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Build and nurture a loyal customer base through an all-encompassing email strategy. We’ll craft emails that target every stage of the customer journey, increasing both lifetime value and revenue.
We initiate your email marketing by setting up accounts, crafting a clear strategy, and establishing automations and workflows tailored to your business.
Our team consistently manages and creates innovative campaigns, ensuring your brand remains in the forefront of your customer’s minds.
Through continuous monitoring and testing, we identify areas of improvement, adapt strategies accordingly, and scale up to ensure consistent growth in engagement and sales.
This work has been done with excellent levels of communication. Quite simply this is how I would expect a high-level agency to work!
Harman Bhamra
Head of Ecommerce
Our focus is clear: provide top-tier email marketing strategies without the hefty management fees, ensuring maximised ROI for your business.
No matter the email platform you prefer, we seamlessly integrate and relay insights directly to your marketing dashboard, keeping you informed and in control.
This entails setting up your email marketing account on your chosen platform and seamlessly integrating it with your ecommerce website. Perfect for the newbies to email marketing that need a new campaign.
We craft a comprehensive email strategy that aligns with your business goals, from welcome sequences to loyalty campaigns. This is recommended for those needing a complete end to end strategy for all channels of email marketing.
This involves categorising your subscribers based on various parameters like buying behaviour, preferences, and engagement levels. Ideal for those with an email list that needs breaking down, ready for specific email targeting.
We set up automated email sequences triggered by specific actions or events, ensuring timely and relevant communication with subscribers. Recommended for those that have email marketing underway but aren’t utilising automated emails.
This covers the setup of emails that are triggered by transactions, such as purchase confirmations and shipping notifications. A must-have for ecommerce companies that need to create or improve their post-purchase marketing.
Crafting visually compelling emails tailored for events, seasons, or promotions, ensuring your brand stays relevant and engaging. Great for when you need regular and personalised email marketing for your customers.
Want to learn more about how email marketing can benefit your business? Browse through these frequently asked questions or get in touch with our team today.
Email marketing is a digital strategy where businesses send emails to potential or existing customers. It can include newsletters, promotions, updates, and more. The primary goal is to engage and nurture relationships, driving more sales and loyalty.
The cost of email marketing can vary based on various factors: the platform used, the volume of emails sent, the complexity of campaigns, and additional services like design or strategy. It’s best to discuss specific needs for a tailored quote.
Choosing the right agency involves looking at their expertise, past successes, understanding of your industry, and the tools they utilise. Ensure they align with your goals, offer transparent reporting, and have positive client testimonials.
Email marketing engages customers directly in their inbox, promoting new products, special offers, and building loyalty. Segmented, personalised emails can significantly boost conversion rates, leading to increased sales and revenue from both new and returning customers.
At Bulldog, our process starts with understanding your brand and goals. We then develop a strategy, design engaging content, segment your audience, and launch campaigns. Continuous monitoring and optimisation ensure maximum ROI.
There are several leading platforms like Mailchimp, Klaviyo, and SendinBlue. The best one depends on your business size, needs, and budget. At Bulldog, we often recommend platforms based on your unique requirements.
Email marketing offers a direct line to your audience, boasting higher engagement rates than many other digital channels. It’s cost-effective, builds brand loyalty, and can be highly personalised, making it an essential tool for ecommerce growth.
The optimal frequency varies by industry and audience. However, it’s crucial to strike a balance to avoid overwhelming subscribers while remaining top-of-mind. Monitoring open rates and unsubscribe rates will give insights into your audience’s preferences.
We’ve had data-led, exceptionally good deliverables, clear communication and nice people to work with.
Richard Tidman
Digital & E-Commerce Director
Platform account creation & integration involves setting up an email marketing platform and seamlessly integrating it with an ecommerce store. This foundational step establishes the infrastructure for all subsequent email marketing efforts, enabling data collection, segmentation, and personalised communication. It directly supports all other email deliverables, from audience segmentation to workflow automations. For ecommerce businesses, this ensures a smooth and cohesive communication line with their audience. By having a well-integrated platform, businesses can more effectively reach their goal of engaging customers and driving sales. We stand out in this area due to its technical prowess and ability to seamlessly integrate varied platforms, ensuring minimal disruptions and maximum efficiency for clients.
A complete email strategy is a comprehensive plan detailing how email will be used to achieve business objectives. It provides direction, ensuring that all email efforts are purposeful and aligned. This strategy supports all subsequent deliverables like email designs and audience segmentation by providing them with direction and purpose. For ecommerce businesses, a robust email strategy can significantly increase customer engagement, retention, and sales. Implementing a solid strategy aids in nurturing leads and converting them to loyal customers. Our team excels in crafting bespoke email strategies, leveraging insights and expertise to create plans that resonate with the specific audience of each brand.
Audience segmentation divides an email list into smaller, more targeted groups based on specific criteria, such as purchase behaviour or location. This leads digital strategies by ensuring that messages are tailored to specific groups, increasing engagement and conversion rates. It supports email designs, seasonal campaigns, and workflow automations by providing them with targeted groups to focus on. Ecommerce businesses benefit through increased open rates, better engagement, and higher conversion as emails resonate more with recipients. This deliverable directly contributes to the goal of personalised marketing and customer retention. Our team stands out with its sophisticated segmentation strategies, ensuring clients send the right message to the right people at the right time.
Workflow automations are a set of triggered email actions based on specific user behaviours or milestones. Leading a digital strategy, these automations ensure timely and relevant communication with users, from welcome emails to abandoned cart reminders. They enhance the efficiency of the complete email strategy and support transactional email setups. Ecommerce businesses see benefits in the form of increased engagement, sales, and customer loyalty, as users receive timely and pertinent emails. These automations are instrumental in achieving consistent customer touchpoints and driving conversions. Our agency excels in setting up nuanced and effective automations, ensuring brands maintain a consistent and valuable dialogue with their audience.
Transactional email setup involves configuring emails that are triggered by specific transactions, like purchase confirmations or shipping notifications. Integral to an ecommerce strategy, these emails keep customers informed and enhance trust. They work hand in hand with workflow automations and support the broader email strategy by ensuring customers are engaged at crucial touchpoints. For ecommerce businesses, these emails not only confirm transactions but also open avenues for further engagement and upselling. They assist in maintaining customer trust and ensuring repeat business. We are adept at creating transactional emails that are not only informative but also engaging, turning routine communications into marketing opportunities.
Email designs & seasonal campaigns are visually appealing emails tailored for specific seasons, holidays, or events. These campaigns spearhead the digital strategy during key sales periods, ensuring brands capitalise on heightened shopping interest. Supported by the broader email strategy and audience segmentation, these designs are targeted and timely. Ecommerce businesses benefit from increased sales during peak periods and enhanced brand recall. This aids in achieving spikes in sales during key periods and building long-term customer relationships. Our team shines in crafting visually stunning and strategically sound seasonal campaigns that captivate audiences and drive action.
CRO refines website elements to boost user conversions. While email marketing nurtures leads, CRO ensures your website effectively turns these leads into customers. Together, they create a seamless user journey.
Content marketing crafts valuable content to captivate and retain audiences. Unlike email marketing, which directly targets users’ inboxes, content marketing pulls users to your site. Combined, they offer both outreach and engagement to potential customers.
Ecommerce SEO enhances online store visibility in search engines. While email marketing offers direct communication, SEO brings organic, new visitors. Together, they diversify traffic sources, ensuring a steady stream of potential customers.
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Bulldog Digital Media,
1st Floor, County House,
100 New London Rd,
Chelmsford,
Essex,
CM2 0RG
