TL;DR
ChatGPT, Perplexity, Claude, and other large language models are fundamentally changing how people discover brands, research products, and make purchasing decisions.
Through strategic content optimisation and authoritative brand mentions, we help you capture demand from the fastest-growing search channel that most brands are completely ignoring.
Why do brands need LLM optimisation?
Large language models don’t work like traditional search engines. They’re not crawling your site daily or ranking pages based on backlinks alone. Instead, they’re trained on vast datasets and preferentially cite specific sources, content formats, and brands when generating responses.
When someone asks ChatGPT for software recommendations, service providers, or industry expertise, the AI references brands it recognises as authoritative.
If your brand isn’t in that training data or isn’t being cited in the sources AI platforms trust, you’re invisible to millions of potential customers using AI as their primary research tool.
What should you expect from LLM optimisation services?
🎯 Appear in AI-generated recommendations when prospects ask ChatGPT, Claude, Perplexity, or other LLMs for solutions in your category, putting your brand directly in front of high-intent buyers.
💰 Capture emerging search demand from users who’ve shifted away from traditional search engines to AI platforms for research, recommendations, and purchasing decisions.
🤝 Build AI-recognised authority through strategic brand mentions, citations, and presence in the high-quality sources that LLMs trust and reference most frequently.
📈 Drive qualified traffic from AI platforms with measurable increases in referral visits from ChatGPT, Perplexity, and other LLMs as your visibility improves.
🔍 Future-proof your digital presence by establishing visibility in the search paradigm that’s rapidly replacing traditional search engines, especially among younger, tech-savvy audiences.
These outcomes directly impact revenue growth: increased brand awareness in high-intent audiences, more qualified leads from AI-driven research, improved conversion rates from prospects who’ve already been pre-sold by AI recommendations, and sustainable competitive advantage as search behaviour fundamentally shifts.
Our LLM optimisation services
Package 1
£1,800 per month
Package 2
£3,450 per month
Brand mentions through link building
LLMs learn brand authority through repeated exposure to your name in credible contexts across the web.
Our brand mention campaigns secure strategic placements of your brand name in high-authority publications, industry listicles, expert roundups, and authoritative sources that AI platforms already trust and cite. These aren’t just backlinks for SEO, they’re brand signals that teach AI models your brand is relevant and authoritative in your category.
We target placements in sources with proven AI citation history, ensure your brand appears alongside recognised industry leaders, position your mentions in contexts that reinforce your expertise, and build the cumulative brand authority that LLMs use to determine citation-worthiness.
Landing in ‘top’ and ‘best’ listicles
We get your brand featured in existing listicles that AI platforms cite most frequently when making recommendations.
When someone asks ChatGPT for “the best [your category] tools” or “top [your industry] platforms,” the AI pulls from established listicles on authoritative sites. Our outreach secures strategic placements in these high-value lists, putting your brand directly in the content AI references for recommendation queries.
We identify listicles that already rank well and receive AI citations, pitch compelling reasons why your brand deserves inclusion, handle all publisher correspondence and negotiation, and secure placements that position you alongside industry leaders.
Creating in-house listicles for your own site
Our in-house listicle creation service produces well-researched, genuinely useful lists targeting commercial keywords where your prospects are searching. These aren’t thin promotional pieces, they’re thorough comparisons that help your audience make informed decisions while positioning your brand as an authoritative source.
The result is content that ranks well in Google, attracts natural backlinks from others in your industry, gets cited by AI platforms when they need to recommend solutions, and converts visitors into leads because it genuinely helps rather than just sells.
Performance tracking and reporting
LLM optimisation requires different metrics than traditional SEO.
We track AI referral traffic from ChatGPT, Perplexity, and other LLM platforms through a personalised LookerStudio dashboard.
You receive detailed monthly reports showing AI visibility trends, traffic from LLM platforms, competitive positioning in AI responses, and the specific optimisations we’ve implemented.
Why choose Bulldog for LLM optimisation?
🤓 Early mover advantage: While most agencies are still figuring out if AI search matters, we’ve been systematically testing what actually improves visibility.
📝 Data-driven methodology: Our recommendations aren’t speculation. We reverse-engineer AI responses, analyse citation patterns, test hypotheses, and base strategy on what actually works, not what sounds plausible.
📊 Proven results: Our own testing shows 223% increase in ChatGPT traffic, 137% increase in new sessions from AI platforms, and 75% more pages driving AI traffic. We’ve landed clients from direct AI traffic sources.
✅ Dual benefit approach: LLM optimisation and traditional SEO aren’t mutually exclusive. The tactics that improve AI visibility typically strengthen Google rankings too. You’re not choosing one over the other.
🎯 B2B and SaaS specialisation: Our testing shows B2B and SaaS brands benefit most from LLM optimisation. We understand these markets and tailor strategies to how business buyers actually use AI for research.
💬 Transparent communication: This is an emerging field. We’re honest about what we know, what we’re testing, and where uncertainty exists. No snake oil or false promises about guaranteed rankings in AI.
🛍 Performance-based options: Our pay-per-placement model for brand mentions means you only pay for delivered results. Zero upfront risk for many of our LLM optimisation tactics.
Ready to appear in AI-generated recommendations?
Stop losing prospects to competitors who are already visible in ChatGPT and other AI platforms.
Let’s start with a chat, not a sales pitch
Book a quick call to get started – just a friendly chat to see if we’re the right fit and how we can help.
Bulldog’s AI SEO services will audit your current AI visibility, identify the highest-impact opportunities for your brand, and create a customised strategy to capture demand from the fastest-growing search channel.
