Cezanne is an innovative HR management software. The platform enables organisations to effectively manage all things HR as well as plan for the future. This simple and scalable human resources software has built a user base of large organisations that trust and favour the platform for its quality and usability.
Cezanne wanted Bulldog Digital Media to improve their online presence and drive new levels of valuable traffic to their website.
Increasing online presence is one thing, but making your brand stand-out in a highly saturated market is something else. Cezanne wasn't getting enough traffic to their site, they were being out-ranked by competitors, and we needed to do a lot of work to bring their pay-per-click campaigns up to the mark with maximum performance efficiency.
Our solution for Cezanne included a multi-channel strategy that included SEO, PPC and content marketing. We had to make sure that their organic rankings were on the rise, with the competitive companies around them we decided to create relevant and popular infographics to boost the number of links to their site. A keyword strategy was also thought-out to ensure we were improving all high-volume keywords. Our PPC experts analysed Cezanne’s PPC campaign, planned out a strategy that included split testing ad copy, trialling new keywords, cancelling out negative keywords and optimising long-tail keywords.