TL;DR
In this guide, dive deep into the world of SaaS link building services, exploring the ins and outs of what it takes to run a successful link-building campaign.
Whether you’re new to SEO or looking to refine your existing strategies, this article will provide a wealth of information, including insights tailored for the UK market.
As a SaaS company in such a competitive landscape, it’s essential to leverage every possible advantage to stay ahead of the game.
One of the most powerful tools at your disposal is SEO, specifically through a robust SaaS link building strategy. A professional link building agency for SaaS can help you acquire high-quality backlinks, improve your domain authority, and boost your organic search rankings.
What is SEO link building for SaaS?
Link building is a critical component of any SEO strategy. In simple terms, it’s the process of getting other websites to link back to your site, signalling to search engines that your content is trustworthy and valuable. In the SaaS industry, where competition is fierce, link building helps to set you apart, boosting your search engine rankings and increasing visibility.
Why does this matter? Because Google and other search engines use backlinks as a major ranking factor. A well-executed link-building campaign can enhance your site’s authority, improve your rankings for key search terms, and drive more organic traffic.
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Did You Know? 96% of all pages get no organic traffic from Google, largely due to a lack of backlinks. For SaaS companies, having a strong backlink profile can be the difference between standing out in a crowded marketplace or getting lost in the noise.
Why SaaS link building is essential for SEO
In the UK market, the SaaS industry is growing rapidly, with businesses adopting cloud-based solutions at an unprecedented rate. With so many competitors, it’s crucial to establish your brand as an authority in your niche. Here’s why link building for SaaS is critical:
- Increases credibility: Backlinks from authoritative sites signal to both users and search engines that your content is trustworthy and reliable. This helps to build your brand’s credibility and reputation.
- Improves search rankings: The more high-quality backlinks you have, the better your chances of ranking higher on search engine results pages (SERPs). This is particularly important in the UK market, where competition for SaaS-related keywords is fierce.
- Drives organic traffic: Backlinks serve as a referral system, sending users from one site to another. By getting mentioned on high-traffic websites, you can attract more visitors to your own SaaS platform.
- Increases sales and revenue: High-quality backlinks not only drive traffic but also attract potential customers with high intent, leading to more conversions and increased revenue.
Additional benefits of SaaS link building
Beyond the obvious SEO benefits, there are several lesser-known advantages to working with a SaaS link building agency:
🤝 Building relationships with publishers: Link building often involves outreach to industry influencers, bloggers, and journalists. Over time, this helps you build valuable relationships that can lead to more collaborative opportunities, such as guest posts, podcast appearances, or media coverage.
📈 Continuous referral traffic: Unlike paid ads, which stop driving traffic once the campaign ends, backlinks remain active and continue to drive visitors to your site long after they’re created. This long-term benefit is one of the reasons why SEO is such a powerful marketing tool.
👋 Brand visibility and thought leadership: The more your brand is mentioned across reputable websites, the more likely it is that you’ll be recognised as a thought leader in the SaaS space. This can open up new opportunities for collaboration, partnerships, and increased visibility in the UK and beyond.
Planning a link building campaign for SaaS
A successful SaaS link building strategy requires careful planning and execution. Here’s a step-by-step guide to help you get started:
1. Set clear goals
Before diving into the tactics, it’s important to establish what you want to achieve with your link building campaign. Are you…
- Looking to increase your domain authority?
- Improve your rankings for specific keywords?
- Drive more traffic to your site?
Your goals will guide the direction of your campaign and help you measure its success.
2. Identify relevant websites for link building
Not all backlinks are created equal. It’s important to focus on acquiring links from websites that are relevant to your niche and have high domain authority.
Example: If your SaaS company specialises in project management software, you’ll want to target websites that cater to businesses, tech blogs, or productivity platforms.
3. Create high-quality content
At the heart of any successful link building campaign is high-quality content. You need to create content that others will want to link to, whether it’s a blog post, a case study, or an infographic. Content that is unique, informative, and engaging is more likely to attract backlinks.
For example, a detailed guide on “How SaaS Companies Can Improve Customer Retention” or “The State of SaaS in the UK” could attract backlinks from industry websites and publications. Ensure your content is well-researched, includes data where appropriate, and addresses common pain points in the SaaS industry.
