With more competitors than ever before, relying solely on paid ads or product SEO simply isn’t enough. You need stories that spark interest, backlinks that boost rankings, and media exposure that builds authority. That’s where we come in.
As a specialist ecommerce PR agency, we help online retailers build buzz, land press coverage, and grow their backlink profile with digital PR that’s creative, strategic and measurable.
Why ecommerce brands need digital PR
Digital PR for ecommerce goes beyond product listings and seasonal promotions. It connects your brand to the media, earns links that support your SEO efforts, and helps you win trust in a competitive market.
Done well, ecommerce PR can boost your organic rankings, drive qualified traffic, and turn your products into stories people actually care about.
Here’s how our ecommerce PR services can help you:
- Land features in national press, industry media and blogs
- Earn do-follow backlinks from high-authority domains
- Improve your domain rating and organic visibility
- Generate buzz around product launches and seasonal moments
- Position your brand as a leader within your niche
From homepage to product page, digital PR helps connect the dots between brand storytelling and ecommerce performance.
Our ecommerce PR services
We offer a fully managed ecommerce digital PR service designed to support SEO, content marketing, and brand awareness. Every campaign is tailored to your niche, goals and audience.
Pay-per-placement
£450 per placement
3 month PR & link package
£2,600 per month
PR strategy and campaign planning
Before any press release is written or pitch sent, we get to know your brand inside out.
- In-depth discovery and goal setting
- Competitor backlink audits and PR benchmarking
- Story ideation based on products, values and audience interests
- Seasonal, trend-led and reactive campaign planning
Whether we’re promoting a new collection or creating a data-led story, we make sure your ecommerce PR strategy is aligned with what your audience and the media actually want to see.
Content and creative production
We handle all aspects of campaign content to ensure it’s press-ready, SEO-friendly and on-brand.
- Press releases written to industry standards
- Product-led storytelling with an editorial twist
- Survey-based campaigns, listicles, and expert roundups
- Data visualisation and branded assets (charts, infographics, lookbooks)
Media outreach and journalist engagement
We use our established relationships and bespoke media lists to get your ecommerce brand seen in the right places.
- Outreach to national media, lifestyle press, retail blogs and industry publications
- Personalised pitches tailored to journalist preferences
- Ongoing media relationship building
- Monitoring of journalist requests for real-time opportunities
PR for ecommerce works best when your brand becomes a consistent voice in the media, not just a one-off mention. That’s what we deliver.
SEO and backlink acquisition
We integrate every PR campaign with your SEO goals, ensuring that link building isn’t just an afterthought – it’s a core outcome.
- Backlinks from trusted, high-domain authority sites
- Contextual placement with relevant anchor text
- Keyword alignment and on-page support
- Measurable improvements to domain rating and rankings
Related read: Most Attractive Ecommerce Industries
Reactive PR and newsjacking
We monitor industry trends, seasonal hooks and breaking news – so your brand can jump into the conversation at the perfect time.
- Expert commentary and founder quotes
- Response to national and retail-specific headlines
- Timely campaign ideas linked to relevant awareness days or trends
- Fast-turnaround pitching to capitalise on media demand
This agility helps keep your ecommerce brand visible and relevant all year round.
Reporting and campaign insights
We don’t just secure coverage – we show you exactly what it means for your brand and bottom line.
- Coverage logs with publication details, links and DA
- Referral traffic reporting from PR placements
- Keyword movement tracking and SEO visibility analysis
- Strategic recommendations for future campaigns
Why choose our ecommerce PR agency?
🛍 Ecommerce-focused campaigns: We understand the ecommerce customer journey and how digital PR can support every stage – from first impressions to long-term loyalty.
🔗 Link acquisition built in: Our campaigns are designed to earn high-quality backlinks, helping your store grow visibility, domain authority and traffic.
🧠 SEO and content alignment: We bridge the gap between content, PR and SEO – ensuring your brand is not only seen, but found.
🗞 Real media relationships: We work with journalists across fashion, lifestyle, health, tech and retail – placing your story where it will be seen and trusted.
📈 Performance-led reporting: Everything we do is measurable, from link value to keyword lift. No fluff – just results you can track.
Ready to get your products seen and talked about?
Digital PR is no longer a nice-to-have for ecommerce brands – it’s a growth essential.
With our ecommerce PR agency by your side, you’ll have the strategies, stories and media relationships needed to build brand awareness, earn top-tier links, and increase traffic that actually converts.
Start featuring in dream publications 🚀
