It’s how you do it, not how much money you throw at it. Pay-per-placement pricing means zero upfront fees & zero risk.
Get featured here, there, pretty much anywhere. Here are some of the 300+ publications we landed in 2024.
Here’s why clients stay loyal to Bulldog.
Pay-per-placement pricing means zero upfront fees. Set your budget and only pay when placements go live.
Start small, go large, or sit somewhere in the middle. If you need to change your budget, just let us know.
Digital PR from a dedicated team – whether you need hand-holding or just want us to get on with it.
We keep things easy – and speedy. No fluff and faff compared to big agencies with painfully slow processes.
You set the monthly budget, we strut our PR stuff. This’ll determine how many placements you get each month.
Tell us about your dream publications or let us dream up a hitlist for you.
Our whole team meets monthly to cover PR story ideas, whilst listening to Bob Marley, also known as jamming sessions.
From creating press releases to monitoring expert comments, we put care and craft into your content. All of which, you’re welcome to approve.
Life’s too short to be chasing your tail by targeting the wrong people. With your goals, media list, and press release in hand, we reach out to relevant journos and bloggers.
We’ll guard your territory and monitor for any brand mentions. Coverage will be reported back to you.
Placement goes live. Clients pay. Results roll in. Clients stay. It might take a few weeks to bear the fruit, but when it does, you’ll like those apples!
We monitor expert comment requests, create compelling press releases and build relationships with journalists to get features like this…
Whether it’s the big names in lifestyle publications or a more niche breed, we go fetch. Here’s some of those big names we capture placements on.
Zero red tape. Get the job done from day one.
Based on clients who joined Bulldog since 2023 and stayed 6+ months. Updated biannually.
“Always delivering on time and above expectation. They never overcomplicate anything and generate results.”
Richard Hope
Managing Director @ iHeat
“Bulldog deliver on their promises, getting coverage previously thought out of reach. Working with them has been a pleasure.”
Dan Collacott
Acquisition Manager @ Cliphair
Looking for an agency that ticks all the right boxes?
Bulldog
Other agencies
Zero upfront costs
Pay-per-placement pricing means zero upfront fees. Set your budget and only pay when placements go live.
Only pay for live placements
You pay for placements that go live at the end of each month, all within the budget you set.
Ability to change budget
Start small, go large, or sit somewhere in the middle. Need to change your budget or targets? Just let us know.
Unlimited press releases
We create press releases, jump on reactive news and respond to expert comments to hit your monthly budget.
Price per placement
£450, every time
Unknown
Bulldog
Hiring in-house
Digital PR manager cost
The average salary for a digital PR manager in the UK is £40,000.
Included
£4,000
Software & content cost
Journalist databases, outreach tools, tracking software and the creation of digital PR content requires a monthly cost.
Included
£2,000
Risk-free digital PR placements
No hidden fees or upfront costs, we only charge you when a placement is live.
Staff training & HR
We invest heavily in mastering new PR techniques, creating relationships with journalists and attending industry events.
Total cost
£450 per placement
£6,000+ a month
Pound for pound, quality beats quantity. We’re happy for your digital PR to dial up or down as your needs dictate and budget allows.
Set your monthly budget
We make content that slaps
You get publication coverage
Pay-per-placement
£450
per placement
Backlink & PR package
£2,300
per month
Answers to everything, from digital PR no-brainers to not-so-obvious questions.
Not covered here? Get in touch
Pay-per-placement digital PR means you only pay for the placements that go live. You’re not charged for outreach or content creation – just the results, for £450 per publication placement above 50 DR.
We work on a monthly basis and charge at the end of each month. For example, if you have a budget of £1800 (4 PR placements) a month and we land two placements, we’ll only charge £900.
Yes, we charge for nofollow backlinks. Our set pricing is £450 a backlink, whether it’s do-follow or no-follow.
If we secure more placements than your budget allows, we’ll notify you in advance, and you can choose whether to approve the additional placements and pay this month or roll them over into the next month’s budget. We’re always transparent and work to your agreed-upon goals.
Viral campaigns are defined as campaigns that gain 10+ placements. If a campaign exceeds the monthly budget, the extra placements count towards future months (up to a two-month limit). You can then choose to allocate more budget or continue with the regular budget after the two-month period.
If a backlink is removed within the first 6 months of going live, we’ll offer a refund or credit towards future placements. After this period, we consider the placement stable and will not provide refunds or credits unless otherwise agreed upon.
We can’t guarantee placements, as the power is ultimately in the journalists’ hands. However, we’ll do all we can to get your name in the right places at the right time by answering journo requests and creating must-see press releases.
We have a strong track record of securing high-quality backlink placements, and we only target reputable journalists who align with your brand and goals.
Four brains are better than one – benefit from having a specialist in every area.
Chat with Lee & Georgia
Bulldog’s Head of Client Services & Digital PR Manager
Book a time, and we’ll send a video meeting link.
No sales pitch; let’s chat about where you’re at.
Explore how our services can support your goals.
If we’re a good fit, we’ll get started!
All-you-can-eat guides and bite-sized tips for digital PR success.
What we do
Handy links
29 Queen Elizabeth St, London SE1 2LP