4. Conduct outreach
Once you’ve created your content, it’s time to start reaching out to relevant websites and bloggers to ask for backlinks. This is where a SaaS link building agency can really help. Agencies have established relationships with publishers and can streamline the outreach process.
When conducting outreach, personalise your emails and explain why your content is valuable to their readers. Focus on how your content can enhance their site rather than just asking for a backlink.
5. Utilise multiple link building tactics
There are several tried-and-tested tactics for acquiring backlinks. Let’s explore some of the most effective SaaS link building services:
- Guest blogging: Writing guest posts for authoritative websites is one of the best ways to earn high-quality backlinks. Look for opportunities to contribute to UK tech blogs, SaaS industry websites, and business publications. Make sure your guest posts provide value to the readers and include a natural link back to your site.
- Broken link building: This involves finding broken links on other websites and offering your content as a replacement. It’s a win-win for both parties—you get a backlink, and the website owner gets a functional link.
- Resource pages: Many websites have resource pages where they list helpful tools, articles, and software. If your SaaS product fits into one of these categories, reach out and ask to be included.
- Digital PR and newsjacking: Create newsworthy content and reach out to journalists in your industry. Platforms like Help a Reporter Out (HARO) can connect you with journalists who are looking for expert insights in the SaaS industry.
Related read: 10 Ways To Build Valuable Links
6. Measure your results
It’s important to track the success of your SaaS link building services by measuring key metrics, such as:
- Referral traffic: Monitor the amount of traffic you’re getting from your backlinks. Google Analytics can help you see which websites are driving the most traffic to your site.
- Keyword rankings: Keep an eye on your rankings for specific keywords, such as “digital marketing in UK ” or “link building for law firms.” As you acquire more high-quality backlinks, your rankings should improve.
- Conversions: Ultimately, the goal of any link-building campaign is to drive more conversions. Track how many of your visitors are converting into leads or customers as a result of your link-building efforts.
- Domain authority: Use tools like Ahrefs or Moz to track your site’s domain authority over time. The higher your domain authority, the more likely you are to rank higher in search results.
Mistakes to avoid in SaaS link building
While link building can be incredibly effective, there are several pitfalls to avoid. Here are some common mistakes that could derail your campaign:
❌ Buying links: Paying for backlinks is against Google’s guidelines and can result in penalties. Focus on building genuine, high-quality backlinks through outreach and content creation.
❌ Over-optimising anchor text: Using the same anchor text repeatedly can look spammy and may result in penalties. Instead, vary your anchor text to include branded terms, generic phrases, and keyword-rich phrases.
❌ Low-quality links: Not all backlinks are beneficial. Links from spammy or irrelevant websites can do more harm than good. Always prioritise quality over quantity.
Why hire a SaaS link building agency?
Running a successful link building campaign requires time, effort, and expertise. For many SaaS companies, it’s more efficient to outsource this task to a specialised SaaS link building agency. Here’s why:
Expertise and experience
Agencies that specialise in SaaS link building have the knowledge and experience to run effective campaigns. They understand the nuances of the industry and have a network of contacts in the UK SaaS ecosystem.
Time-saving
Link building is a time-consuming process that involves outreach, relationship-building, and content creation. By hiring an agency, you can focus on running your business while the agency handles the heavy lifting.
Better results
A professional link building agency can help you acquire high-quality backlinks faster and more efficiently than you could on your own. They also know how to avoid common pitfalls and ensure your campaign adheres to Google’s guidelines.
Tailored strategies
A good agency will take the time to understand your business and develop a bespoke link building strategy that aligns with your goals. Whether you’re targeting local UK customers or a global audience, an agency can create a strategy that works for you.
Pay-per-backlink
£180 per backlink
Backlink package
£1,500 per month
Looking to grow your SaaS? 👋
Link building is a powerful tool for SaaS companies looking to improve their SEO and grow their business. By working with a SaaS link building agency, you can enhance your search engine rankings, drive more organic traffic, and establish your brand as a thought leader in the UK SaaS market.
With the right approach, you can build a backlink profile that sets you apart from the competition and helps you achieve your business goals.
Want to get found online? 🔥
Get in touch with our SaaS link building experts today.
