Looking to freshen up your social media profile with help from some hashtag holidays? Look no further! We have put together 12 months of social media greatness – simply browse the social media holiday calendars below to perfect your 2023 social marketing strategy.
Why You Should Celebrate Social Media Holidays
Maintaining an online presence isn’t always easy, especially if you have a million other tasks to be getting on with. But while finding the inspiration for posts can be tricky, the benefits that come from staying active and relevant make it all worth it. This is where social media holidays come in.
Social media holidays give your business – or personal profile – an amazing opportunity to raise awareness and start a conversation. Not only this, but the holidays can successfully boost office morale in ways that you probably wouldn’t have thought of before.
How To Utilise National Days As An Ecommerce
If a certain national holiday is relatable to your brand, there will always be an opportunity to link it back to your ecommerce. Whether creating informative posts to inspire readers and drive engagement or offering discounts to celebrate particular holidays, there are many ways to get involved. Great tactics include:
- Tailoring your ad copy to relate to the holiday and improving click-through rates
- Sending out relevant emails to drive brand awareness and customer lifetime value
- Posting relatable content on social media to drive engagement
- Writing informative blog posts to drive traffic and conversions
Downloadable 2023 holidays calendar
January 2023 social media holidays
The year is starting strong, with plenty of social media holidays to take advantage of. From creating inspiring posts about setting goals for the year to stocking up on popcorn for Popcorn Day, you certainly won’t be short on ideas for socials.
| Whole Month: | Dry Jan / Veganuary |
| 1st January: | New Year’s Day |
| 2nd January: | Substitute Bank Holiday (New Year’s) |
| 4th January: | World Braille Day |
| 5th January: | National Bird Day |
| 6th January: | National Shortbread Day |
| 8th January: | Golden Globes |
| 9th January: | Clean Your Desk Day |
| 10th January: | Houseplant Appreciation Day |
| 14th January: | Dress Up Your Pet Day |
| 16th January: | Blue Monday |
| 19rd January: | Popcorn Day |
| 21st January: | Hugging Day |
| 22nd January: | Chinese New Year (Year Of The Rabbit) |
| 25th January: | Burns Night |
| 26th January: | Australia Day |
| 27th January: | Holocaust Memorial Day / Chocolate Cake Day |
| 28th January: | Data Privacy Day |
| 30th January: | Croissant Day |
February 2023 social media holidays
Moving on to the month of love and the madness doesn’t stop! It’s time to wrap up your Valentine’s Day marketing campaigns and celebrate success with some pancakes on Shrove Tuesday. February is the month for celebrating love, great food, pets, and everything in between.
| Whole Month: | LGBT History Month |
| 2nd February: | Time To Talk Day |
| 4th February: | World Cancer Day / Six Nations Begins |
| 5th February: | Nutella Day / Grammys |
| 9th February: | Cricket World Cup Begins |
| 12th February: | Super Bowl LVII |
| 13th February: | Galentine’s Day |
| 14th February: | Valentine’s Day |
| 15th February: | Singles Awareness Day |
| 17th February: | Random Acts Of Kindness Day |
| 19th February: | BAFTA Awards |
| 20th February: | Love Your Pet Day |
| 21st February: | St David’s Day / Shrove Tuesday |
| 22nd February: | Ash Wednesday |
| 24th February: | Bartender Day |
| 28th February: | Rare Disease Day |
March 2023 social media holidays
The month of March gives you a great opportunity to have some fun – especially now the rush of Christmas and Valentine’s is over for ecommerce. Reconnect with nature on Wildlife Day, pay respects to the women in the office on International Women’s Day, and give your audience a reason to smile on the Day of Happiness!
| Whole Month: | Women’s History Month / Brain Tumour Awareness Month |
| 1st March: | St David’s Day |
| 2nd March: | World Book Day |
| 3rd March: | World Wildlife Day |
| 7th March: | Holi |
| 8th March: | International Women’s Day |
| 9th March: | School Meals Day |
| 12th March: | Oscars |
| 15th March: | World Consumer Rights Day |
| 17th March: | St Patrick’s Day / Red Nose Day |
| 18th March: | Recycling Day |
| 19th March: | Mother’s Day (UK) |
| 20th March: | First Day Of Spring / Day Of Happiness |
| 21st March: | World Down Syndrome Day |
| 22nd March: | World Water Day / Ramadan Begins |
| 23rd March: | Puppy Day |
| 25th March: | Waffle Day |
| 26th March: | Purple Day (Epilepsy Awareness) |
| 27th March: | World Theatre Day |
| 31st March: | Transgender Day Of Visibility / Wear A Hat Day |
April 2023 social media holidays
April is a great month for team bonding; from planning office Easter egg hunts to bringing pets in for the day. There are many ways to be creative with April’s social media holidays – don’t limit your creativity to just one day!
