Express Pharmacy is a UK-based online pharmacy, offering a huge range of treatments for patients all over the country. Since starting in 2009, Express Pharmacy has grown into one of the UK’s leading online pharmacies, certified through an NHS license. Not only this, but they are an online pharmaceutical company like no other, as patients can meet the advisory team in person if they wish to seek further guidance.
Before approaching Bulldog, the Express Pharmacy website had the appearance of a successful e-commerce business. Just one quick look at the analytics showed high amounts of traffic, and the strong customer reviews further gave the impression that everything was heading in the right direction. Although this was the case to a certain extent, Express Pharmacy were facing a few challenges which needed rectifying as soon as possible. Express Pharmacy, however, had found themselves in the rut of getting very little return on their ever-increasing ad spends. Action was needed.
As Express Pharmacy had the goal of increasing sales through both paid search and organic search, a solid strategy was needed to cover all bases. Although increasing traffic was essential, the main focus was all about improving on the quality of customer so that sales were made and revenue was increased. This meant that all of Bulldog’s efforts would loop back round to one incredibly important factor of e-commerce: conversion rate optimisation.