Looking to freshen up your social media profile with help from some hashtag holidays? Look no further! We have put together 12 months of social media greatness – simply browse the social media holiday calendars below to perfect your 2022 social marketing strategy.
Why You Should Celebrate Social Media Holidays
Maintaining an online presence isn’t always easy, especially if you have a million other tasks to be getting on with. But while finding the inspiration for posts can be tricky, the benefits that come from staying active and relevant make it all worth it. This is where social media holidays come in.
Social media holidays give your business – or personal profile – an amazing opportunity to raise awareness and start a conversation. Not only this, but the holidays can successfully boost office morale in ways that you probably wouldn’t have thought of before.
How To Utilise National Days As An Ecommerce
If a certain national holiday is relatable to your brand, there will always be an opportunity to link it back to your ecommerce. Whether creating informative posts to inspire readers and drive engagement or offering discounts to celebrate particular holidays, there are many ways to get involved. Great tactics include:
- Tailoring your ad copy to relate to the holiday and improving click-through rates
- Sending out relevant emails to drive brand awareness and customer lifetime value
- Posting relatable content on social media to drive engagement
- Writing informative blog posts to drive traffic and conversions
Downloadable 2022 holidays calendar
January 2022 social media holidays
The year is starting strong, with plenty of social media holidays to take advantage of. From creating inspiring posts about setting goals for the year to stocking up on pies for Pie Day, you certainly won’t be short on ideas for socials.
| 1st January: | New Year’s Day |
| 2nd January: | Science Fiction Day |
| 3rd January: | Substitute Bank Holiday (New Year’s) |
| 4th January: | Trivia Day |
| 6th January: | National Technology Day |
| 10th January: | Cut Your Energy Costs Day |
| 15th January: | National Hat Day |
| 16th January: | Hot & Spicy Food Day |
| 17th January: | Blue Monday |
| 20th January: | Get to Know Your Customers Day |
| 21st January: | National Hugging Day |
| 23rd January: | Sticky Toffee Pudding Day |
| 24th January: | National Compliment Day |
| 25th January: | Burn’s Day |
| 26th January: | Australia Day |
| 27th January: | Chocolate Cake Day |
| 30th January: | National Croissant Day |
| 31st January: | Grammy Awards |
February 2022 social media holidays
Moving on to the month of love and the madness doesn’t stop! It’s time to wrap up your Valentine’s Day marketing campaigns and celebrate success with some pancakes on Shrove Tuesday. February is the month for celebrating love, great food, fluffy dogs, and everything in between.
| 1st February: | Chinese New Year |
| 2nd February: | Frozen Yoghurt Day |
| 4th February: | Winter Olympics Starts |
| 5th February: | World Nutella Day |
| 6th February: | Yorkshire Pudding Day |
| 9th February: | National Pizza Day |
| 10th February: | World Pulses Day |
| 13th February: | Galentine’s Day |
| 14th February: | Valentine’s Day |
| 15th February: | Singles Awareness Day |
| 17th February: | Random Acts of Kindness Day |
| 20th February: | Love Your Pet Day |
| 21st February: | Family Day |
| 27th February: | National Strawberry Day |
March 2022 social media holidays
The month of March gives you a great opportunity to have some fun – especially now the rush of Christmas and Valentine’s is over for ecommerce. Reconnect with nature on Wildlife Day, pay respects to the women in the office on International Women’s Day, and give your audience a reason to smile on the Day of Happiness!
| 1st March: | St David’s Day / Shrove Tuesday |
| 2nd March: | Ash Wednesday |
| 3rd March: | World Book Day |
| 4th March: | National Grammar Day |
| 6th March: | National Oreo Cookie Day |
| 8th March: | International Women’s Day |
| 13th March: | BAFTA’s |
| 14th March: | White Day |
| 17th March: | St. Patrick’s Day |
| 18th March: | Red Nose Day |
| 20th March: | First Day of Spring / International Day of Happiness |
| 25th March: | International Waffle Day |
| 27th March: | Mother’s Day |
April 2022 social media holidays
April is a great month for team bonding; from planning office Easter egg hunts to bringing pets in for the day. There are tonnes of ways to be creative with April’s social media holidays – don’t limit your creativity to just one day!
