Securing a 337% increase in online revenue for the UK's Leading Key Cutters

key results

Increased traffic, conversions and footfall

about

Fast Keys

Fast Keys

Fast Keys is one of the largest key cutting stores in the country. They wanted to build their online presence and increase sales. To do this, they needed a dramatic increase in local traffic to their site, which would in turn lead to a larger amount of customers entering their front doors. In Bulldog, they found a digital marketing agency that would provide a comprehensive digital marketing strategy that would specifically target volumes of traffic for their essential ‘car keys’ and ‘key cutting’ pages.

The challenge

Getting found in a competitive online world

We’re now in a modern world which heavily relies on e-commerce, meaning if Fast Keys wanted to remain one of the leading key specialists, they needed to get online. Quickly. Although they already had a website with a few products listed, Fast Keys were seeing minimal traction. They were worried that they’d be left in the dark in this ever-evolving technological world.

the solution

Finding the key to marketing success

It was clear that Fast Keys already had a well-established business foundation. Bulldog knew that with the right tactics, they’d continue to be the leading specialists in all-things-keys.

Ideally, Bulldog’s campaign needed to drive targeted traffic to Fast Keys’ all-important ‘car keys’ and ‘key cutting’ pages. These were the pages which would be the most valuable to paying customers, so it was vital that those searching for a good deal were heading in the right direction.

Here are some of the issues we encountered:
  • The site’s content was well below par and was in need of a complete revamp
  • The site’s backlink profile was weak and needed to be built up
  • The brands online presence was severely lacking
Their website was not ranking for many of the most important keywords, so this is a problem we set out to correct right away.
To address these challenges, the team from Bulldog took the following actions:
Paid ads and social retargeting provided incredible boosts in relevant traffic, while also building the brand's reputation as the most favourable local key cutting service.
We created a series of catchy and informative infographics to gain outreach and a means to build valuable links.
We also created a PPC campaign that was specially designed to effectively target customers ready to act and divert them to the Fast Keys ‘car keys’ and ‘key cutting’ pages. To handle this influx of potential customers, we also optimised these pages to improve their ability to convert visitors into buyers.
We identified that local listings would be a huge asset for Fast Keys to take advantage of. These ads would be shown to people looking for key cutting services in the local area right now.
the result

Fast Keys saw an improvement in online revenue, organic traffic and conversion rates

Fast Keys campaign was, and continues to be, a huge success. From what began as a business in a garden shed has now grown into a huge online store, responsible for a 337% increase in online revenue; smashing one of the main goals of the project.
“Bulldog are a young, dynamic and vibrant agency that have increased sales through an SEO and PPC campaign with a huge Return on Investment.”
Marc
Business Development Manager
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