The main purpose of digital PR is to increase your brand's online presence. This is usually done through the power of promotion, using networking to get your content in the eyes of worthy publications/online sources. If these publications choose to feature your content, your website will gain links - boosting traffic, organic rankings, sales, social following and engagement!
Digital PR is important for a variety of reasons. The main reason being that it helps to put your business in front of new audiences, whether that be from online articles or in search engine results. As your website begins to gain some high-quality links, it’ll have a better chance of ranking highly in search engine results pages, increasing both authority and traffic.
The cost of digital PR is entirely dependent on the campaign itself. This is completely bespoke and will come down to the hours spent and the services used.
With over 1.5 billion websites out there, finding ways to make yours stand out is crucial. This is where digital PR comes into play. Gaining a link through digital PR highlights your expertise, authority and trust (which are all key factors that help to rank a website!). The stronger of a link you land, the better chance you have of proving these three areas. At Bulldog, we have hundreds of existing relationships to take advantage of, giving your business the best chance of getting in the headlines. In the past, we’ve landed links on NY Times, Yahoo, Daily Mail, The Sun, Metro, Express and more!
Yes! When done right, digital PR can land you links - incredibly valuable links. These aren’t “blackhat” links that could get you in trouble; these are highly authoritative links that will actually drive shares and engagement! These links, due to being so powerful, can have a direct impact on organic rankings. And, when you have relevant links directing back to your website, Google will have all the more reason to trust you! Don't worry - we have many years of experience in being a reputable link building agency.
The fundamental digital PR process entails pinpointing target audiences, crafting engaging online content, collaborating with influencers and digital publications, overseeing social media presence, and tracking online references. This process enhances brand visibility, fosters audience engagement, and cultivates a favourable online image by harnessing the digital landscape's potential to gain digital PR links back to your brand.
Digital PR and Traditional PR diverge in communication methods. Traditional PR employs conventional media like TV, radio, and print for one-way messaging. In contrast, Digital PR leverages online platforms, engaging in interactive conversations via social media, blogs, and influencers. Success metrics vary too, with Traditional PR gauged by media coverage, while Digital PR relies on web traffic, social engagement, and SEO impact. Both approaches can complement each other, but Digital PR harnesses the digital landscape's immediacy and precision, while Traditional PR retains its wide reach through traditional media channels.
If you lack in-house expertise or time to effectively navigate the digital landscape, partnering with a reputable Digital PR agency could prove beneficial. Evaluate your needs, budget, and potential returns before making a decision.
Measuring digital PR ROI in an SEO campaign involves tracking keyword rankings, organic and referral traffic growth, acquired backlinks, social engagement, branded searches, domain authority, content performance, conversions, and long-term impact. These metrics help assess the influence of PR efforts on SEO performance and overall campaign success.