and authority within your industry.
Best practices for creating image backlinks
If you want to capitalise on image backlinks, follow these tried-and-tested strategies:
1. Create high-quality, shareable images
Investing in original, visually appealing, and informative images is key. Infographics, in particular, are excellent for earning backlinks because they present complex information in a concise and engaging format.
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Did You Know? 40% of marketers said infographics generate the most backlinks compared to other visual formats.
2. Optimise image metadata
Proper optimisation of your images ensures they are easily discoverable in image searches. Use descriptive file names, include alt text that describes the image’s content, and select appropriate formats like JPEG, PNG, or WEBP.
For example: Instead of naming an image “IMG1234.jpg,” use a descriptive name such as “london-skyline-night-view.jpg.”
3. Perform reverse image searches
Many websites may use your images without proper attribution. By using tools like Google Reverse Image Search, you can identify instances where your images are used and request attribution with a backlink. This proactive approach ensures your work is acknowledged while enhancing your backlink profile.
4. Submit to image directories
Sharing your visuals on reputable directories and platforms can increase their reach. Sites like Pinterest, Flickr, and Behance are great for showcasing your work and earning backlinks from interested users and businesses.
5. Leverage social media
Promoting your images on social media platforms expands their visibility and potential for being shared. Engaging visuals have a higher likelihood of being embedded in blogs, articles, and online discussions with proper attribution.
Related read: Do Social Media Posts Count As Backlinks?
Image optimisation is a crucial element
While building backlinks is important, proper image optimisation is equally critical for SEO success. Here are some essential practices:
- Use descriptive Alt text: Alt text helps search engines understand what your image is about, improving its chances of appearing in image search results. It also enhances accessibility for visually impaired users.
- Compress image sizes: Large image files can slow down your website, negatively affecting user experience and search rankings. Tools like TinyPNG can reduce file sizes without compromising quality.
- Make images responsive: Ensure your images are optimised for various screen sizes, especially mobile devices. With over 92% of UK internet users accessing the web via mobile, responsive images are non-negotiable.
Approach with caution and enjoy the benefits
When using images as backlinks, it’s important to approach the practice ethically to avoid potential issues. Always ensure you have the proper rights to use an image and give appropriate credit to the original creator or source.
Misusing images, such as copying them without permission or embedding them in ways that mislead users, can lead to copyright infringement or harm your website’s reputation.
Ethical practices, like securing permission or using royalty-free images, not only build trust but also align with search engines’ emphasis on high-quality, user-focused content.
