Simply great results
Simply Plastics
Simply Plastics are a leading plastic supplier and fabricator, with over 30 years experience in the industry. From made-to-measure plastic sheets to acrylic rods and tubes; they will cater to near-enough any plastic-related need! Simply Plastics first approached Bulldog in 2015, with the main goal of growing online revenue.
Entering a competitive landscape with a new website
When approaching Bulldog back in 2015, Simply Plastics were facing two incredibly tough online challenges. Firstly - their landscape was extremely competitive, meaning it was tough for the website to get found in the crowd. And, secondly, the Simply Plastics website was relatively new, meaning it didn’t have much authority.
With the main goals of driving traffic to the website and increasing online revenue, Simply Plastics needed a strategy which would cover both short-term and long-term visions.
Synching 3 marketing channels for short and long term success
In order to drive traffic, conversions and revenue right from the get-go, Bulldog decided that Simply Plastics would benefit from a strategy involving SEO, PPC and Content Marketing. All three of these channels needed to work in sync, to provide both short-term and long-term results.
- Industry leaders were shadowing the Simply Plastics website
- There was a real lack of content on the homepage and product pages
- As well as low traffic, they were suffering from low conversion rates and revenue
