Social Media Holidays Content Marketing Calendar 2022

Looking to freshen up your social media profile with help from some hashtag holidays? Look no further! We have put together 12 months of social media greatness – simply browse the social media holiday calendars below to perfect your 2022 social marketing strategy.

Why You Should Celebrate Social Media Holidays

Maintaining an online presence isn’t always easy, especially if you have a million other tasks to be getting on with. But while finding the inspiration for posts can be tricky, the benefits that come from staying active and relevant make it all worth it. This is where social media holidays come in.

Social media holidays give your business – or personal profile – an amazing opportunity to raise awareness and start a conversation. Not only this, but the holidays can successfully boost office morale in ways that you probably wouldn’t have thought of before.

How To Utilise National Days As An Ecommerce

If a certain national holiday is relatable to your brand, there will always be an opportunity to link it back to your ecommerce. Whether creating informative posts to inspire readers and drive engagement or offering discounts to celebrate particular holidays, there are many ways to get involved. Great tactics include:

• Tailoring your ad copy to relate to the holiday and improving click-through rates
• Sending out relevant emails to drive brand awareness and customer lifetime value
• Posting relatable content on social media to drive engagement
• Writing informative blog posts to drive traffic and conversions

Downloadable 2022 holidays calendar

January 2022 social media holidays

The year is starting strong, with plenty of social media holidays to take advantage of. From creating inspiring posts about setting goals for the year to stocking up on pies for Pie Day, you certainly won’t be short on ideas for socials.

February 2022 social media holidays

Moving on to the month of love and the madness doesn’t stop! It’s time to wrap up your Valentine’s Day marketing campaigns and celebrate success with some pancakes on Shrove Tuesday. February is the month for celebrating love, great food, fluffy dogs, and everything in between.

March 2022 social media holidays

The month of March gives you a great opportunity to have some fun – especially now the rush of Christmas and Valentine’s is over for ecommerce. Reconnect with nature on Wildlife Day, pay respects to the women in the office on International Women’s Day, and give your audience a reason to smile on the Day of Happiness!

April 2022 social media holidays

April is a great month for team bonding; from planning office Easter egg hunts to bringing pets in for the day. There are tonnes of ways to be creative with April’s social media holidays – don’t limit your creativity to just one day!

May 2022 social media holidays

With two bank holidays and a whole lot of unique social media days in between, you certainly don’t have to slow the pace down in May. Now might be the best time to establish who is a hardcore Star Wars fan in the office… there’s always one!

June 2022 social media holidays

June brings a lot of food-related social media holidays to the table, including Chocolate Ice Cream Day and Tapas Day. These days give you the perfect excuse to indulge on tasty foods while creating epic content for your social profiles. You might want to speak to HR about Leave The Office Early Day before promoting it everywhere, though!

July 2022 social media holidays

July’s social media holidays are focused on independence, family, and friendship. July is also home to Get To Know Your Customers Day, which is the perfect celebration for absolutely any type of business. Whether you reach out to your clients or send a survey to customers, you’ll be sure to get some valuable feedback.

August 2022 social media holidays

Summer is in full swing – and by this point, your social media profiles should be, too. Whether you get everyone together for some beers on Beer Day or promote your favourite photos on Photo Day, there’s plenty of opportunity to post online.

September 2022 social media holidays

September is a month full of reflection, fundraising, and food (of course!). The Day Of Charity provides a great opportunity to raise funds for a charity close to your heart, while also bringing the team together to do something rewarding. You can promote the fundraiser on social media to generate as much awareness as possible.

October 2022 social media holidays

Time for spooky season! Decorating the office with Halloween-themed decor is a surefire way to get some unique content for your social profiles. If Halloween isn’t your cup of tea, don’t worry – there are lots of other social media holidays to take advantage of. From Mental Health Day to Food Day, the choice is yours.

November 2022 social media holidays

November can be a stressful month for ecommerce. Black Friday is just around the corner, meaning any campaigns or sales must be ready to rumble. Luckily, there are lots of social media holidays that can help to relieve the stress for a bit, including Guy Fawkes Night and Television Day.

December 2022 social media holidays

Can you hear the sleigh bells ringing? It’s the most wonderful time of the year! There are so many things that you can do in December to keep the Christmas spirit alive, including social media advent calendars and Secret Santa. Don’t forget to pay attention to other holidays in December though – Brownie Day and Tea Day sound too good to miss!

There you have it – a whole year of ideas for your social media strategy, sorted. While we don’t recommend incorporating every single social media holiday into your plans, picking a few relevant ones from each month will be sure to generate a boost in engagement. If you plan these posts a few months in advance, you’ll have plenty of time to make them the best they can possibly be!