Pure Optical’s 526% increase in orders

Pure Optical is an Amazon FBA business specialising in eye health supplements. Their flagship product, Eyesight Plus, is formulated based on the AREDS2 study to help slow the progression of age-related macular degeneration (AMD).

Our approach

Setting our sights on success

Pure Optical faced a classic challenge: they’d built a solid Amazon presence but their website was stuck in the past, still focused on contact lenses when their real success was in supplements.

They needed to mark their territory in the competitive eye health space and establish themselves as the go-to brand for AMD solutions.

Our strategy was crystal clear:

1. Viral digital PR campaign generating buzz around their AMD expertise
2. Ongoing digital PR strategy to keep the momentum building
3. Complete website transformation
4. Ongoing link building to establish domain authority

The results

Crystal clear results

Our multi-pronged approach delivered results that were anything but a walk in the park – they were spectacular.