Durable SEO, content, and backlink strategy

About

TFH Gazebos, a leading UK provider of high-quality pop-up gazebos, is renowned for its superior products and customer service. They offer a wide range of gazebos perfect for business events, private gatherings, and garden settings.

Seeking to enhance their ecommerce organic revenue and online visibility, TFH Gazebos partnered with Bulldog, utilising their existing setup on BigCommerce.

Challenges

In the highly competitive market of pop-up gazebos, where prominent industry players dominate, TFH Gazebos faced the significant challenge of enhancing their organic visibility. The primary goal was to attract new customers and increase sales by improving the visibility of their exceptional products and customer service in the crowded marketplace.

➡️ Organic visibility in a competitive gazebo market
➡️ Attract new customers and boost product sales
➡️ Compete with huge competition like Amazon, Argos…

Solution

In the first month of our campaign for TFH Gazebos, we laid the groundwork for long-term success. This started with detailed keyword research and an analysis of opportunities, setting the stage for focused efforts. We also carried out thorough audits of existing content and onsite elements, identifying key areas for improvement. A clear content calendar was created to guide the campaign’s next steps.

With the foundation in place, we used the audit findings to update TFH Gazebos’ category and product pages. These updates included enhancing existing content, adding new material based on keyword insights, and optimizing titles, headings, schema, and internal links to improve SEO.

At the same time, our outreach team launched a link-building strategy to strengthen TFH Gazebos’ online presence. We secured links from high authority blogs, boosting the website’s link profile and organic visibility. These efforts improved rankings and positioned TFH Gazebos as a strong competitor in its market.

Results

TFH Gazebos’ campaign significantly enhanced their SEO and overall online visibility. Our efforts led to 238 new keywords achieving page 1 rankings, an impressive 116% increase. Additionally, performance for critical metrics surged, with 93 additional keywords moving into the top 3 positions, marking a 223% uptick.

Most notably, these improvements in keyword performance and visibility translated into substantial financial increases, with a 56% increase in organic revenue. This success underscores the effectiveness of our comprehensive approach, from foundational SEO practices to great link building strategies, which have a tangible impact on TFH Gazebos’ market presence and sales.