| 1st April: | April Fool’s Day |
| 4th April: | International Carrot Day |
| 9th April: | Grand National 2022 |
| 10th April: | Siblings Day |
| 11th April: | National Pet Day |
| 15th April: | Good Friday |
| 16th April: | Day Of The Mushroom |
| 17th April: | Easter Sunday |
| 18th April: | Easter Monday |
| 19th April: | Bicycle Day |
| 21st April: | Get To Know Your Customers Day |
| 22nd April: | Earth Day |
| 23rd April: | St George’s Day |
| 29th April: | International Dance Day |
| 30th April: | Honesty Day |
May 2022 social media holidays
With two bank holidays and a whole lot of unique social media days in between, you certainly don’t have to slow the pace down in May. Now might be the best time to establish who is a hardcore Star Wars fan in the office… there’s always one!
| Whole Month: | Mental Health Awareness (US) / Wedding Season Begins |
| 1st May: | Labour Day (UK) |
| 2nd May: | Early May Bank Holiday / Eid al-Fitr |
| 3rd May: | Eid al-Fitr |
| 4th May: | Star Wars Day |
| 5th May: | Cinco de Mayo |
| 6th May: | National Space Day |
| 9th May: | Europe Day |
| 11th May: | National Eat What You Want Day |
| 13th May: | World Cocktail Day |
| 16th May: | National Vegetarian Week |
| 17th May: | World Baking Day |
| 20th May: | World Bee Day |
| 23rd May: | Victoria Day |
| 25th May: | National Wine Day |
| 28th May: | International Hamburger Day |
| 29th May: | National Biscuit Day |
| 30th May: | National Creativity Day |
| 31st May: | National Smile Day |
June 2022 social media holidays
June brings a lot of food-related social media holidays to the table, including Chocolate Ice Cream Day and Tapas Day. These days give you the perfect excuse to indulge on tasty foods while creating epic content for your social profiles. You might want to speak to HR about Leave The Office Early Day before promoting it everywhere, though!
| Whole Month: | Pride Month |
| 1st June: | World Milk Day |
| 2nd June: | Spring Bank Holiday |
| 3rd June: | Platinum Jubilee Bank Holiday |
| 4th June: | National Cheese Day |
| 5th June: | World Environment Day |
| 8th June: | Best Friends Day |
| 10th June: | World Gin Day |
| 12th June: | International Falafel Day |
| 13th June: | International Children’s Day |
| 14th June: | American Flag Day |
| 15th June: | National Beer Day |
| 16th June: | World Tapas Day |
| 17th June: | National Flip Flop Day |
| 18th June: | International Sushi Day |
| 19th June: | Father’s Day |
| 21st June: | Summer Solstice |
| 22nd June: | National Selfie Day / Glastonbury Festival Starts |
| 27th June: | Wimbledon Starts |
| 30th June: | Social Media Day |
July 2022 social media holidays
July’s social media holidays are focused on independence, family, and friendship. July is also home to Get To Know Your Customers Day, which is the perfect celebration for absolutely any type of business. Whether you reach out to your clients or send a survey to customers, you’ll be sure to get some valuable feedback.
| 1st July: | Canada Day |
| 4th July: | American Independence Day |
| 6th July: | UEFA Women’s Euro Starts |
| 7th July: | World Chocolate Day |
| 9th July: | Eid al-Adha begins |
| 13th July: | International French Fry Day |
| 14th July: | National Mac & Cheese Day |
| 16th July: | National Cherry Day |
| 17th July: | World Emoji Day |
| 18th July: | National Ice Cream Day |
| 20th July: | National Hot Dog Day |
| 21st July: | Get to Know Your Customers Day |
| 29th July: | International Chicken Wing Day |
| 30th July: | International Day of Friendship |
| 31st July: | National Avocado Day |
August 2022 social media holidays
Summer is in full swing – and by this point, your social media profiles should be, too. Whether you get everyone together for some beers on Beer Day or promote your favourite photos on Photo Day, there’s plenty of opportunity to post online.
