U+I dedicate their work to regenerating and developing properties to improve communities in and around London, the South-East, Manchester and Dublin. It all began in 2015 when two companies merged together: Development Securities PLC and Cathedral Group. Now, U+I have established their well-known regeneration and property developing company that communities can rely on.
U and I PLC approached Bulldog with the challenge of increasing their brand awareness on search engines. U and I were one of the quickest growing property developers in the UK and needed to increase their online presence to match the growth they saw in their own industry. Due to the increasing amount of branded search terms for their name, they needed to rank for all branded search terms to ensure they kept their reputation intact.
The solution for U and I included a keyword and link building strategy. We strategised a plan that included all branded keywords, long-tail and broad. A link building and digital PR campaign were also planned out ready to start getting the U and I brand out there. Not only was a link building strategy formed, but we also completed onsite changes to titles, headings and interlinking to ensure the brand was being picked up for all keywords.