How To Optimise Your BigCommerce & Get More Sales

1. Focus on site speed and user experience

The speed of your website plays a crucial role in user satisfaction and conversion rates. In fact, 53% of mobile users will abandon a website if it takes more than three seconds to load. Speed optimisation is essential for keeping visitors engaged and converting them into customers. BigCommerce offers several tools to help with this, including caching, image compression, and minimising the number of third-party apps you use.

You should also consider your website’s design. A well-organised, easy-to-navigate site is key for creating a positive experience for your customers. Make sure your product pages are clean and informative, and implement intuitive navigation. BigCommerce allows you to customise themes, so make the most of these options to match your brand’s identity while focusing on simplicity and usability.

2. Utilise BigCommerce’s SEO features

SEO is one of the most powerful ways to drive organic traffic to your store. Fortunately, BigCommerce provides built-in SEO features that can help improve your search engine ranking.

Start by optimising your product descriptions and category pages. Use targeted keywords to make sure these pages are ranking for the right terms. BigCommerce’s SEO-friendly features, like customisable meta titles and descriptions, make it easy to optimise each page on your site. Use tools like Google Keyword Planner or Ahrefs to identify popular search terms related to your products, and integrate these into your pages.

You should also focus on link building, which is a key aspect of SEO. The more quality links pointing to your website, the higher your site will rank. Consider collaborating with influencers or industry websites to get high-authority backlinks that can improve your site’s credibility.

3. Leverage BigCommerce’s mobile optimisation

BigCommerce’s responsive design ensures that your website will look great on any device, but it’s important to ensure that the mobile experience is smooth and easy to navigate.

Focus on optimising your mobile checkout process. Simplify it to make it as quick and frictionless as possible. If users are having trouble checking out on their phones, you may lose valuable sales. BigCommerce allows you to enable one-click payment options such as Apple Pay and Google Pay, which can speed up the process for mobile shoppers.

4. Improve your product pages

Your product pages are the heart of your BigCommerce store. They are where customers will decide whether to make a purchase, so it’s essential to make them as compelling as possible.

Start with high-quality images. BigCommerce allows you to upload multiple images for each product, so showcase your products from different angles to give customers a clear view of what they are buying. If you can, add a video demonstrating your product to further engage your audience.

Another important factor is the product description. It should be clear, concise, and persuasive. Don’t just describe the product; tell customers how it will benefit them. Include important details like size, colour, material, and instructions for use. BigCommerce allows you to add unique attributes to each product, so make use of these fields to provide as much information as possible.

5. Use data to drive decisions

To make informed decisions about your BigCommerce store, you must be able to track and analyse data. BigCommerce provides powerful analytics tools that allow you to track key performance indicators (KPIs) such as traffic, conversions, and sales. By analysing this data, you can identify which products are performing well and which need attention.

Use this data to make adjustments to your product offerings, pricing, and marketing strategies. For example, if you notice that a certain product is frequently abandoned in the shopping cart, you can investigate why this is happening. Maybe the price is too high, or the shipping options are inconvenient. With the insights gained from your BigCommerce analytics, you can make data-driven decisions that can improve your sales.

6. Optimise your checkout process

A smooth, easy-to-use checkout process is vital for reducing cart abandonment and increasing conversions. BigCommerce offers several features that can help streamline the checkout experience.

First, make sure your checkout page is as simple as possible. Avoid asking customers for unnecessary information, and ensure that the process is fast. BigCommerce’s one-page checkout is an excellent option for minimising friction.

Next, offer a variety of payment options. BigCommerce supports multiple payment gateways such as PayPal, Stripe, and Authorize.Net, allowing your customers to choose the payment method they’re most comfortable with. You should also provide clear information about shipping costs and delivery times so that customers know exactly what to expect.

7. Personalise the customer experience

Personalisation can make a huge difference in customer satisfaction and repeat business. BigCommerce allows you to customise your store’s features to cater to different customer preferences.

One of the best ways to personalise your store is by offering product recommendations based on browsing history or previous purchases. BigCommerce has built-in tools that can help you display related products on your site, which can increase average order value (AOV) and boost sales.

You can use email marketing to re-engage customers who have abandoned their shopping carts. BigCommerce integrates with email marketing tools such as MailChimp and Klaviyo, allowing you to send targeted campaigns that encourage customers to return to your site and complete their purchase.

8. Use BigCommerce’s reporting tools to track campaign performance

BigCommerce offers a range of reporting tools to track the performance of your marketing campaigns. From email marketing to social media ads, you can use these reports to see which campaigns are driving the most sales.

Make sure to regularly monitor the success of your marketing efforts. If a campaign isn’t performing as expected, adjust your targeting, messaging, or creative to improve results. BigCommerce’s analytics tools will give you the data you need to refine your marketing strategies and maximise your return on investment (ROI).

Watch the sales roll in! 👀

Optimising your BigCommerce store requires a multifaceted approach, integrating everything from user experience improvements to SEO strategies. By focusing on speed, mobile optimisation, content quality, and data-driven insights, you can maximise your online presence and enhance conversions. However, achieving this level of optimisation is not always easy for businesses trying to juggle various responsibilities.