All hail the new Queen of Social influence, Kylie Jenner. One woman, one tweet, one point three billion dollars. You heard it, Kylie Jenner has yet again dominated the age of Social Influencers. Whether it was a purposeful attack against Snapchat or not, she has single-Tweetedly cost Snapchat $1.3 billion in value.
On Snapchat’s fatal day of February 21st, 2018, Kylie Jenner Tweeted:
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) 21 February 2018
Which ultimately caused a huge drop in shares for Snapchat and so far has received:
What caused this costly Tweet? Snapchats new update that many are reporting to be confusing and chaotic. Although, she seems apologetic for what her great social influence has caused, as she later Tweeted:
still love you tho snap … my first love
— Kylie Jenner (@KylieJenner) 21 February 2018
However, the damage had already been done. With this in mind, it’s not just Kylie who holds the power to destroy and it’s not just Snapchat who has to worry. Here you’ll learn about the most authoritative social influencers in Tech and Business from 2017, according to Forbes.
Gary Vaynerchuk
Appearing on the popular US shows Ellen and Late Night with Conan O’Brien, it’s safe to say Gary Vaynerchuk has a great power over the social world. With Celebrity net worth today estimating his net worth of $160 million, he is one social influencer all businesses want to collab with. In fact, Forbes even named him the number one Tech and Business influencer of 2017.
Lewis Hilsenteger
Also among Forbes top Tech and Business influencers is Lewis Hilsenteger, YouTuber and owner of Unboxed therapy. He has 1.62 million followers on Twitter and 10,120,053 subscribers on YouTube. That’s a lot of reach. His latest video alone has received 1,807,038 views in just 4 days!
Justine Ezarik
Justine Ezarik was listed as one of the top 50 most influential women in tech by Fast Company and impressively has 1.93 million followers. It’s no wonder she made the top influencers, especially when you find out that by the age of 12 she taught herself HTML and made her own website in 1996.
Are social influencers important to your business?
According to The Leverage Way:
- 49% of people rely on influencers recommendations
- In 2016 influencer marketing overtook print marketing
- Influencer marketing is now second to video marketing
- 67% of marketers invest in influencer marketing
Need we say more? Social influencers are becoming a reliable place for consumers to look for advice on buying products. And because users find them so relatable and feel as though they hold a more personal connection when compared to brands, influencers are only going to become, well, more influential.
If you want help with your social media campaign, we can help!
