About
OTO Wellbeing is a creator of award-winning CBD oils and skincare crafted in the UK. Driven by a quest for balance in a chaotic world, OTO’s ingredients are sustainably sourced, vegan, and cruelty-free, embodying their commitment to premium quality and efficacy. They reached out to Bulldog to help with their organic visibility to boost online sales for their CBD collections.
Challenges
Operating in a heavily regulated industry meant we had to carefully follow strict guidelines for all our work, both on and off the website, while still achieving great results. Competing with well-established market leaders made things even more challenging. Our goal was to grow OTO CBD to compete with the big boys while staying fully compliant with industry rules.
➡️ Strict content guidelines on CBD
➡️ Competitive landscape in growing market
➡️ Competing with market leaders & pharmacies
Solution
- Keyword research
- Onsite analysis
- Backlink audit
- Link building
- Onsite optimisaton
- Content marketing
We developed a strategy to improve OTO CBD’s organic visibility, increase website traffic, and boost sales. Starting with keyword research, we identified new, high-value keywords to target.
Through onsite analysis, we spotted opportunities to improve page rankings and optimised the website to comply with regulations while focusing on relevant keywords.
A detailed backlink audit highlighted ways to strengthen the site’s link profile, guiding our efforts to secure high-quality, industry-relevant backlinks.
Our content marketing prioritised fresh, high-quality content that resonated with OTO CBD’s audience, helping to establish the brand as a trusted authority in its field.
Results
Our strategy delivered impressive results, including a 158% increase in organic revenue, showing significant sales growth. OTO CBD also saw a 63% rise in organic traffic, bringing more relevant visitors to their website.
Additionally, keyword rankings improved by 95%, boosting the brand’s online visibility and strengthening its position in a competitive market.
increase in organic sales
increase in organic traffic
increase in keywords ranking
“After three months, organic traffic had increased, which raised our revenue by 158%, thanks to Bulldog’s help. The team had clear communication and met all the project timelines. Their excellent project execution really impressed us.”
Richard Tidman
Digital & E-Commerce Director
