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All great email marketing strategies start with research. We’ll dive into your current email setup and product offering to see what can be improved.
Ecommerce email marketing agency
Build long-lasting relationships with customers through well-curated email campaigns
Email is one of the most underutilised forms of marketing in the ecommerce world. When done correctly, the results can take your business to the next level. While you drive traffic through other marketing channels, email marketing will focus on nurturing existing customers - driving lifetime value, improving user engagement and boosting long-term revenue.
How we create emails worth opening
Collate & Create
Through exhaustive competitor research and data collation regarding consumer habits, we’ll form an email strategy that cleverly pinpoints their every need.
Operate
We'll deliver unmissable emails to the right audience, from transactional emails and automated sequences to seasonal campaigns and announcements.
Measure & Modify
The testing stage is just as important as the research stage. We’ll continually improve our approach based on benchmarking and success rate analysis.
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Start building retention by engaging with your customers
Email marketing services for ecommerce
Transactional Emails
Keep customers in the loop. From welcome emails to delivery updates, transactional emails are key for boosting your ecommerce business.
Creative Campaigns
Whether it’s a seasonal campaign or product launch, “bonus” emails drive lifetime value and enhance customer loyalty.
Automated Email Sequences
Automatic email sequences further help to nurture your customers, keeping them satisfied through replenishment, cart abandonment alerts, and tailored content.
Frequently asked questions
What is email marketing?
Email marketing uses data and innovation to generate emails that will convert recipients into customers. It covers a whole range of tactics, from simple emails that remind your customers about cart abandonment, to more complex strategies that synergise over time to boost sales. No matter what method is used, email marketing is all about building strong customer relationships.
Why is email marketing important for ecommerce?
Email marketing allows ecommerce businesses to add a personal touch to their marketing, directly reaching customers without relying on algorithms. It’s an extremely powerful form of marketing that has far higher conversion rates than any other marketing strategy. This is because you can reach over 90% of your customers with just a single click - you don’t have to rely on guesstimates and keyword data. And the best part? The recipients signed up to your email list. They actually want to hear from you.
Another appealing side to email marketing is its cost-effectiveness. It's cheap to set up, yet when done correctly, can generate huge returns on investments. You can monitor every single aspect of performance, too, making it ideal for nurturing customers.
What email platforms are best for ecommerce?
We’ve tried and tested many email platforms in our time and can confidently say that Drip and Klaviyo are best for ecommerce. Both platforms allow you to build an unlimited number of high-value customer relationships, without the struggle or stress of a messy creation. We’ve teamed up with both Drip and Klaviyo to give your ecommerce business the very best chance of generating email success.
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