Creating a clear-cut SEO strategy that reflects success

About

Simply Plastics are the UK’s leading supplier of cut to size plastic. With over 30 years of experience in the industry, they can cater to any plastic-related need, whether ordering by the hundreds or getting a one-off sheet. Simply Plastics approached Bulldog way back in 2015, with the main goal of boosting online revenue.

Challenges

When Simply Plastics first came to Bulldog, they were dealing with two incredibly tough online challenges. Firstly – their landscape was extremely competitive, making it tricky for the website to get found in the crowd. And, secondly, the Simply Plastics website was relatively new, meaning it didn’t have much authority.

With the main goals of driving traffic to the website and increasing online revenue, Simply Plastics needed a strategy that would cover both short-term and long-term visions.

➡️ Compete in a crowded, competitive online marketplace
➡️ Build authority for a relatively new website

Solution

To boost Simply Plastics’ online presence and drive traffic, we implemented a comprehensive strategy combining SEO, link building, and content marketing for both immediate and long-term results.

We began with thorough research, including a technical site audit, keyword analysis, content gap identification, and a backlink audit to shape our approach. Engaging content, such as a popular guide on cutting acrylic plastic, was created to address customer needs and attract traffic.

To build authority, we focused on link acquisition, using strong outreach connections to develop a competitive backlink profile and enhance Simply Plastics’ position in the market.

Results

There’s no denying that this was one mammoth of a challenge, but with expertise and knowledge on our side, the campaign was a huge success. The Simply Plastics website generated a 91% increase in organic traffic, which further helped to welcome an 81% increase in revenue. The website now stands tall above competitors, enjoying a 15% increase in page one keywords and a 29% increase in domain rating.

Bulldog turned Simply Plastics into an industry leader and go-to resource for plastics and plastic-based knowledge.