U and I PLC - Bulldog Digital Media

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A merge between Development Securities PLC and Cathedral Group, two of the UK’s leading property companies, gave birth to U + I PLC, a London based regeneration company, transforming undervalued parts of towns and cities into thriving establishments. U + I PLC first approached Bulldog in November 2015 through a recommendation for SEO and digital marketing to expand their brand awareness.

Campaign Goals

  • Increase search visibility
  • Increase branded keyword searches
  • Establish an online presence
  • Increase organic traffic

Our Strategy

Upon the handover for U+I Group, their initial objective was to be higher in Google’s search results because their brand wasn’t ranking. In order to achieve the brands ultimate goal of improving their search engine rankings we conducted an SEO audit to identify any critical issues.

The main issues were branded onsite elements such as Title, Meta and H1. After implementing these, U + I PLC witnessed traction within the first month. We also built higher authority branded links to U + I’s home page by using outreach to help to get content placed on higher profile websites.

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From November 2015 U + I PLC have seen an overall increase of 459 positions from the 9th page to the 1st positions for of their branded keywords with an overall monthly search volume of 18,160. With the influence of Bulldog Digital Media, U + I PLC have witnessed a 668% increase in unique visitors. U+I have also seen a 60% increase in organic traffic. U+I have seen a huge increase in the new branded keywords which has helped improve their brand image. Their social media also has seen rapid improvement with their twitter followers increasing month on month, now with over 4,800 relevant followers.


positions increased


increase in unique visitors


of traffic is organic


increase in twitter followers

Bulldog SEO & Digital Marketing Agency in London