Boosting online vitality with backlink acquisition

About

Vitabiotics are pioneers in the multivitamin industry, offering reliable and targeted support for health. They have a huge range of vitamins and supplements designed to provide ongoing nutritional support.

When approaching Bulldog in late 2020, Vitabiotics were looking for assistance with link acquisition and content marketing. The main goal was to boost organic visibility across all product pages, alleviating the current pressure on branded terms.

Challenges

During the coronavirus lockdown, Vitabiotics found themselves in a very fortunate position. With the whole world looking for ways to improve their health, the brand had the opportunity to become a bigger authority in the nutraceutical industry.

However, with big competitors soon having the same realisation, Vitabiotics challenged Bulldog to boost organic visibility on all in-demand products.

➡️ Strengthen authority in a competitive health market
➡️ Outpace rivals capitalising on health trend surges
➡️ Competitiveness for high-demand nutraceutical products

Solution

In the highly regulated health industry, we focused on creating valuable, informative content that top health websites would want to feature. Our approach started with well-researched, high-quality content that met strict industry guidelines, including Google’s YMYL standards.

We explored the nutraceutical market and audience trends to craft articles designed to attract links. Working closely with Vitabiotics, we carefully added anchor texts to improve organic keyword rankings.

Using our experience and strong connections in the health industry, we pitched the content to trusted health websites. They were eager to publish it, perfectly supporting Vitabiotics’ goals.

Results

Through carefully curated content and highly authoritative placements, the Vitabiotics brand sprung to life. As expected, this SEO and content marketing strategy generated a 38% increase of keywords in the top three positions, contributing to a 72% increase in organic product page traffic. Vitabiotics’ products are now in the limelight more than ever before, ranking for generic terms rather than just the brand name.