| 1st August: | National Girlfriend Day |
| 5th August: | International Beer Day |
| 8th August: | International Cat Day |
| 9th August: | Book Lovers Day |
| 10th August: | National Lazy Day |
| 11th August: | Son & Daughter Day |
| 13th August: | National Prosecco Day |
| 16th August: | National Rum Day |
| 17th August: | National Nonprofit Day |
| 19th August: | World Photography Day |
| 21st August: | Poet’s Day |
| 25th August: | National Burger Day |
| 26th August: | International Dog Day |
| 29th August: | Summer Bank Holiday |
September 2022 social media holidays
September is a month full of reflection, fundraising, and food (of course!). The Day Of Charity provides a great opportunity to raise funds for a charity close to your heart, while also bringing the team together to do something rewarding. You can promote the fundraiser on social media to generate as much awareness as possible.
| Whole Month: | Back To School |
| 1st September: | National Tofu Day |
| 3rd September: | International Bacon Day |
| 5th September: | Cheese Pizza Day |
| 7th September: | World Salami Day |
| 8th September: | International Literacy Day |
| 11th September: | National Grandparents Day |
| 12th September: | National Video Games Day |
| 17th September: | Oktoberfest Starts |
| 20th September: | Pepperoni Pizza Day |
| 21st September: | International Day Of Peace |
| 23rd September: | First Day Of Fall |
| 26th September: | European Day Of Languages |
| 27th September: | World Tourism Day |
October 2022 social media holidays
Time for spooky season! Decorating the office with Halloween-themed decor is a surefire way to get some unique content for your social profiles. If Halloween isn’t your cup of tea, don’t worry – there are lots of other social media holidays to take advantage of. From Mental Health Day to Food Day, the choice is yours.
| Whole Month: | Black History Month / Breast Cancer Awareness Month / Stoptober |
| 1st October: | International Coffee Day / World Vegetarian Day |
| 2nd October: | World Smile Day |
| 4th October: | National Taco Day |
| 5th October: | World Teachers’ Day |
| 10th October: | World Mental Health Day |
| 14th October: | World Egg Day |
| 16th October: | World Food Day |
| 19th October: | International Gin & Tonic Day |
| 20th October: | International Chefs Day |
| 24th October: | Diwali |
| 25th October: | World Pasta Day |
| 31st October: | Halloween |
November 2022 social media holidays
November can be a stressful month for ecommerce. Black Friday is just around the corner, meaning any campaigns or sales must be ready to rumble. Luckily, there are lots of social media holidays that can help to relieve the stress for a bit, including Guy Fawkes Night and Television Day.
| Whole Month: | Movember |
| 1st November: | World Vegan Day |
| 3rd November: | World Sandwich Day |
| 5th November: | Guy Fawkes Night |
| 8th November: | Cappuccino Day |
| 11th November: | Remembrance Day / Singles’ Day |
| 13th November: | Remembrance Sunday |
| 19th November: | International Men’s Day |
| 21st November: | FIFA World Cup 2022 |
| 24th November: | Thanksgiving |
| 25th November: | Black Friday |
| 26th November: | Small Business Saturday |
| 28th November: | Cyber Monday |
| 30th November: | St Andrew’s Day |
December 2022 social media holidays
Can you hear the sleigh bells ringing? It’s the most wonderful time of the year! There are so many things that you can do in December to keep the Christmas spirit alive, including social media advent calendars and Secret Santa. Don’t forget to pay attention to other holidays in December though – Brownie Day and Tea Day sound too good to miss!
| 1st December: | English Breakfast Day |
| 4th December: | National Sock Day |
| 5th December: | Pigs in Blankets Day |
| 11th December: | Christmas Jumper Day |
| 12th December: | Green Monday |
| 17th December: | Super Saturday |
| 18th December: | National Free Shipping Day |
| 21st December: | Winter Solstice |
| 24th December: | Christmas Eve |
| 25th December: | Christmas Day |
| 26th December: | Boxing Day |
| 27th December: | Substitute Bank Holiday (Christmas) |
| 31st December: | New Year’s Eve |
There you have it – a whole year of ideas for your social media strategy, sorted. While we don’t recommend incorporating every single social media holiday into your plans, picking a few relevant ones from each month will be sure to generate a boost in engagement. If you plan these posts a few months in advance, you’ll have plenty of time to make them the best they can possibly be!