Securing a 337% increase in online revenue for the UK's Leading Key Cutters
Increased traffic, conversions and footfall
Fast Keys
Fast Keys is one of the largest key cutting stores in the country. They wanted to build their online presence and increase sales. To do this, they needed a dramatic increase in local traffic to their site, which would in turn lead to a larger amount of customers entering their front doors. In Bulldog, they found a digital marketing agency that would provide a comprehensive digital marketing strategy that would specifically target volumes of traffic for their essential ‘car keys’ and ‘key cutting’ pages.
Getting found in a competitive online world
We’re now in a modern world which heavily relies on e-commerce, meaning if Fast Keys wanted to remain one of the leading key specialists, they needed to get online. Quickly. Although they already had a website with a few products listed, Fast Keys were seeing minimal traction. They were worried that they’d be left in the dark in this ever-evolving technological world.
Finding the key to marketing success
It was clear that Fast Keys already had a well-established business foundation. Bulldog knew that with the right tactics, they’d continue to be the leading specialists in all-things-keys.
Ideally, Bulldog’s campaign needed to drive targeted traffic to Fast Keys’ all-important ‘car keys’ and ‘key cutting’ pages. These were the pages which would be the most valuable to paying customers, so it was vital that those searching for a good deal were heading in the right direction.
- The site’s content was well below par and was in need of a complete revamp
- The site’s backlink profile was weak and needed to be built up
- The brands online presence was severely lacking
Fast Keys saw an improvement in online revenue, organic traffic and conversion rates
