Boosting traffic for one of London's
most prestigious antique jewellery stores
Driving traffic and increasing Berganza's leads
Berganza
Berganza is an antique jewellery shop that sits in the heart of London. They pride themselves on grade-A customer service, are ambitious to reach new level of performance and are leading experts in their field. Their Hatton Garden store thrives on regular footfall and return custom, but they also want to utilise the power of digital marketing to gain far more traffic on and off-line.
To build an online presence that matches the brands stellar offline reputation
Berganza wanted Bulldog to increase their organic search rankings. This would in turn drive more traffic to the site and generate more sales on and offline. They weren't ranking anywhere near high enough for local search terms that were right within their Hatton Garden territory. Their lack of digital performance paved the way for direct competitors to race ahead online.
A content and link building strategy that would target local search traffic
The first thing we did is conduct an onsite audit to identify any errors that were holding back the performance of Berganza's website. We then started building a strategy to cover all the most relevant local keywords. These search terms would bring in viewers that were looking to buy, as well as drive much larger volumes of organic traffic to the brand's website.
- The Berganza website lacked relevant and optimised content
- The site’s backlink profile was nowhere near as effective as it could be
- Their online presence was well behind those of local rivals
- The site was not optimised to rank for the right keywords
