What do highly-ranking domains tend to have in common? More times than not, it’s a good number of backlinks.
However, not all link building efforts are created equal.
The key to success lies in choosing the right link building package—one that not only meets your business needs but also follows SEO guidelines.
What are link building packages?
Link building packages are pre-designed services offered by marketing agencies to help businesses improve their website’s authority and search engine rankings. In essence, link building involves acquiring backlinks—links from other websites pointing to your own. These backlinks are seen by search engines like Google as votes of confidence, signalling that your website is a trusted source of information.
Each package is designed to suit different goals and budgets, ensuring that businesses of various sizes and needs can benefit from effective link building.
A link building package typically includes a combination of activities aimed at securing high-quality links from relevant and authoritative websites. Depending on the package, this could involve content creation, outreach to bloggers and influencers, placement of articles or guest posts on industry-specific sites, or even listing your site in reputable directories.
How are link building packages typically priced?
The pricing of link building packages can vary widely, depending on several factors such as the quality of the links, the type of websites they are placed on, and the scale of the campaign. Generally, the more authoritative and relevant the linking sites, the higher the cost.
- Per Link Pricing: Some packages are priced based on the number of backlinks included. The cost per link can vary significantly depending on the domain authority (DA) of the linking website. For example, a link from a well-established, high-authority site will be more expensive than one from a smaller, less influential site.
- Monthly Packages: Many agencies offer monthly packages that deliver a set number of links each month. These packages are often tiered, with basic options offering a smaller number of lower-DA links, while premium packages might focus on high-DA links and include additional services such as content creation and outreach management.
- Custom Campaigns: Some businesses require bespoke link building strategies. Custom campaigns are typically tailored to specific goals, industry needs, or competitive landscapes. These are priced on a case-by-case basis, factoring in the complexity of the campaign, the number of links required, and the effort involved in securing high-quality placements.
- Bundled Services: Link building is often bundled with other SEO services, such as on-page optimisation, technical SEO audits, or content marketing. These bundled packages can provide more comprehensive support and are usually priced at a premium due to the broader scope of work involved.
The dangers of super cheap link building packages
While it might be tempting to opt for super cheap link building packages, these often come with significant risks that can do more harm than good.
🚩 Low-quality, spammy links
Cheap link building packages often rely on low-quality, spammy links from irrelevant or untrustworthy sites. These links can lead to penalties from search engines, which can severely damage your site’s reputation and rankings. In some cases, it can take months or even years to recover from such penalties, making cheap link building a risky and potentially costly mistake.
Pages with poor-quality backlinks or no backlinks at all are unlikely to achieve top rankings. In fact, over 50% of qualified sites without at least one backlink never reach the first page of search results (Semrush, 2023).
🚩 Lack of customisation and strategy
Super cheap packages often lack the customisation and strategic planning needed to achieve real, lasting results. Without a tailored approach, these packages may not align with your specific business goals, leading to wasted resources and minimal impact. In contrast, reputable providers like Bulldog Digital Media focus on delivering customised solutions that meet your unique needs and drive long-term success.
🚩 No transparency or reporting
Transparency and reporting are essential components of any successful link building strategy. However, many cheap packages do not offer regular updates or detailed reports, leaving you in the dark about the progress and effectiveness of your efforts. This lack of accountability can lead to missed opportunities and a poor return on investment.
Our link building packages
Each of our link building packages are crafted to provide maximum value, ensuring that your investment in SEO delivers tangible results.
Flexible link building: £180 per link
For businesses that are just starting out or those with limited budgets, our Flexible Link Building package offers an affordable entry point into the world of link building. Priced at £180 per link, this package includes:
- High DR 25-70 relevant backlinks: Each link is sourced from websites with a Domain Rating (DR) between 25 and 70, ensuring they come from reputable, authoritative sources.
- Links live in 30 Days: Your links will be live within 30 days, offering a timely boost to your SEO efforts.
- 500-word article included: Every backlink is accompanied by a 500-word article, providing valuable content that enhances the credibility and relevance of your links.
- Dedicated account management: Personalised service ensures that your link building strategy aligns with your specific business goals.
- Custom or expert anchor plan: Tailored anchor text planning maximises the effectiveness of each backlink.
- Trackable unique links: Easily monitor the impact of your links with unique identifiers that provide transparency and accountability.
- Trial orders available: Not ready to commit? Trial orders allow you to test the package before making a larger investment.
This package is perfect for small businesses or startups looking for a straightforward, pay-as-you-go approach to link building. The flexibility of this package allows you to scale your efforts as your business grows.
6-month link package: £1,500 per month
For businesses with more established online presences or those operating in competitive markets, the 6-Month Link Project provides a more comprehensive solution. Currently available at a discounted rate of £1,500 per month (down from £1,800), this package includes:
- 10x DR 25+ backlinks per month: Secure ten high-quality backlinks each month from sites with a DR of 25 or higher.
- Links live every 30 days: Enjoy consistent link activation, ensuring a steady flow of SEO benefits.
