Simply fantastic! 91% increase in traffic for Simply Plastics
Simply fantastic! 91% increase in traffic for Simply Plastics
The cut to size acrylic wizards
Simply Plastics are the UK’s leading supplier of cut to size plastic. With over 30 years of experience in the industry, they can cater to any plastic-related need, whether ordering by the hundreds or getting a one-off sheet. Simply Plastics approached Bulldog way back in 2015, with the main goal of boosting online revenue.
Industry
Plastic Materials & SuppliesServices
SEO / ContentGetting a new website found in the crowd
When Simply Plastics first came to Bulldog, they were dealing with two incredibly tough online challenges. Firstly - their landscape was extremely competitive, making it tricky for the website to get found in the crowd. And, secondly, the Simply Plastics website was relatively new, meaning it didn’t have much authority.
With the main goals of driving traffic to the website and increasing online revenue, Simply Plastics needed a strategy that would cover both short-term and long-term visions.
Creating a long-lasting organic strategy
In order to increase website authority and drive traffic from the get-go, it was clear that Simply Plastics needed an infallible strategy involving SEO, link acquisition and content marketing. When performed correctly, all three of these channels work in sync, providing both short-term and long-term results.
1 Fuelled by organic research
When working in a competitive niche, following SEO best practices and hoping for the best simply won’t do. You need a thorough understanding of the market right from the get-go, ensuring that everything you do is with the customer in mind.
To set the right foundations for the campaign and leave no stone unturned, we undertook the following research:
- Technical Audit to uncover underlying issues that were holding the site back
- Keyword Bank to find and track keywords that fuel content and link efforts
- Content Gap Analysis to identify strong opportunities within current content
- Backlink Audit to create link building benchmarks and compare with competitors
2 Content that engages and converts
With some standout insights from the content gap analysis and keyword bank, our creative brains started buzzing. A lot of people had questions and interests regarding the products that Simply Plastics offer - what better way to answer these questions than with carefully curated content?
Our content team created a number of content pieces, all backed by data and written with the reader in mind. This included a guide to cutting acrylic plastic, which continues to generate a lot of traction.
3 Link acquisition for much-needed authority
For Simply Plastics, authority was a big issue. Our backlink audit confirmed that their direct competitors had strong backlink profiles, making it all the more evident that we had a big task on our hands.
By reaching out to our strong outreach connections and competing with quality content, we successfully got the website up to the same level as the big players.
Simply amazing boosts in traffic and revenue
There’s no denying that this was one mammoth of a challenge, but with expertise and knowledge on our side, the campaign was a huge success. The Simply Plastics website generated a 91% increase in organic traffic, which further helped to welcome an 81% increase in revenue. The website now stands tall above competitors, enjoying a 15% increase in page one keywords and a 29% increase in domain rating.
Bulldog turned Simply Plastics into an industry leader and go-to resource for plastics and plastic-based knowledge.