Whether you’re an in-house marketing team needing strategic direction, or an agency looking to strengthen your offering, working with an experienced PR consultant gives you the flexibility, insight and execution you need to run successful campaigns.
What does a digital PR consultant do?
A digital PR consultant helps businesses generate high-quality online coverage by creating newsworthy campaigns, developing effective outreach strategies, and securing links from reputable publications.
Unlike a traditional public relations consultant who focuses purely on awareness or brand perception, a digital PR expert understands the technical side too – ensuring every campaign supports SEO performance, earns search-valuable backlinks, and aligns with your content strategy.
We combine creativity with strategy to build campaigns that not only get noticed, but also deliver long-term impact in search rankings and customer trust.
Our digital PR consulting services
As a seasoned PR consultant, we offer tailored, results-driven support for brands and agencies of all sizes – from strategy to delivery.
PR campaign strategy
Every successful campaign starts with a smart idea and a clear purpose. We help you:
- Identify newsworthy angles tied to your product, audience or mission
- Research your niche and analyse competitor coverage
- Create data-led, insight-driven campaign concepts
- Develop timelines, asset lists, and internal alignment plans
This foundation ensures your campaign lands with maximum relevance and reach.
Media list building and outreach planning
Getting coverage starts with knowing where to pitch. As your digital PR consultant, we help you:
- Build tailored media lists by sector, region, and topic
- Prioritise outlets based on authority, audience fit and link potential
- Create personalised outreach plans for journalists, editors and bloggers
- Craft concise, effective pitch emails that secure interest
We focus on quality over quantity – building meaningful media relationships that convert into coverage.
Content creation and press materials
As part of our role as a public relations consultant, we support you with the assets needed to launch your campaign.
- Press release drafting with SEO and editorial impact
- Media kit creation including imagery, quotes, data and brand assets
- Thought leadership articles or guest content placements
- Survey development or data sourcing for reactive PR stories
We help shape content that both media and audiences will want to engage with.
Digital PR training and in-house support
Want to build your own internal PR capability? We offer digital PR consultancy to help upskill your team.
- One-to-one or group workshops on ideation, pitching and reporting
- Real-time campaign feedback and refinement
- Review of your current PR processes and performance
- Ongoing support for retained teams or project-based needs
Our goal is to make your team more confident and capable in delivering digital PR that performs.
Link building and SEO integration
A good digital PR strategy does more than drive clicks – it supports your SEO and long-term rankings.
- Campaigns designed to earn do-follow backlinks from high-authority sources
- Link analysis and gap reviews against competitors
- Collaboration with SEO teams to align PR and content goals
- Reporting on backlink quality, referral traffic, and domain growth
Pay-per-placement
£450 per placement
3 month PR & link package
£2,600 per month
Why work with a digital PR consultant?
🧠 Strategic thinking: We bring clarity to your campaigns, ensuring ideas are aligned with both media trends and business objectives.
🗞 Media insight: With experience across national press, niche blogs and industry publications, we know what makes a journalist open — and publish — your pitch.
📈 Results-focused: We care about tangible outcomes: links earned, traffic driven, rankings improved, and brand trust increased.
🤝 Flexible collaboration: Whether you need ad-hoc support, campaign planning, or ongoing consultancy, we fit into your workflow and scale with your needs.
💬 Transparent communication: We act as your go-to public relations consultant, offering honest feedback, collaborative planning, and clear reporting — without jargon.
Ready to work with a results-driven PR consultant?
Whether you’re launching your first campaign or levelling up your digital PR strategy, we’re here to help.
As an experienced digital pr consultant, we’ll bring the ideas, structure and expertise needed to deliver lasting results – through high-quality media coverage, powerful backlinks, and strategic storytelling.
Start featuring in dream publications 🚀
