Lead generation can help you attract the right customers and build your business. It’s one of the most critical pieces of your marketing mix - but how does it work and where do you begin? This guide will help you understand the fundamentals of lead generation and how it can work for you. Starting right from scratch, you will learn why it's so important to pay attention to lead generation, how to qualify and generate leads, tips for designing a lead gen campaign, and much more. Get stuck in and kickstart your lead generation campaign today!