Digital PR Agency

No more low-impact costly PR campaigns. Welcome to risk-free PR.

£450 per live link

Digital PR will put your brand in the spotlight, unlocking a whole new range of benefits that come from boosted exposure. Simply set your monthly budget and only pay for live links!

How we land links in top publications

We craft the story

Simply define your budget and watch us dive into topic ideation, story creation, and press release writing tailored for impact.

Target the right journalists

We actively reach out, targeting the right journalists and esteemed publications, ensuring your story catches the right attention.

Pay when you're published

No upfront fees. With us, you only pay once you see your brand’s story live on a publication. Transparent and fair.

Get featured in your dream publications -without the risk

Bulldog delivers on their promises, getting you coverage and results previously thought to be out of reach. Working with them has been a pleasure, like being part of a team. 

Daniel Collacott
Acquisition Manager

Only pay when a link goes live

At Bulldog, you’re only billed for live links. No hidden costs and no management fees, ensuring a transparent, risk-free partnership.

Effortless PR journey

We offer a seamless, hands-off approach, letting you focus on your business while we manage your public relations.

Your wish, our pursuit

Ever dreamt of featuring in a specific publication? Share your wish list with us. We aim high, pushing to get your brand in your dream spot.

High-quality publication links

Digital PR services

Publication links

These are links from reputable publications that lead directly to a client's online store or website. Perfect for companies looking for online exposure and organic growth.

Press releases

Official statements delivered to the media to announce company news, events or trending topics. Ideal for companies that have exciting stories journalists can’t wait to get their hands on.

Newsjacking & reactive PR

A strategy that gains business exposure by leveraging trending news and offering your viewpoint or relevance. Great for those that are in topical industries and can provide expert insights.

Press & media relations

The maintenance of a positive relationship between a business and the media. This is something that we have taken care of for years, ensuring we build the best publication links for our clients.

Thought leadership PR

A strategy where businesses position themselves as leaders in their niche through insightful content and expert perspectives. If you want to become an industry-leader, this type of PR is a must-try.

Content marketing

Creating and distributing valuable content that attracts and engages your target audience, driving profitable actions. Ideal for brands that have something exciting to say and/or show.

Frequently asked questions

Want to learn more about how digital PR can benefit your business? Browse through these frequently asked questions or get in touch with our team today.

Digital PR is a modern strategy to increase brand awareness online. It involves building relationships with key content writers, journalists, and influencers to gain high-quality backlinks, social media mentions, and improve online presence. By leveraging various online platforms, digital PR enhances a brand’s visibility and reputation in the digital realm.

The cost of digital PR varies depending on the scope of the campaign, target publications, and specific goals. At Bulldog, we charge £450 per link. We charge per link so you’re not paying for expensive PR campaigns that don’t guarantee links.

You only pay when a link to your site goes live on a publication. This ensures transparency and accountability. At Bulldog, we don’t charge hidden fees or management costs – you’re billed solely for tangible, successful placements, making it a cost-effective solution.

We have cultivated relationships with a wide range of reputable online publications across various industries. While our repertoire includes both niche-specific and general publications, our goal is always to secure placements that align with your brand and target audience. For a detailed list, feel free to contact us.

Our agency has a broad spectrum of niches we work within. From fashion to technology, health to home goods, our vast network ensures we can find the perfect fit for your brand, regardless of its industry. Our emphasis is always on securing relevant, high-quality links.

Digital PR boosts your site’s SEO by generating high-quality backlinks from authoritative publications. These backlinks signal to search engines that your site is reputable and valuable, improving its ranking on search results. Additionally, the enhanced online visibility and brand mentions further solidify your brand’s digital presence.

If your campaign goes viral and gets more links than your monthly budget, the extra links count towards future months, up to a 2-month limit. You can then choose to allocate more budget or just continue with your normal budget and 2 months of links already landed.

During the initial consultation, we will discuss your goals, target audience, dream publications, topics of interest, relevant experts, and current PR efforts. We will also assess your needs and provide recommendations on how our PR services can help you achieve your objectives. This session is designed to lay the foundation for a successful PR partnership.

Digital PR results

Extending digital reach with publication links and solid digital PR, ensuring Cliphair’s online presence is a cut above the rest.

