Visionary strategies to drive Amazon sales

About

Pure Optical is a dedicated Amazon FBA business that supports the older generation suffering from macular degeneration. Their flagship product, Eyesight Plus, is formulated based on the AREDS2 study to help slow the progression of age-related macular degeneration (AMD).

Challenges

With an increasing number of older adults turning to online solutions for health-related concerns, Pure Optical faced the dual challenge of establishing a strong market presence on Amazon and differentiating their products in a competitive niche dominated by established brands.

➡️ Establish market presence on Amazon in a competitive niche
➡️ Appeal to older adults seeking online health solutions

Solution

We boosted Eyesight Plus’s Amazon presence by conducting in-depth keyword research and launching targeted ad campaigns to lower CPA and improve ROAS. We optimized product listings with essential keywords, high-quality graphics, and engaging A+ content, enhancing organic visibility and sales. This solidified Eyesight Plus as a leader in Amazon’s eye health sector.

To further build credibility, we launched a Digital PR campaign showcasing the product as an affordable AMD solution. Through press releases targeting major and local publications, we successfully increased market presence and brand trust.

Results

The enhanced content and SEO efforts resulted in a 20% increase in organic sales, an 11% increase in organic subscribe-and-save customers, and a 57% increase in organic traffic. The refined ad strategies reduced CPA and improved overall sales by 29% with the same ad spend, alongside a 44% increase in ROAS.

The PR efforts not only boosted brand recognition but also led to a dramatic increase in orders by 526% and traffic by 961% over a seven-day period. Additionally, subscriber numbers grew by 14%, and Eyesight Plus achieved the status of Amazon’s Choice for AREDS2 Eye Supplement.