Unlocking a 255% rise in ranking keywords for Fast Keys
Unlocking a 255% rise in ranking keywords for Fast Keys
Key cutting experts
Fast Keys are the go-to company for key cutting, car key replacement and locksmith services. After spending many years relying on in-store purchases, they decided to make themselves known in the online world. However, with strong competitors leading the way, Fast Keys found their online presence at a standstill. Without knowing exactly what marketing magic was needed, they approached Bulldog with the goal of boosting their online presence and revenue.
Industry
LocksmithServices
SEO / Content / PPCKeeping up with the online world
Fast Keys have long been the leading key specialists, but with the modern world relying more and more on ecommerce, this title was at stake. If Fast Keys wished to remain as the go-to providers for key and lock services, they had to build up an online presence - quickly.
Although the website already had a few products listed, Fast Keys were experiencing minimal traction. They were growing more concerned about being left in the dark in an ever-evolving technological world.
Luckily, they approached Bulldog at the tight time. We knew exactly what tactics would be needed to keep their services in the leading ranks.
Providing the key to success
While “getting found online” can be a somewhat broad goal, we knew exactly what approach was needed for Fast Keys. We conjured a strategy that tackled both paid and organic search standpoints, providing much needed short and long-term success.
1 Unlocking paid search potential
To kickstart the campaign, we utilised paid ads and social retargeting to provide quick boosts in relevant traffic. Firing from all corners with Google Shopping, Google Adwords and Facebook Ads helped to build the brand’s reputation as the most favourable key cutting service. This instant success allowed for organic work to roll out behind the scenes.
2 Confirming that content is key
With help from the paid search campaign, we could instantly see what search terms drove traffic and converted well. This set the foundation for SEO work moving forward.
Our technical and content gurus got to work on ensuring the website was fully optimised. A lot of our focus was on category pages and the blog, as the existing content was very thin. With high opportunity keywords at our disposal, we created well-optimised content that would be valuable to both the reader and search engines. This content allowed for more internal linking opportunities, building organic presence as promised.
The above content strategy unveiled a plethora of long-term keywords, helping us to understand what information users were looking for. This further assisted with the blogging strategy and also provided a solid foundation for link acquisition - in order to boost domain authority.
3 Cutting out conversion blockers
Another key area that Fast Keys needed to improve was the design of their website. Compared to competitors, it was very outdated and lacked important ecommerce features. We worked alongside Fast Keys and their developers to ensure a smooth user experience was at the forefront of the new design.
Achieving both online and offline dominance
We had a big challenge on our hands when Fast Keys first approached us. However, with a little bit of help from industry analysis and a surefire strategy, the website continues to grow from strength to strength.
Fast Keys experienced a 255% increase in ranking keywords, contributing to a 97% increase in overall traffic. The website is now incredibly easy to find online, ranking for high-volume search terms backed with buyer intent. It’s safe to say that Fast Keys no longer fear being left in the shadows.
"Bulldog are a young, dynamic and vibrant agency that has helped us meet our goals and increase sales through SEO and PPC. They improved our pay per click campaign massively; we see a regular huge return on investment and our car keys and trade counters have seen an all-time high - I couldn’t be happier.
They also massively improved our ranking results for major keywords which our competitors were originally ranking higher for. I feel a lot more confident about working with a company that is really passionate about what they do. They make it easy for me to understand, and the results speak for themselves."