| 1st April: | April Fool’s Day |
| 2nd April: | World Autism Awareness Day |
| 6th April: | US Masters Golf Begins |
| 7th April: | Good Friday |
| 9th April: | Easter Sunday |
| 10th April: | Easter Monday |
| 11th April: | National Pet Day |
| 15th April: | World Art Day / Grand National |
| 21st April: | World Creativity and Innovation Day / Eid al-Fitr |
| 22nd April: | Earth Day |
| 23rd April: | St George’s Day |
| 25th April: | Malaria Day |
| 27th April: | World Design Day |
| 29th April: | Dance Day |
| 30th April: | Jazz Day |
May 2023 social media holidays
With two bank holidays and a whole lot of unique social media days in between, you certainly don’t have to slow the pace down in May. Now might be the best time to establish who is a hardcore Star Wars fan in the office… there’s always one!
| Whole Month: | Mental Health Awareness (US) / Wedding Season Begins |
| 1st May: | Early May Bank Holiday (UK) |
| 2nd May: | World Asthma Day |
| 4th May: | Star Wars Day |
| 5th May: | Cinco de Mayo |
| 8th May: | World Red Cross Day / Bank Holiday (Coronation Of The King) UK |
| 9th May: | Eurovision Song Contest Begins |
| 11th May: | Eat What You Want Day |
| 12th May: | Nurses Day |
| 13th May: | World Cocktail Day |
| 15th May: | Vegetarian Week Starts |
| 16th May: | Love A Tree Day |
| 17th May: | Day Against Homophobia, Transphobia and Biphobia |
| 19th May: | Endangered Species Day |
| 20th May: | World Bee Day |
| 21st May: | World Baking Day |
| 22nd May: | Chelsea Flower Show Begins |
| 23rd May: | World Turtle Day |
| 25th May: | Wine Day |
| 28th May: | Hunger Day |
| 29th May: | Spring Bank Holiday (UK) |
| 30th May: | Creativity Day |
| 31st May: | No Tobacco Day |
June 2023 social media holidays
June brings a lot of food-related social media holidays to the table, including Fish & Chips Day and Picnic Week. These days give you the perfect excuse to indulge on tasty foods while creating epic content for your social profiles.
| Whole Month: | Pride Month |
| 1st June: | Day Of Parents |
| 2nd June: | Fish & Chips Day |
| 3rd June: | Cider Day |
| 5th June: | World Environment Day |
| 7th June: | Download Festival Begins |
| 8th June: | Best Friends Day |
| 10th June: | World Gin Day |
| 14th June: | Blood Donor Day |
| 15th June: | Beer Day |
| 16th June: | Special Olympics World Summer Games Begin |
| 18th June: | Father’s Day (UK) |
| 19th June: | Picnic Week Begins |
| 20th June: | World Refugee Day |
| 21st June: | Glastonbury Festival Begins / Summer Solstice |
| 23rd June: | National Writing Day |
| 24th June: | Armed Forces Day |
| 28th June: | Eid al-Adha Begins |
| 30th June: | Social Media Day |
July 2023 social media holidays
July’s social media holidays are focused on independence, family, and friendship. July is also home to Give Something Away Day, which is the perfect celebration for absolutely any type of business. Whether you reach out to your clients or give back to customers, you’ll be sure to make your brand memorable.
| 1st July: | Tour de France Begins |
| 2nd July: | UFO Day |
| 3rd July: | Wimbledon Begins |
| 4th July: | American Independence Day |
| 7th July: | Chocolate Day / British Grand Prix Begins |
| 12th July: | Simplicity Day |
| 14th July: | Bastille Day |
| 15th July: | Give Something Away Day |
| 16th July: | Ice Cream Day |
| 17th July: | World Emoji Day |
| 18th July: | Nelson Mandela International Day |
| 19th July: | Hot Dog Day |
| 20th July: | FIFA Women’s World Cup Begins |
| 24th July: | Tequila Day |
| 28th July: | Hepatitis Day |
| 30th July: | Day Of Friendship |
| 31st July: | Avocado Day |
August 2023 social media holidays
Summer is in full swing – and by this point, your social media profiles should be, too. Whether you get everyone together for some rum on Rum Day or promote your favourite photos on Photography Day, there’s plenty of opportunity to post online.
| 1st August: | Girlfriend Day |
| 3rd August: | Cycle To Work Day |
| 8th August: | Cat Day |
| 9th August: | Book Lovers Day |
| 10th August: | World Lion Day |
| 11th August: | Son & Daughter Day |
| 12th August: | World Photography Week Begins |
| 13th August: | Left Handers Day |
| 16th August: | Rum Day |
| 17th August: | Non-Profit Day |
| 19th August: | World Photography Day |
| 20th August: | FIFA Women’s World Cup Final |
| 21st August: | World Entrepreneurs Day |
| 25th August: | Reading Festival Begins |
| 26th August: | Notting Hill Carnival Begins |
| 28th August: | Summer Bank Holiday (UK) |
September 2023 social media holidays
September is a month full of reflection, fundraising, and food (of course!). The Day Of Charity provides a great opportunity to raise funds for a charity close to your heart, while also bringing the team together to do something rewarding. You can promote the fundraiser on social media to generate as much awareness as possible.
