City Chiropody - Bulldog Digital Media

020 3151 4750

01702 315377

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With 5 practices, City Chiropody are London’s leading chiropodist practice. Run by Andrew Gladstone D.pod.M and his team of professionals, City Chiropody specialise in treatments of foot conditions and biomechanical dysfunctions. They first approached Bulldog in March 2016 with the main objective to increase their rankings in several locations for their practices. Their aim was to become one of London’s leading chiropractics and to do this, they needed a stronger online presence to compete with others in their market.

Campaign Goals

  • Improve online visibilty
  • Increase traffic
  • Increase brand awareness

Our Strategy

Initially, City Chiropody underwent an in-depth backlink audit to identify several bad backlinks they had accumulated over the years. After a disavow file had been submitted, the next task was to analyse the sites current onsite SEO, implement changes. These changes included adding relevant content for Google to crawl. Lastly, Bulldog worked with City Chiropody to devise the perfect offsite SEO strategy. This involved digital PR to high authority blogs including relevant keywords.

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City Chiropody have witnessed phenomenal results so far, exceeding all objectives by increasing their online presence to beat their main competitors. Their main keyword ‘chiropodist’ reached first page in the first 6 months of the campaign, bringing in 66% of their organic traffic and increasing the traffic by 74%. City Chiropody also saw an increase of 323 positions for a number of various keywords.


increase in traffic


increase in rankings


increase in positions

First page

for chiropodist


“Bulldog have been absolutely amazing for us, not only have they massively increased our online visibility, but they
have helped ranked us first page for chiropodist. I could not be happier with them and would recommend Bulldog to anyone.”

Andrew Gladstone
Founder of City Chiropody

Bulldog SEO & Digital Marketing Agency in London