It’s time for another monthly digital marketing blog round-up, where we put the spotlight on our favourite marketing resources from the past few weeks. This months round-up features plenty of interesting insights and resources which will help you to excel in all types of strategies, from PPC right through to SEO.
Chosen by: Emily Wilson, Content & Marketing Executive
The incredible team over at Backlinko recently amazed us, once again, with a piece of thorough research. This time around, the team decided to analyse 5 million Google search results, in order to understand the trends in click through rates.
The key findings which they found are going to be very beneficial for businesses and marketers all over the globe, and they’re likely to change the way we go about certain things.
Pretty interesting, right? You can check out all of the results here.
Chosen by: The Bulldog Team
We put a lot of time and effort into creating an extensive Christmas marketing guide for absolutely anyone to take advantage of. Whether you’d prefer to read this in blog form or want to watch it in the video above, we hope you find it useful. Taking you from August right through to January, you can use this Christmas marketing guide as a reference point for all of your efforts.
Chosen by: Olly Hawkins, PPC Executive
The paid search realm can be tough, especially when ecommerce comes in to play. Competition is high, and if you aren’t adapting to new strategies, you’re likely to fall behind. Aaron Levy and Courtney O’Donnell have put together some advanced strategies for ecommerce here. We recommend taking a look through these strategies and applying them to your own campaign; test them out and see the impact they have. It’ll all be worth it.
Chosen by: Ellis Burke, Outreach Executive
There are so many link checker tools around, and although this might seem great on the surface, it leaves a lot of room for inaccuracies. David Farkas, founder of The Upper Ranks, decided that enough was enough. He recently created an extremely helpful case study which highlights the most accurate backlink checker of 2019. This included investigating into the likes of, Ahrefs, Majestic, Moz and Semrush. All pretty big contenders!
Find out David’s results here.
Chosen by: Nick Higgins, PPC Executive
We’re ending this months round-up with a bit of industry news for you. Matt Southern recently updated Search Engine Journal with the news that Google Ads are going to remove the average position metric on September 30th. This might take some getting used to if you’re familiar with this metric, but in its place will be two new metrics! You can get the latest on this here.