About
A UK-based online pharmacy focused on delivering treatment right to your doorstep. Before approaching Bulldog, online performance was plateauing and generating very little return. This online pharmacy wanted to find an innovative marketing agency to re-energise their strategy and go above and beyond current limits.
Challenges
Online Pharmacy was facing many online obstacles that needed rectifying as soon as possible. Firstly, they were generating very little return on their ever-increasing ad spend, losing trust in their marketing efforts. Not only this, but conversion rates were low and customer relationships were non-existent. It was clear from the get-go that multiple marketing channels would be needed to solve these challenges.
➡️ Reduce high ad spend with low return
➡️ Improve low conversion rates and build customer relationships
➡️ Stick to all pharmaceutical guidelines
Solution
- Google ads audit
- Technical SEO audit
- Keyword research
- Content gap analysis
- Backlink audit
- Onsite analysis
- Onsite optimisation
- Link building
- Email marketing
Online Pharmacy aimed to boost sales through paid and organic search while improving conversion rates. Bulldog’s strategy included revamping Google Ads campaigns, optimizing landing pages, and analyzing organic performance through audits and keyword research to identify content and link-building opportunities.
We redesigned the website to improve mobile responsiveness and user engagement, addressing key usability issues. Email marketing was also expanded with targeted sequences and a reorder system to enhance customer retention. This comprehensive approach focused on driving quality traffic, improving site functionality, and boosting customer communication for higher conversions and long-term growth.
Results
As you can see, firing from all angles with our marketing efforts completely transformed the online pharmacy website. Now classed as one of the UK’s leading pharmacies, Online pharmacy are enjoying an incredibly healthy 105% increase in revenue and 14% increase in mobile conversion rate.
Ongoing creative content strategies have boosted a 62% increase in organic users, and clever email marketing has resulted in a 109% increase in email revenue. And, the ads account that was struggling to make money now sits at a 3.88 increase in ROAS. Marketing truly is the perfect medicine.
increase in online revenue
increase in return on ad spend
increase in keywords ranking
increase in organic users
increase in conversion rate
increase in email revenue
“The results have been excellent, as can be seen by huge improvements in ROI for PPC. Organic results are also improving thanks to insightful and commercially viable suggestions to improve the quality of track. I’ve been most impressed by the entrepreneurial mindset of the team, which has been noticeable in suggestions for improvements to specific areas of the site, user flow and elements of performance marketing.”
Harman Bharma
Head of Ecommerce
