Email marketing uses data and innovation to generate emails that will convert recipients into customers. It covers a whole range of tactics, from simple emails that remind your customers about cart abandonment, to more complex strategies that synergise over time to boost sales. No matter what method is used, email marketing is all about building strong customer relationships.
Email marketing allows ecommerce businesses to add a personal touch to their marketing, directly reaching customers without relying on algorithms. It’s an extremely powerful form of marketing that has far higher conversion rates than any other marketing strategy. This is because you can reach over 90% of your customers with just a single click - you don’t have to rely on guesstimates and keyword data. And the best part? The recipients signed up to your email list. They actually want to hear from you. Another appealing side to email marketing is its cost-effectiveness. It's cheap to set up, yet when done correctly, can generate huge returns on investments. You can monitor every single aspect of performance, too, making it ideal for nurturing customers.
We’ve tried and tested many email platforms in our time and can confidently say that Drip and Klaviyo are best for ecommerce. Both platforms allow you to build an unlimited number of high-value customer relationships, without the struggle or stress of a messy creation. We’ve teamed up with both Drip and Klaviyo to give your ecommerce business the very best chance of generating email success.