Unlocking a 255% rise in ranking keywords for Fast Keys

While “getting found online” can be a somewhat broad goal, we knew exactly what approach was needed for Fast Keys. We conjured a strategy that tackled both paid and organic search standpoints, providing much needed short and long-term success.

1 Unlocking paid search potential

To kickstart the campaign, we utilised paid ads and social retargeting to provide quick boosts in relevant traffic. Firing from all corners with Google Shopping, Google Adwords and Facebook Ads helped to build the brand’s reputation as the most favourable key cutting service. This instant success allowed for organic work to roll out behind the scenes.

2 Confirming that content is key

With help from the paid search campaign, we could instantly see what search terms drove traffic and converted well. This set the foundation for SEO work moving forward.

Our technical and content gurus got to work on ensuring the website was fully optimised. A lot of our focus was on category pages and the blog, as the existing content was very thin. With high opportunity keywords at our disposal, we created well-optimised content that would be valuable to both the reader and search engines. This content allowed for more internal linking opportunities, building organic presence as promised.

The above content strategy unveiled a plethora of long-term keywords, helping us to understand what information users were looking for. This further assisted with the blogging strategy and also provided a solid foundation for link acquisition - in order to boost domain authority.

3 Cutting out conversion blockers

Another key area that Fast Keys needed to improve was the design of their website. Compared to competitors, it was very outdated and lacked important ecommerce features. We worked alongside Fast Keys and their developers to ensure a smooth user experience was at the forefront of the new design.