LeoVegas - Bulldog

Link Building and Content Creation for the
world-leaders in mobile gaming


Leo Vegas


LeoVegas is a mobile gaming company which provides a huge variety of online casino and sport betting services. Since its launch in 2012, LeoVegas has continuously been evolving in terms of portable entertainment, winning multiple awards along the way. This includes the awards for ‘Mobile Casino Product of the Year’, ‘Online Casino Operator of the Year’ and ‘Best Innovation in Mobile and Tablet’; to name a few!

the challenge

Building a strong link portfolio for the UK site

When LeoVegas approached Bulldog, they were on the hunt for an agency who could build strong links to their UK website in order to gain more authority and secure ranking positions. As well as this, they also wanted a creative agency that would create regular pieces of informative content to add even more value to the campaign. The rest is history; Bulldog and LeoVegas are now in a long-term partnership, focusing on both high-quality link building and content marketing.

the solution

High-quality links for high-quality gaming

Due to Bulldog having such a strong relationship with lots of different publications (who are prepped and ready to show off valuable pieces of content relating to gambling), the Leo Vegas campaign was guaranteed to be a success.

Bulldog’s outreach team took all goals into account and got to work on promoting the UK version of the site. When it came to targeting sites for links, the main focus surrounded those in the gaming, sports, gambling and lifestyle sectors.

To leverage LeoVegas’ brand with Webmasters and gain a link placement, lots of written content was created to support the infographics made by the design team.

To build strong links, the team took the following actions:
Keyword research helped to shape the whole campaign, as it gave our outreach team a clear indication as to what what effective 'anchor text' could be used for links.
The design team began creating various different types of creative content, with the main goal being to inform readers about gambling and its effects.
With an army of irresistible content, the outreach team used their strong relationships with bloggers and journalists to get it out in the world.
As well as creating and promoting content, the SEO team performed a broken backlink analysis to ensure that all existing links were up and running.
“Bulldog Digital Media was an easy choice for us to make and one we have not regretted! With their fantastic and creative infographics that showcased their skill and workmanship and a vast amount of outreach possibilities”
Elsebeth Hansen
Organic Acquisition Manager
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