This infographic was one of the most fun to create, for obvious reasons. Hi-Tec sells mainly footwear for hikes and long walks, but it also has a range of other products for an active lifestyle.
This is why we thought that festival-goers would be a great audience for their sturdy walking boots. It was a fun idea to target a different audience than you would expect for Hi-Tec, but one that would benefit from their walking boots and clothing just as much as their typical audience would (hikers). And, it worked – bonus!