Unlocking the full potential of Fast Keys’ online presence

About

Fast Keys are the go-to company for key cutting, car key replacement and locksmith services. After spending many years relying on in-store purchases, they decided to make themselves known in the online world. However, with strong competitors leading the way, Fast Keys found their online presence at a standstill. Without knowing exactly what marketing magic was needed, they approached Bulldog, intending to boost their online presence and revenue.

Challenges

Fast Keys have long been the leading key specialists, but with the modern world relying more and more on ecommerce, this title was at stake. If Fast Keys wished to remain as the go-to providers for key and lock services, they had to build up an online presence – quickly.

Although the website already had a few products listed, Fast Keys were experiencing minimal traction. They were growing more concerned about being left in the dark in an ever-evolving technological world.

Luckily, they approached Bulldog at the right time. We knew exactly what tactics would be needed to keep their services in the leading ranks.

➡️ Stay competitive in a rapidly evolving digital landscape
➡️ Boost traction for minimal-performing ecommerce

Solution

To boost Fast Keys’ online visibility, we implemented a combined paid and organic search strategy for immediate and long-term success. Paid ads and social retargeting on Google Shopping, Google Ads, and Facebook rapidly increased traffic and established the brand’s dominance in key cutting services while paving the way for organic growth.

Insights from paid campaigns shaped our SEO approach, targeting high-opportunity keywords and creating rich content for category pages and blogs to improve site optimisation and internal linking, building a strong foundation for organic visibility.

Recognising conversion barriers, we collaborated with Fast Keys and their developers to redesign the website, modernising the e-commerce experience to meet user expectations and outshine competitors.

Results

We had a big challenge on our hands when Fast Keys first approached us. However, with a little bit of help from industry analysis and a surefire strategy, the website continues to grow from strength to strength.

Fast Keys experienced a 255% increase in ranking keywords, contributing to a 97% increase in overall traffic. The website is now incredibly easy to find online, ranking for high-volume search terms backed with buyer intent. It’s safe to say that Fast Keys no longer fear being left in the shadows.