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Durable SEO, content, and backlink strategy

Key results

56%

increase in organic revenue

116%

increase in page 1 keywords

223%

increase in keywords in top 3

About

TFH Gazebos, a leading UK provider of high-quality pop-up gazebos, is renowned for its superior products and customer service. They offer a wide range of gazebos perfect for business events, private gatherings, and garden settings.

Seeking to enhance their ecommerce organic revenue and online visibility, TFH Gazebos partnered with Bulldog, utilising their existing setup on BigCommerce.

Challenge

In the highly competitive market of pop-up gazebos, where prominent industry players dominate, TFH Gazebos faced the significant challenge of enhancing their organic visibility. The primary goal was to attract new customers and increase sales by improving the visibility of their exceptional products and customer service in the crowded marketplace.

Solution

In the initial month of our campaign for TFH Gazebos, we laid a robust foundation critical for the strategy’s success. This began with detailed keyword research and opportunity analysis, setting the tone for our targeted efforts. We also conducted comprehensive audits of existing content and onsite elements to identify areas for improvement. A well-planned content calendar was established to guide the subsequent phases of our campaign.

With the groundwork in place, we proceeded to implement our findings from the audits. Over the following months, we updated the category and product pages on TFH Gazebos’ website. These updates involved enriching existing content and adding new elements based on our keyword research insights. We also optimised onsite elements such as titles, headings, schema, and internal links to enhance the site’s SEO performance.

Concurrently, our dedicated outreach team focused on a robust link building strategy to further elevate TFH Gazebos’ online presence. We successfully secured links from significant publications, including Reader’s Digest, enhancing the website’s link profile and significantly boosting its organic visibility. This strategic effort not only improved rankings but also positioned TFH Gazebos as a top contender in its market.

Build organic visibility the right way

Results

TFH Gazebos’ campaign significantly enhanced their SEO and overall online visibility. Our efforts led to 238 new keywords achieving page 1 rankings, an impressive 116% increase. Additionally, performance for critical metrics surged, with 93 additional keywords moving into the top 3 positions, marking a 223% uptick.

Most notably, these improvements in keyword performance and visibility translated into substantial financial increases, with a 56% increase in organic revenue. This success underscores the effectiveness of our comprehensive approach, from foundational SEO practices to great link building strategies, which have a tangible impact on TFH Gazebos’ market presence and sales.

56%

increase in organic revenue

116%

increase in page 1 keywords

223%

increase in keywords in top 3

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