- 500-word articles included: Each link is supported by a 500-word article, enhancing the contextual relevance of your backlinks.
- Dedicated account management: Benefit from a dedicated account manager who ensures that your strategy stays on track.
- Custom or expert anchor plan: Expert anchor text planning optimises the effectiveness of each backlink.
- Trackable unique links: Each link is trackable, providing full transparency and accountability.
- 6-Month review included: A thorough review at the six-month mark helps assess progress, refine strategies, and ensure that you’re getting the most out of your investment.
This package is ideal for businesses seeking a sustained, strategic approach to link building. The regular acquisition of high-quality backlinks helps build a strong backlink profile, leading to long-term improvements in your search engine rankings.
Why consistent link building is worth the investment
Search engine optimisation is an ongoing process, not a one-time task. Monthly, consistent link building is crucial for several reasons:
Continuous SEO growth
Search engines value websites that regularly update their content and grow their backlink profiles. By maintaining a steady flow of high-quality links, you signal to search engines that your site is active, relevant, and authoritative. This continuous effort drives sustained improvements in your search engine rankings, ultimately leading to increased organic traffic and better online visibility.
Adaptability to algorithm changes
Search engine algorithms are constantly evolving. What works today might not work tomorrow. Consistent link building allows you to adapt to these changes, ensuring that your SEO strategy remains effective. By regularly reviewing and adjusting your link building efforts, you can stay ahead of algorithm updates and maintain your competitive edge.
Long-term investment in SEO
Link building is a long-term investment. The benefits of acquiring high-quality backlinks accumulate over time, leading to lasting improvements in your site’s authority and rankings. Monthly link building ensures that you are continuously investing in your website’s future, rather than relying on short-term tactics that may yield temporary results but no lasting value.
The long-term impact of link building
The true value of link building lies in its long-term impact on your website’s SEO performance. Here are some of the benefits you can expect from a sustained link building strategy:
Increased domain authority
One of the primary goals of link building is to increase your website’s domain authority (DA). Domain authority is a metric used by search engines to determine the credibility and trustworthiness of a site. High-quality backlinks from reputable sources contribute to a higher DA, which in turn improves your chances of ranking higher in search engine results pages (SERPs).
Enhanced brand visibility and reputation
Link building not only boosts your search engine rankings but also enhances your brand’s visibility and reputation. By securing backlinks from authoritative sites within your industry, you position your brand as a trusted and credible source of information. This not only drives traffic to your site but also builds brand recognition and loyalty among your target audience.
Approximately 94% of all blog posts have zero external links. By investing in quality link building, you can distinguish your brand and content from the vast majority of web pages that fail to leverage the power of backlinks (Backlinko, 2019).
Sustainable organic traffic growth
Sustainable link building efforts lead to a steady increase in organic traffic. As your site’s authority grows, so does its ability to attract visitors through organic search. Unlike paid traffic, which stops once you cease your ad spend, organic traffic continues to flow as long as your site remains relevant and authoritative. This makes link building a cost-effective strategy for long-term growth.
You can read more about the ROI of link building here.
Why choose Bulldog Digital Media?
Our packages are designed to move the needle on your SEO efforts, no matter your business size or budget. With a focus on high-quality backlinks, personalised service, and transparent reporting, Bulldog ensures that your link building strategy delivers real, measurable results.
Frequently asked questions
Here are some common questions we’ve been asked over the years, if you have any more feel free to get in touch with us.
When should I start link building?
You should begin link building as soon as your website is properly optimised and consistently posting high-quality content. Once your site has a solid foundation, building links can help improve its visibility and authority in search engine rankings.
It’s essential to ensure that your site offers valuable content before starting link building, as quality content naturally attracts more organic backlinks. If your site is new, focus on building relationships and creating content that others in your industry would find valuable and link-worthy.
How much should I pay for link building?
The cost of link building can vary greatly depending on your goals, the quality of the links, and the expertise of the service provider. Prices can range from £100 to £1,000+ per link, depending on the website’s authority and relevance.
It’s important to remember that higher-quality links often come with a higher price tag, but they can be more beneficial in the long run. Avoid services that offer cheap, low-quality links, as they could harm your website’s ranking and reputation.
What factors affect link building costs?
Several factors influence the cost of link building, including:
– Link Quality: High-authority websites usually charge more for backlinks due to their influence and reputation.
– Industry Niche: Certain niches, particularly competitive ones, tend to have higher link building costs.
– Content Creation: If content creation (such as guest posts or articles) is included, it will add to the overall cost.
– Outreach Efforts: The complexity and scale of the outreach required to secure quality links also impact pricing.
– Quantity of Links: The more links you require, the higher the overall cost will be.
How many links should you build per month?
There’s no one-size-fits-all answer to how many links you should build per month, as it depends on your goals, industry, and current website authority. However, a gradual and consistent approach to link building is recommended. Building too many links too quickly can appear unnatural to search engines and may result in penalties. For most businesses, building 5-10 high-quality links per month is a good starting point, with the possibility to scale as your website grows. Focus on quality over quantity to ensure long-term success.
