Top new year’s resolutions for business growth

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Top new year’s resolutions for business growth

Happy New Year! 2019 is here and for every business around, it’s got to be a successful one. New year resolutions are imperative to make the most out of a fresh start. Seeing as deciding on resolutions for your business can be a daunting process, we’re here to give you a little nudge in the right direction.

Have a read through these typical new year resolutions for businesses and decide on which ones are essential for your business to grow in 2019. Oh, and remember – you’ve got to make sure they’re reasonable, sizeable and achievable; be sure to explore different pathways that can be tailored to your business!

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Create a more relatable brand using social media

Perhaps one of the most common new year resolutions is to create a more relatable brand, and for good reason.

In doing so you can:

🚀 Accumulate a better reputation
🚀 Build more recognition for connecting with your clients/customers
🚀 Boost your online presence
🚀 Increase your audience reach

Social media is a powerful tool that – if used correctly – can boost your business in more ways than you can imagine.

Consider making your audience laugh to become more relatable!

Have you ever found a hilarious post made by an unexpected business account? Take this post for example by Greggs:

Greggs is a prime example of using humour to make their brand relatable, it certainly makes me want to follow their account purely for the comedy. And that’s exactly what you want as a business: A wider reach on social media so that you can market your business to a bigger audience that actually enjoys reading your social media posts.

Have a read through this article on Hubspot for some more inspiration, it goes into detail about how boring brands amped up their marketing by sprinkling a little humour into the mix.

If you decide to go with this new year resolution, don’t forget to keep track of your new humorous posts. Monitoring the number of likes, shares, and comments is incredibly important to find out what’s working, what isn’t, and how you can improve.

The key point from this new year resolution is to connect to your audience in the hope that it will increase the amount of business you receive. It will also encourage customers/clients to keep coming back to you – if they follow your social media, they’ll constantly be laughing at your posts and be fondly reminded of your brand.

Encourage employees to meet their goals

A great example of an important resolution for any business is to improve on their employees’ likeliness to achieve their own goals within the company. In return, not only will your employees feel valued, but it will also increase their work ethic, and improve your businesses success overall.

Additionally, encouraging employees to succeed their personal goals will hopefully help their productivity at work – all in all, sounds like the perfect business new year resolution for 2019.

Great! But how do you motivate your team to improve? Take a look at what the study on accountability by The American Society for Training found as an example:

They found that a person is 65% more likely to reach a goal if they are partnered up with someone else. The partner is there to encourage them, add a slightly competitive nature and to place a sense of accountability.

Think of it like this, if you have a partner within the company that knows your goal, you’re going to make sure you are doing as much as you can to achieve it, so you don’t fall behind.

To incorporate this into your business, simply set up a system for your employees to partner up with each other (you could even do this in groups) and ask them to discuss their goals for the new year. They can then set regular meetings where they’ll discuss how they’re getting on, what they are doing to meet their goal, what’s going wrong and how they can improve to help them achieve their goal.

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Setting these meetings will also increase their likelihood of success by 95%, according to The American Society for Training. Why aren’t all businesses doing this?

The key point to take from this is to value your employees’ own resolutions and goals, as they are the foundation to reeling in success for your business in the new year.

Converse with other businesses within your industry

Visiting conferences/seminars with businesses within your industry would be a fantastic new year resolution. Talking to like-minded business owners will not only give you a better understanding of how other businesses find success, but it will also put your name into the mix of expert brands within the industry.

You don’t even have to show up to the meetups if you’re too busy, there are plenty of webinars you can sign up to. Taking the time to talk to other businesses is an important way of learning from your industry.

The key point from this is to take the time out from your work schedule to listen to other businesses and learn from them.

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Leave behind anything that didn’t work in 2018

Let’s be honest, not every idea works. Instead of spending the new year focused on trying to fix the problem, it might be time to ditch it altogether and move on with a fresh new plan.

This isn’t to say you should throw away every idea that didn’t succeed last year; look at the reasons they didn’t succeed, then consider if it’s worth implementing changes to some and trying something completely new for others.

The key point is to learn from the mistakes from last year and don’t be afraid to drop some ideas that aren’t working.

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What do you think?

Have you found these typical new year resolutions for businesses useful? If so, let us know which ones you’re going to incorporate into your business in 2019!

Maybe you were captivated by the idea of improving your employees’ work ethic through encouraging them to meet their personal goals, or you care for the concept of making your business relatable to your audience. Whichever you decide, and if you have more you’d like to share with us, let us know in our comments section below.

From all of us at Bulldog Digital Media, we wish you all the luck that with your business in 2019.

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