Marketing your small business may seem a daunting task at first, but with some creative marketing ideas, you can promote your business effectively.
If you are a small business and have no thousand-dollar budget for marketing, don’t worry, you can still reach your target audience and stand out in the market. With some little creativity and effective marketing techniques, you can gain your potential customers’ attention and promote your products or services.
A recent survey suggests that companies that integrate creativity to their marketing strategy can experience an 87% boost in customer engagement, brand recognition and conversion rate.
In this blog, you will find some creative marketing strategies to try for your small business that can set your business apart from others and allow you to better engage with your target audience.
Let’s check them out.
Creative Marketing Strategies for SMBs
It has become challenging for businesses, especially startups and small businesses to stay ahead of the curve in the crowded market. Thanks to some effective marketing strategies, you can catch customers’ attention and gain brand recognition in no time.
1. Offer Exclusive Discounts and Offers
Believe it or not, it is one of the most effective, yet result-driven marketing strategies that can help your small business gain instant popularity. Whether you have recently opened a restaurant, launched a fashion website, or started your food delivery business, give your audience a reason to purchase from you.
Offering special discounts to first-time customers and adding a sense of urgency, such as a limited time offer, can persuade customers to try your product or service. The fear of missing out (FOMO) drives more and more customers to make a buying decision, which will eventually increase customer engagement, excitement and more conversions and revenues.
2. Invest Your Efforts in Video Marketing
Unfortunately, many entrepreneurs and startup owners underestimate the power of video marketing and don’t integrate this important marketing element to their business strategy. A survey suggests that 17% of marketers don’t implement video marketing due to limited budget, while 16% of them don’t set aside time for this important strategy.
Obviously, it is impossible to create heavy budget videos like famous brands Nike, Samsung, BuzzFeed or more, but you can create an interesting video for your brand with a small budget. All you need is a killer video idea and a video marketing tool. You can share your brand story, show off your products, how-to guides, social proof videos, and behind-the-scenes videos.
There are many video editing tools available that you can use for your small business:
- Final Cut Pro X.
- Premiere Pro.
3. Harness the Power of Infographics
It’s no surprise that eye-appealing visuals can instantly attract visitor’s attention and increase the audience reach and user engagement. With infographics, you can easily convey a complex idea through the power of storytelling, beautiful visuals, striking colors, and interesting text. Remember, a well-designed infographic can help you gain brand recognition and leave a long-lasting impact.
The “best web design company in dubai“ can guide you on how to design a creative infographic for your small business.
Infographics, if promoted well, can improve brand awareness, increase website traffic, and increase user engagement. In short, it is a great place to show your industry knowledge in a more convenient way.
4. Host a Social Media Contest
You can’t underestimate the power of social media, especially when it comes to promoting your business. Whether you are launching a new feature for your mobile app, a free product trial, or any other amazing offer, you can use the power of social media to promote it. Hosting a social media contest is undeniably a great way to promote your brand. If you are a startup business, you can run a social media contest to build a strong following on social media.
It is important to incentivize contestants to encourage them to participate in the concept and win the contest prize. Furthermore, hosting a social media contest can allow you to build brand awareness about your mobile app, SaaS product, website, or physical store. It allows you to increase your email subscribers and generate more leads.
5. Collaborating with Influencers
It’s no surprise that partnering with influencers can make your business look reliable and trustworthy. This strategy can be used for increasing brand visibility, driving more leads, and generating more revenues. The key is to find the right influencer for your brand, and they can effectively promote your products to their audience.
Look for the well-known social media personalities and industry relevant professionals and send them a request to collaborate with you. Whether the goal is to increase website traffic, generate more leads, or achieve higher sales, using influencers in your marketing campaigns can help you spread your message.
You can start with small and collaborate with micro influencers with 10k-100k followers on social media. Working with these influencers will give you a great opportunity to reach new audiences and promote your business effectively.
6. Arrange a Webinar
Running a webinar is another great idea to promote your small business by educating your audience about your products or services. You can highlight the importance of your products and explain how your services can provide solutions to their problems. During the webinar, you can allow attendees to ask questions and answer their queries in real-time. You can discuss different problems your audience is facing and guide them on how to make the most out of your business solutions. Webinars, if used right, can increase customer retention and boost sales.
7. Attend Local Events
Attending local events is a great way to promote your business and connect with potential customers. Do your research and choose the right events. When choosing events to attend, focus on those that are relevant to your target market and that will attract a large number of people.
You can attend different business expos and trade shows, networking events, sporting events, cultural events, charity events and community festivals to get people interested in your business. Before you attend any event, take the time to learn about the event. This information will help you tailor your marketing message and make the most of your time at the event. Don’t forget to have some freebies and product samples to attract attention and get people interested in your business.
Remember, a full-fledged marketing strategy can help you to take your small business towards unprecedented heights of success. You can experiment with these creative ideas for your small business and see which strategy works best and give you a competitive edge. These effective marketing strategies can help you build brand awareness, reach the right audience, and motivate them to become your loyal customers.