39% more patients for the specialists at Urocare

Urocare, a specialist urology clinic, teamed up with Bulldog in late 2023 to improve their organic rankings to attract more patients.

Our approach

How we streamlined the path to more patients

1. Site-wide onsite optimisation
2. Link building
3. Informative blog content
4. Ongoing internal linking and content refreshing

Despite offering expert care, the clinic was missing out on patients searching for key urology treatments. They needed to show up for the searches that mattered.

In 2023, we kicked off a targeted link building campaign, securing placements on health-focused blogs and publications to build domain authority where it counts.

As traffic began to climb, we recommended adding a blog to support their treatment pages. Our goal: build trust, boost rankings, and deliver informative content patients were already searching for.

The results

Healthy growth across all organic channels

What followed was some of the biggest growth we’ve seen in a while. Starting in September 2024, we began publishing clear, search-led blog content answering common treatment questions, sharing practical guides, and supporting every stage of the patient journey.

This content isn’t just ranking for high-volume questions; it’s also strengthening key landing pages and showing up in Google’s AI Overviews.

Link building continued to strengthen the site’s authority, while our content drove steady organic growth, and in under a year, organic enquiries shot up by 39%. That number’s still climbing.