link building tools

Our Favourite Link Building Tools

5 minute read
In this article:

When it comes to link building for SEO, having the right tools at your disposal can make a significant difference in the effectiveness and efficiency of your efforts.

These tools can help you track link quality, manage outreach campaigns, and gain valuable insights into your and your competitors’ link profiles.

Here’s an in-depth look at our top five link building tools that can elevate your SEO strategy:

1. Ahrefs

Ahrefs is widely recognised as one of the most powerful and comprehensive SEO tools available. Its robust features cater to various aspects of SEO, but it truly excels in link building.

Key features

  • Site Explorer: Provides detailed insights into any website’s backlink profile, including the number of backlinks, referring domains, and the quality of those links.
  • Content Explorer: Helps find popular content in your niche and identify sites that link to it, offering potential link opportunities.
  • Alerts: Notifies you about new and lost backlinks, keeping you informed about changes in your link profile.

How it can be used for link building

Ahrefs is particularly useful for tracking the traffic and quality of backlinks pointing to your site. By monitoring Domain Rating (DR), you can gauge the strength of your website’s link profile and compare it with competitors.

The ‘Site Explorer’ feature allows you to discover potential link opportunities by analysing where competitors are getting their links from and identifying high-authority sites in your niche.

Advanced tips

⭐️ Use the ‘Broken Link Checker’ to find broken links on your competitors’ sites. Reach out to the sites linking to those broken pages and suggest your content as an alternative.

⭐️ Leverage the ‘Content Gap’ tool to identify keywords your competitors are ranking for that you aren’t, then build content around those topics and seek backlinks to enhance your ranking.

2. Majestic

Majestic is a specialised tool that focuses primarily on backlinks, providing unique metrics like Trust Flow (TF) and Citation Flow (CF) to evaluate link quality.

Key features

  • Trust Flow (TF): Measures the quality of links pointing to a site, indicating its trustworthiness.
  • Citation Flow (CF): Measures the quantity of links, providing a sense of a site’s popularity.
  • Backlink History: Allows you to track the growth of your backlink profile over time.

How it can be used for link building

Majestic’s TF and CF metrics are invaluable for evaluating the trustworthiness and influence of incoming links. By understanding these metrics, you can prioritise building links from sites with high TF, which are likely to convey more link equity.

Additionally, Majestic’s competitor analysis feature helps you see where your competitors’ strongest links are coming from, guiding your own link acquisition strategy.

Advanced tips

⭐️ Conduct a ‘Neighborhood Check’ to ensure your backlinks are not coming from spammy or low-quality sites, which can negatively impact your SEO.

⭐️ Utilise the ‘Link Context’ tool to understand the context within which your backlinks are placed, helping you target more relevant and high-quality link opportunities.

3. Google Sheets

While not an SEO tool per se, Google Sheets is incredibly versatile and can be customised to manage your link building campaigns effectively.

Key features

  • Customisable Templates: Create templates to track link prospects, outreach efforts, and campaign progress.
  • Collaboration: Easily share and collaborate with team members in real-time.
  • Integration: Connect with other tools like Ahrefs and Majestic using Google Sheets add-ons to automate data imports.

How it can be used for link building

Google Sheets can be used to organise and monitor your link building efforts systematically. Track potential and active backlinks, document outreach efforts, deadlines, contact information, and the status of each link.

Customising your tracking sheets allows for a clear overview of your link building progress and effectiveness over time.

Advanced tips

⭐️ Create a dynamic dashboard using Google Data Studio to visualise your link building data from Google Sheets, offering a more intuitive understanding of your progress.

⭐️ Automate updates and reminders using Google Apps Script, ensuring you never miss a follow-up or deadline in your outreach efforts.

4. Respona

Respona is an all-in-one software that automates and streamlines the process of running outreach campaigns, making it a favourite among SEO professionals.

Key features

  • Email Finder: Automatically fetches contact details of potential link opportunities.
  • Personalised Outreach: Customises emails at scale, increasing the chances of successful outreach.
  • Campaign Management: Organises and tracks the progress of your outreach campaigns from start to finish.
  • Analytics: Provides detailed metrics on your outreach success, helping you optimise strategies.

How it can be used for link building

Respona can be utilised to manage the entire lifecycle of a link building campaign. From identifying link opportunities by finding relevant articles and influencers to automatically fetching contact details and sending personalised outreach emails at scale, Respona makes each step more efficient. Its analytics help measure the success rate of campaigns and optimise strategies for better results.

Advanced tips

⭐️ Use Respona’s AI-based suggestion engine to discover new link opportunities that you might have missed manually.

⭐️ Segment your outreach list based on various criteria (e.g., website authority, niche relevance) and tailor your outreach messages accordingly to improve response rates.

5. No Follow Chrome Plugin

The No Follow Chrome Plugin is a simple yet effective tool for instantly checking the nature of links on web pages, crucial for any link building campaign.

Key features

  • Highlight Links: Automatically highlights ‘do follow’ and ‘no follow’ links on any webpage.
  • Easy to Use: Simple interface that integrates seamlessly with your browser.

How it can be used for link building

This plugin helps in assessing the value of potential link placements. Since ‘do follow’ links transmit SEO value, whereas ‘no follow’ links do not, knowing the type of link beforehand allows you to prioritise your link building efforts on sites that offer ‘do follow’ links.

This tool is especially handy during backlink audits and when assessing the quality of external links on potential partner websites.

Advanced tips

⭐️ Combine the No Follow Chrome Plugin with Ahrefs or Majestic data to get a comprehensive view of a site’s backlink profile before reaching out.

⭐️ Use the plugin during content audits to ensure internal links within your own site are appropriately set as ‘do follow’ where SEO value should be passed.

Get ready to streamline your link building process

Each of these tools serves a distinct purpose in the link building process, from finding and analysing link opportunities to managing and tracking your outreach efforts. By incorporating these tools into your SEO strategy, you can streamline your processes, make more informed decisions, and ultimately build a stronger backlink profile that boosts your search engine rankings.

Whether you’re just starting with link building or looking to enhance your existing efforts, these tools are essential for achieving your SEO goals!

Subscribe for more articles like this!

Subscribe for more marketing expertise