Whether you’re launching a new product, scaling your online presence, or building long-term authority, combining content and PR is the smartest way to grow.
As a content marketing and PR agency, we bring together the power of storytelling, SEO, and media coverage to deliver campaigns that build brand awareness, earn backlinks, and drive real engagement.
We help brands move beyond isolated content or one-off PR hits – and create strategies that support both visibility and value.
What is content marketing and PR?
Content marketing and digital PR is a unified approach that blends high-quality content creation with strategic media outreach.
Instead of treating content and PR as separate services, we integrate them – so your blog posts, digital assets, data stories and thought leadership all contribute to brand authority and search performance.
Public relations content marketing isn’t about simply “writing blogs” or “getting mentions” – it’s about building relevance, credibility, and relationships through a carefully crafted PR content strategy. We help you:
➡️ Produce content that engages and ranks
➡️ Earn coverage in trusted publications
➡️ Generate backlinks that support SEO
➡️ Share stories that build your brand’s reputation
➡️ Build long-term authority in your niche
Our content and PR services
As a specialist content marketing and PR agency, we offer joined-up campaigns that deliver results across channels – from your website to the media.
Strategy and planning
Before anything is created or pitched, we define a clear strategy based on your goals.
- Content and PR audit
- Competitor and keyword research
- Storyboarding and content calendar planning
- Campaign concept development
- Channel-specific messaging strategy
Content creation and copywriting
We create high-quality, audience-focused content that performs in both organic search and earned media.
- Blog posts, guides and resource content
- SEO landing pages and evergreen content
- Thought leadership articles and opinion pieces
- Whitepapers, reports and gated content
- Press releases and editorial-ready assets
Our writers understand tone, intent and conversion – blending creative flair with technical optimisation.
Digital PR and media outreach
We amplify your content and ideas through tailored PR campaigns that land backlinks and media coverage.
- Press release creation and campaign pitching
- Data-led and reactive PR campaigns
- Journalist outreach to national, trade and niche publications
- Link acquisition through editorial features
- Story placement with SEO and relevance in mind
We use the content you already have – or create new assets – and pitch them to media outlets that boost your visibility and search value.
Integrated campaigns
We combine content, SEO and PR to create campaigns that build authority across multiple channels.
- Data storytelling and interactive content
- Multi-format campaigns (written, visual, interactive)
- Link building campaigns that drive traffic and rankings
- Collaborations between SEO and PR for maximum impact
- Performance tracking across all touchpoints
Reporting and performance tracking
We provide detailed insights so you can track how your content and PR are performing.
- Content performance reports (engagement, rankings, conversions)
- Media coverage logs with traffic and domain authority stats
- Backlink tracking and anchor analysis
- Keyword movement and organic growth reports
- Ongoing optimisation recommendations
Pay-per-placement
£450 per placement
Only pay when live
£100 per brand mention
DR 50+ publication backlink
Dial your budget up and down
Press releases & comments
Zero upfront & hidden fees
3 month PR & link package
£2,600 per month
Save £300/month
10x DR 30-70 backlinks
2x DR 50+ PR placements
Content & reporting included
Backlink strategy support
Live within each month
Why choose us as your content marketing and PR agency?
🧠 Joined-up thinking: We don’t silo content and PR – we build strategies where each one amplifies the other. That means better rankings and better recognition.
📈 SEO and media expertise: We combine technical SEO knowledge with strong media relationships – ensuring your content ranks and earns high-authority links.
✍️ Quality-first approach: We only produce content that’s engaging, accurate, and audience-driven. No fluff, no filler – just content that delivers value.
🔗 Backlink-driven content: Our PR content strategy includes link acquisition as a core goal – helping you improve domain authority while building your brand.
🤝 Transparent and collaborative: You’ll always know what’s happening – with clear timelines, regular check-ins and measurable results.
Ready to unify your content and PR strategy?
You don’t have to choose between ranking content and strong media presence – you can have both.
Our content marketing and PR agency will help you craft a strategy that gets your brand seen, heard and trusted – across search engines, social feeds, and the headlines that matter.
Start featuring in dream publications 🚀
Risk-free digital PR
£450/link when live
DR 50+ links
Frequently asked questions
What’s the difference between content marketing and public relations?
Content marketing focuses on creating valuable content for your own channels (like your website and blog), while PR focuses on earned coverage in third-party media. When combined, they help you build both visibility and authority.
Do I need to have content already to start a PR campaign?
Not necessarily – we can help you create media-friendly content from scratch as part of your PR content strategy. If you already have assets, we’ll audit and optimise them for outreach.
What kind of content gets media coverage?
Journalists typically look for data-driven stories, expert insights, and timely commentary. We help you shape your content so it’s newsworthy and relevant to their audience.
Will content marketing also help with SEO?
Absolutely. We create content designed to rank, earn links, and generate organic traffic over time – combining SEO best practices with great storytelling.