Sharpening Pure Optical’s focus with clear-cut Amazon SEO, visionary PR, and precise Amazon ad creation.

This was an easy choice for us to make and one we have not regretted! With their fantastic and creative content that showcased their skill and workmanship.

Elsebeth Hansen
Organic Acquisition Manager

Shine in the spotlight today

Publication links

Publication links refer to the acquisition of backlinks from reputable publications, magazines, or news websites. Such high-authority backlinks can propel a website's domain authority and credibility. They dovetail with content marketing and press releases, enhancing the visibility of the shared content. For ecommerce businesses, these links not only drive relevant traffic but also build trust among users. Achieving a strong online reputation and improved organic search performance becomes attainable. Our robust network of relationships with premium publications ensures that brands receive exposure on platforms that resonate with their target audience.

Press releases

Press releases are official statements issued to news outlets, highlighting significant events, product launches, or company updates. They form the backbone of many digital PR campaigns, facilitating brand visibility and news coverage. They support publication links and press & media relations by offering newsworthy content. For ecommerce ventures, press releases can generate buzz around new product launches or milestones, drawing attention and potential customers. This assists in achieving goals like brand awareness and increased sales. We craft compelling press releases that capture attention, ensuring that each announcement gets the spotlight it deserves.

Newsjacking & reactive PR

Newsjacking and reactive PR involve capitalising on current events and trends, positioning a brand within ongoing popular conversations. This strategy amplifies brand visibility, drawing attention from audiences engaged with trending topics. It goes hand in hand with press & media relations, thought leadership PR, and content marketing, allowing brands to be timely and relevant. For ecommerce brands, it means staying top of mind and demonstrating industry relevance. This proactive approach drives brand engagement and potential conversions. We excel at identifying trending opportunities and swiftly integrating brands into these narratives, keeping them at the forefront of digital conversations.

Press & media relations

Press and media relations revolve around maintaining healthy relationships with journalists, bloggers, and media outlets. It's the bedrock for securing coverage, interviews, and publication links. These relations complement press releases, thought leadership PR, and newsjacking efforts. Ecommerce businesses benefit by gaining consistent media exposure, cementing their position in the industry. This aids in long-term goals like brand recognition and trust-building. Our prowess lies in its extensive media connections and the ability to pitch stories that resonate, ensuring consistent and beneficial media exposure.

Thought leadership PR

Thought leadership PR positions a brand or its leaders as experts in their industry. By sharing insights, opinions, and forward-thinking perspectives, brands can influence industry discussions. This approach enhances content marketing and press & media relations, providing authoritative content for various platforms. Ecommerce companies can differentiate themselves from competitors, showcasing depth and industry understanding. This strategy propels goals like industry authority and trust-building. Our knack for identifying and amplifying unique viewpoints ensures that brands are recognised not just as market players, but as industry leaders.

Content marketing

Content marketing entails creating and distributing valuable, consistent content to attract and retain a target audience. It underpins most digital PR efforts, providing the material for press releases, thought leadership PR, and more. For ecommerce businesses, quality content can educate, engage, and convert potential customers. It plays a pivotal role in driving organic traffic, nurturing leads, and boosting sales. Achieving a cohesive online brand narrative and customer loyalty becomes tangible. Our strength is in crafting content that resonates, ensuring that every piece aligns with the brand's voice and engages the target audience effectively.

Similar services

HARO, or Help a Reporter Out, is a service connecting journalists with industry specialists. It offers an opportunity to gain high-quality backlinks by responding to media requests. While digital PR encompasses a broader strategy of building online brand presence, HARO specifically targets media queries. Together, they ensure a diversified and strong media outreach.

Link building involves acquiring hyperlinks from other websites to your own, bolstering your site’s SEO credentials. Digital PR, on the other hand, focuses on establishing and maintaining a positive online reputation. When integrated, these services ensure not just a quantity of inbound links, but quality, coming from respected sources that enhance brand image.

Content marketing is about creating and distributing valuable, consistent content to attract a target audience. While digital PR emphasises on maintaining a favourable online public image, content marketing deep dives into creating the narrative. Together, they ensure that the brand story is not just well-crafted, but also reaches and resonates with the intended audience, fostering trust and engagement.

Digital PR guides

Building your brand's reputation with strategic digital PR.

Get in touch with us today, or book a call here.