As a specialist SaaS PR agency, we combine digital PR, content, and SEO to tell compelling stories, land press coverage, and earn high-authority backlinks that fuel your brand’s growth.
Why do SaaS brands need digital PR?
For SaaS companies, trust is a huge part of the buying journey.
Customers don’t just want to know what your product does – they want to know who’s behind it, what makes you different, and whether others are using and talking about it. SaaS PR helps build that credibility.
Here’s why SaaS digital PR is so effective:
- Positions your team as experts through thought leadership
- Lands product and brand features in trusted media outlets
- Earns backlinks that improve domain authority and rankings
- Aligns with SEO goals to drive organic traffic
- Supports customer acquisition by increasing visibility and trust
PR for SaaS is more than brand awareness – it’s a long-term growth channel that supports your content, SEO and sales strategy all at once.
Our SaaS PR services
As a performance-led SaaS PR firm, we offer fully managed digital PR services tailored to the needs of software brands – whether you’re launching, scaling or entering new markets.
Pay-per-placement
£450 per placement
3 month PR & link package
£2,600 per month
Strategy and planning
We build a PR plan that aligns with your goals, positioning and growth stage.
- Discovery sessions to understand your product, users and goals
- Competitor PR and backlink analysis
- Story and campaign ideation tailored to your niche
- Planning for launches, announcements, and thought leadership
Your strategy isn’t cookie-cutter. It’s crafted to support your business objectives and target the publications your audience actually reads.
Content and press asset creation
We create high-quality content that’s newsworthy, relevant and easy for journalists to cover.
- Press releases for product launches, funding rounds and hires
- Expert commentary, founder quotes and opinion pieces
- Survey-led content, industry insights and data storytelling
- Thought leadership content that reflects your brand’s voice
Media outreach and journalist engagement
We pitch your stories to journalists across tech, business, startup, and industry press – and build lasting relationships for future coverage.
- Bespoke media lists based on sector and specialism
- Personalised pitch creation and distribution
- Follow-up, relationship building and reactive opportunities
- Monitoring of journalist requests and breaking news
Our outreach isn’t automated or mass-blasted – it’s strategic, targeted, and focused on results.
Link building and SEO integration
SaaS PR isn’t just about press mentions – it’s about earning valuable links that drive rankings, traffic and conversions.
- Backlinks from high-authority media (DA40+)
- SEO-friendly anchor text and contextual placement
- On-site recommendations to support link acquisition
- Keyword alignment with your broader SEO strategy
Reactive PR and expert positioning
SaaS founders and product leaders are often sitting on a goldmine of insight – we help you share it with the world.
- Expert commentary on industry trends and breaking news
- Quotes and insights on innovation, funding, and tech development
- Fast-turnaround responses to journalist requests
- Calendar planning around tech events and seasonal themes
When the media needs an expert, we make sure it’s your team they turn to.
Reporting and performance tracking
You’ll receive clear reporting on every campaign, so you know exactly what’s working.
- Coverage logs with publication, link, and domain authority info
- Referral traffic and earned media value
- Backlink tracking and keyword visibility updates
- Monthly summaries and strategy reviews
Why choose our SaaS PR agency?
🚀 SaaS-first approach: We understand the product-led growth model and how to tell stories that resonate with technical and business audiences alike.
🔗 SEO meets PR: Every campaign is built with SEO in mind – from backlinks and anchor strategy to content and keyword alignment.
🧠 Strategic thinking: We don’t just “get you in the news” – we build a PR engine that supports brand positioning, demand generation, and long-term growth.
🗞 Trusted media connections: From tech press to startup blogs and business journals, we know how to get SaaS brands featured where it counts.
📈 Transparent performance reporting: We don’t hide behind impressions. We deliver links, coverage and clear metrics tied to your growth goals.
Ready to get your SaaS brand seen, linked and trusted?
If you’re looking for a strategic partner to help you cut through the noise and build authority in your niche, our SaaS digital PR services are ready to support you.
Whether you’re launching a product, scaling fast, or simply need to improve your SEO through high-quality backlinks, we’ll build a tailored PR plan to suit your business goals.
Start featuring in dream publications 🚀