| Whole Month: | Back To School |
| 1st September: | Tofu Day |
| 2nd September: | Beard Day |
| 4th September: | Sexual Health Day |
| 5th September: | Day Of Charity |
| 6th September: | Read A Book Day |
| 7th September: | Salami Day |
| 8th September: | Literacy Day |
| 9th September: | Invictus Games Begin |
| 10th September: | Suicide Prevention Day |
| 12th September: | Video Games Day |
| 13th September: | Roald Dahl Day |
| 15th September: | Online Learning Day |
| 16th September: | Oktoberfest Begins |
| 17th September: | Patient Safety Day |
| 18th September: | Equal Pay Day |
| 19th September: | Talk Like A Pirate Day |
| 20th September: | Pepperoni Pizza Day |
| 21st September: | Day Of Peace |
| 22nd September: | Car Free Day |
| 23rd September: | First Day Of Autumn |
| 24th September: | World Rivers Day |
| 26th September: | European Day Of Languages |
| 27th September: | World Tourism Day |
| 28th September: | World Rabies Day |
| 29th September: | World Heart Day |
| 30th September: | Podcast Day |
October 2023 social media holidays
Time for spooky season! Decorating the office with Halloween-themed decor is a surefire way to get some unique content for your social profiles. If Halloween isn’t your cup of tea, don’t worry – there are lots of other social media holidays to take advantage of. From Mental Health Day to Food Day, the choice is yours.
| Whole Month: | Black History Month (UK) / Breast Cancer Awareness Month / Stoptober |
| 1st October: | Vegetarian Day |
| 2nd October: | Habitat Day |
| 3rd October: | Techies Day |
| 4th October: | Animal Day |
| 5th October: | Teachers’ Day |
| 6th October: | Smile Day |
| 8th October: | Octopus Day |
| 10th October: | World Mental Health Day |
| 12th October: | Sight Day |
| 13th October: | Egg Day |
| 15th October: | Handwashing Day |
| 16th October: | Food Day |
| 19th October: | Gin & Tonic Day |
| 20th October: | Chefs’ Day |
| 21st October: | Back To The Future Day |
| 24th October: | United Nations Day |
| 25th October: | Pasta Day |
| 29th October: | Clocks Go Back |
| 30th October: | Checklist Day |
| 31st October: | Halloween |
November 2023 social media holidays
November can be a stressful month for ecommerce. Black Friday is just around the corner, meaning any campaigns or sales must be ready to rumble. Luckily, there are lots of social media holidays that can help to relieve the stress for a bit, including Guy Fawkes (Bonfire) Night and Television Day.
| Whole Month: | Movember |
| 1st November: | World Vegan Day |
| 3rd November: | Sandwich Day |
| 4th November: | Roast Dinner Day |
| 5th November: | Bonfire Night |
| 8th November: | Cappuccino Day |
| 9th November: | Usability Day |
| 11th November: | Remembrance Day |
| 12th November: | Remembrance Sunday / Diwali |
| 13th November: | Kindness Day |
| 14th November: | Diabetes Day |
| 15th November: | Clean Out Your Refrigerator Day |
| 16th November: | Day Of Tolerance |
| 17th November: | Students’ Day |
| 19th November: | International Men’s Day |
| 20th November: | World Children’s Day |
| 21st November: | Television Day |
| 23rd November: | Thanksgiving (US) |
| 24th November: | Black Friday |
| 27th November: | Cyber Monday |
| 30th November: | Computer Security Day |
December 2023 social media holidays
Can you hear the sleigh bells ringing? It’s the most wonderful time of the year! There are so many things that you can do in December to keep the Christmas spirit alive, including social media advent calendars and Secret Santa. Don’t forget to pay attention to other holidays in December though!
| 1st December: | World AIDS Day |
| 2nd December: | Small Business Saturday |
| 3rd December: | Day Of Persons With Disabilities |
| 4th December: | National Sock Day |
| 5th December: | Volunteer Day |
| 6th December: | St Nicholas Day |
| 7th December: | Hanukkah Begins |
| 8th December: | Christmas Jumper Day |
| 9th December: | Christmas Card Day |
| 10th December: | Animal & Human Rights Day |
| 11th December: | Mountain Day |
| 14th December: | Free Shipping Day |
| 21st December: | First Day Of Winter |
| 24th December: | Christmas Eve |
| 25th December: | Christmas Day |
| 26th December: | Boxing Day |
| 31st December: | New Year’s Eve |
There you have it – a whole year of ideas for your social media strategy, sorted. While we don’t recommend incorporating every single social media holiday into your plans, picking a few relevant ones from each month will be sure to generate a boost in engagement. If you plan these posts a few months in advance, you’ll have plenty of time to make them the best they can possibly be!