Extending digital reach through publication links and PR strategy

About

Established in 2007, Cliphair has blossomed from a modest family venture into a global ecommerce sensation. Cliphair approached Bulldog with the aim of building brand awareness and a better online presence.

Challenges

With an abundance of competitors vying for attention from journalists, breaking through the noise required strategic planning and innovative thinking.

Moreover, the influence of celebrity, fashion, and style further intensified the competition, as trends shifted rapidly, demanding constant adaptation.

➡️ Break through noise with strategic, innovative PR planning
➡️ Adapt to rapid shifts in celebrity and fashion trends
➡️ Compete in a crowded, fast-paced media landscape

Solution

To capture the attention of editors and readers alike, we curated content that tapped into current trends, offering insights into popular hairstyles, colour techniques, and haircare routines. 

Additionally, by tapping into the knowledge of industry experts within Cliphair’s team, we provided valuable insights and commentary on trending beauty topics, positioning Cliphair as a thought leader in the industry. 

Results

Cliphair saw a 17% increase in website traffic and a notable 23% improvement in domain rating, accompanied by improved rankings. Securing prominent features in esteemed publications like The Sun, Metro, Daily Express, and MSN amplified Cliphair’s visibility.

Strategically landing relevant links in Glamour, Women’s Health, and Grazia further bolstered Cliphair’s reputation. Notably, Cliphair garnered 45 publication links within the hair and beauty niche, underscoring the efficacy of Bulldog’s digital PR strategies in strengthening Cliphair’s online presence.