The holiday season – the time of year every eCommerce business owner has been (im)patiently waiting for. If there was ever a chance to win over your mailing list audience, it’s definitely now.
To help your holiday emails stand out in the inbox, we’ve gathered five email templates for the holidays to allow you to get prepped up for the busiest selling period of the year.
Email Template Hacks
The trick to email templates for the holidays is to strike a chord with your readers.
There are five points to this holiday star, that your email templates can use to shine in front of customers:
- Helpful Hints
- Create a “to-do list”
- Do their gift shopping for them
- Make them smile
Let’s take each of these points in turn:
#1 – Reminder email template re. Black Friday
The Friday that follows Thanksgiving Day, which is observed in the United States on the fourth Thursday of November, is known colloquially as “Black Friday.” However, Black Friday is now observed annually in many nations.
The largest sales of the year frequently happen on Black Friday, which is well known for its shopping frenzy (but the following email template may also be used for a “Happy New Year” sale, for example). Limited-time sales offers to create fear of missing out (FOMO) and encourage purchasing.
Black Friday email template….
Subject Line: Black Friday discounts – Only 2 days to go!
The wait is over and it’s finally that time of the year again, only 2 days until you can take part in your Black Friday shopping binge and your once-in-a-year chance to get x% off all of our [Different types of products or services you offer] from 12am Friday until Saturday morning.
Thanks for shopping at [Company name]
#2 – Helpful Hint re. Cyber Monday
The Monday following Thanksgiving in the United States is referred to in marketing as “Cyber Monday.” It was developed by eCommerce retailers as a follow-up to Black Friday intended to entice customers to make online purchases.
Cyber Monday email template…
Subject Line: Did you miss out on that Black Friday deal?
Did you miss out on that Black Friday you had been hoping for? We’ve got you covered!
Have your cart ready 10 minutes before the sale starts at [x]am on Monday morning and you’ll be warmed up and ready for your cyber Monday shopping run.
Don’t miss out!
Thanks for shopping with us at [Company name]
#3 – Show everyone on your mailing list you’ve got their back with a festive To-Do List
Showing your email audience you have their best interests in mind will ensure they open your next message for more handy hints.
To-Do List email template
Subject Line: Three things you need on your festive to-do list…
Hi [valued customer]
We know that you are super busy getting ready for Christmas, ticking off all the gifts you need to buy and tasks you have to do, but we will let you into a secret, there are only three things you need on your festive to-do list to make things go smoothly…
- Have a generic spare gift just in case you’ve missed someone
- Buy an extra roll of gift wrap (there is never enough).
- Make sure to have a box of biscuits/chocolates/treats tucked away that can double as a little coffee accompaniment or a gift to take on a visit you hadn’t planned for.
And finally, relax, we’ve got your to-do list covered.
Happy Holidays from (company name)
#4 – Do their gift shopping for them, corner the lazy gift giver niche with this template
Not everyone loves shopping, so they put it off until the last minute and then… oops it’s too late!
Gift shopping email template
Subject line: THE perfect gift… Ready to ship.
You were going to do your holiday shopping early this year, but something came up!
Don’t worry we have the perfect present for every person on your list – we’ve collated all the gifts you’ll need this festive season >> take a look.
Happy Holidays from (company name)
#5 – Make them smile, with this email template to welcome in the New Year
New Year is a good time to take stock and make sure you check in with all your connections, so wish them a happy New Year and put a smile on their faces.
Happy New Year email template
Subject line: Goodbye 2022, Hello 2023
2022 has brought many challenges to us all, and we wanted to take a quick moment to say thank you.
Thanks for turning up, reading our emails, and joining the conversation, you’ve made all of our days a little brighter this year.
We know 2023 is going to be bigger and better than ever – so stay connected and we will see it through together.
Wishing you a healthy and happy New Year from (company name)
Using holidays as a reason to contact your mailing list is a great start to creating regular email campaigns to keep you in their thoughts and it’s just the beginning. Think of other times of the year you can act upon, and # days that relate to your industry. If you are offering freebies, discounts or even just kind wishes your mailing list will be happy to hear from you.