Homecare Preferred provide people with supported-living services, allowing them to stay in their homes while receiving the level of care they require. They needed a rejuvenated online presence and a major increase to page rankings. Bulldog still work with Homecare Preferred, as we continue to push their rankings and drive more potential clients to their home-care services.
Homecare was really behind and losing its battle against competitors to maintain an effective online presence. They needed better keyword rankings, to drive much higher levels of traffic to their site and new content to better convert these leads into customers. Having a fairly specific target audience, Homecare needed a thorough targeted keywords strategy to bolster their SEO and PPC campaigns for much more efficient performance.
We came up with a multi-channel solution that would cover all of Homecare’s challenges. This included a PPC campaign alongside landing page creation that would drive relevant traffic, increase conversion rates and altogether boost the number of leads homecare were receiving. Keyword research into their industry was also planned out so we could target keywords - once these keywords were targeted our outreach team worked with our content team to build a solid infographic and link building campaign to boost these chosen keywords.