Simply fantastic! 91% increase in traffic for Simply Plastics

In order to increase website authority and drive traffic from the get-go, it was clear that Simply Plastics needed an infallible strategy involving SEO, link acquisition and content marketing. When performed correctly, all three of these channels work in sync, providing both short-term and long-term results.

1 Fuelled by organic research

When working in a competitive niche, following SEO best practices and hoping for the best simply won’t do. You need a thorough understanding of the market right from the get-go, ensuring that everything you do is with the customer in mind.

To set the right foundations for the campaign and leave no stone unturned, we undertook the following research:

- Technical Audit to uncover underlying issues that were holding the site back
- Keyword Bank to find and track keywords that fuel content and link efforts
- Content Gap Analysis to identify strong opportunities within current content
- Backlink Audit to create link building benchmarks and compare with competitors

2 Content that engages and converts

With some standout insights from the content gap analysis and keyword bank, our creative brains started buzzing. A lot of people had questions and interests regarding the products that Simply Plastics offer - what better way to answer these questions than with carefully curated content?

Our content team created a number of content pieces, all backed by data and written with the reader in mind. This included a guide to cutting acrylic plastic, which continues to generate a lot of traction.

3 Link acquisition for much-needed authority

For Simply Plastics, authority was a big issue. Our backlink audit confirmed that their direct competitors had strong backlink profiles, making it all the more evident that we had a big task on our hands.

By reaching out to our strong outreach connections and competing with quality content, we successfully got the website up to the same level as the big players.