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Having a stunning website is just one part of the puzzle! Our technical audits identify and fix not-so-obvious cracks, so you can benefit from a perfectly optimised website.
We conduct a thorough technical SEO audit, delving into every aspect of your site from canonicals, indexing and sitemap issues through to site speed and mobile UX to identify areas for improvement and growth.
Based on our audit, we’ll provide insightful recommendations, ensuring your site is technically sound, enhancing performance and search visibility.
Our work doesn’t stop at implementation; we continuously monitor technical progress and SEO elements, making refinements as needed to maintain optimum performance.
We’ve had data-led, exceptionally good deliverables, clear communication and nice people to work with.
Richard Tidman
Digital & E-Commerce Director
We deliver jargon-free and easy-to-understand data. Our data-led approach ensures actionable insights tailored to your business needs.
With a live data studio slide, we keep your main KPIs front and centre, allowing seamless alignment with your goals and continuous progress monitoring.
Our partnership with SEOmonitor provides live rank checking and keeps you updated on algorithm changes, giving you an edge with the most advanced SEO tool available.
A technical SEO audit evaluates the technical aspects of a website such as site speed, mobile compatibility, and code efficiency. It’s perfect for analysing the issues potentially causing stunted organic growth.
A page speed audit analyses how quickly your web pages load, identifying any factors that may be slowing them down. This is necessary as slow page speed greatly impacts user experience.
This involves managing canonical tags, setting up redirects, and identifying page errors to ensure a smooth user experience. Vital for sites that Google is struggling to crawl and index.
Structured data and schema markup helps search engines understand the content on your site, enhancing the way it's displayed in search results. If you’ve got information worth shouting about, this is super important.
Duplicate content refers to identical or substantially similar content appearing in more than one place on your website. This check is vital for websites obsessed with copy and pasting.
International SEO involves optimising your website for different languages and regions, tailoring content to various international audiences. For brands with the ambition to go global with their organic efforts.
Want to learn more about how technical SEO can benefit your business? Browse through these frequently asked questions or get in touch with our team today.
Technical SEO refers to the optimisation of a website’s underlying code and structure. Unlike onsite SEO, it focuses on enhancing the site’s readability for search engines, improving crawling, indexing, and overall performance. Effective technical SEO ensures that search engines can easily find, understand, and rank your site.
A technical SEO audit is a thorough examination of the website’s technical aspects. It identifies issues like slow loading times, broken links, duplicate content, or improper redirects that could affect the site’s performance and search engine rankings. The audit helps in pinpointing areas for improvement, paving the way for better visibility and user experience.
Selecting the right technical SEO agency involves evaluating their experience, expertise, understanding of your industry, and track record of success. Look for agencies with transparent communication, customised strategies, and a portfolio demonstrating positive results. Our tailored approach and professional yet friendly service make us a top choice for many.
Technical SEO enhances your site’s functionality, speed, and accessibility. By resolving issues that hinder search engine crawling and indexing, it improves your site’s rankings. Ultimately, better technical SEO leads to increased visibility, higher traffic, improved user experience, and increased conversion rates, benefiting your overall online business.
Technical SEO encompasses several elements including site speed optimisation, mobile-friendliness, secure HTTPS protocol, proper URL structure, XML sitemaps, robots.txt files, canonical tags, and more. It focuses on the backend of your website to ensure optimal performance and accessibility for both users and search engines.
Onsite SEO involves optimising individual web pages, including content, meta descriptions, and title tags, to rank higher in search engines. Technical SEO, on the other hand, focuses on the website’s overall structure, code, and performance. While onsite SEO enhances individual page relevance, technical SEO ensures that the entire site is search-engine friendly.
The cost of a technical SEO audit can vary widely based on the complexity of the site, the depth of the audit, and the agency’s expertise. At Bulldog, we provide customised quotes tailored to your specific needs, ensuring value and precision in our services. Feel free to contact us for detailed pricing information.
Unlocking the full potential of Fast Keys’ online presence with reliable SEO, PPC, and content that clicks.
Moulding Simply Plastics’ digital presence with clear-cut, polished SEO, content, and PR strategies that reflect success.
Bulldog massively improved our ranking results for major keywords. They make it easy for me to understand, and the results speak for themselves.
Marc Davis
Business Development Manager
A technical SEO audit is an in-depth examination of a website's backend features to ensure they meet search engine standards. This intricate process acts as the cornerstone of an effective digital strategy, as it identifies and addresses issues that could hamper search engine visibility. While it can directly influence and improve several other deliverables, such as page speed and structured data optimisation, its main objective is to optimise the website's technical health. For ecommerce businesses, a flawless technical foundation ensures users have a smooth browsing experience, a factor crucial for conversions. This contributes significantly towards online goals such as higher search rankings and increased traffic. We take pride in its precision-oriented technical SEO audits, guaranteeing that every nuance of a client's site is optimised for peak performance.
Page speed audit focuses on analysing how quickly a website and its individual pages load. Speed is a key determinant in digital strategy since search engines, like Google, factor in page speed when ranking sites. This audit can guide improvements in technical SEO and influence decisions on content optimisation. For ecommerce ventures, a swift-loading site not only ranks higher but also ensures potential customers don't abandon their carts due to impatience. We excel in conducting comprehensive page speed audits and provides actionable recommendations that considerably enhance website responsiveness and user experience.
This deliverable involves evaluating and managing canonical tags, setting up appropriate redirects, and reporting on page errors. All these elements ensure that search engines understand the preferred version of a page and handle any site changes or broken pages efficiently. Tidying up these elements supports the broader digital strategy by preventing 'page value' dilution and ensuring smooth user navigation. Ecommerce businesses benefit by providing a glitch-free shopping experience and by optimising the way search engines index their site. Our detailed approach ensures that every page, redirect, and error is meticulously addressed, offering a seamless browsing experience to users and a technically sound platform for search engines.
Structured data and schema are forms of code that help search engines better understand the content on a page. They can lead a digital strategy by enhancing the way search results are displayed, often resulting in rich snippets. This complements the broader technical SEO efforts and can be influenced by content audits. For ecommerce platforms, structured data can highlight product information, reviews, and more directly in the search results. This can increase click-through rates and drive more targeted traffic. We implement structured data meticulously, maximising the chances of rich search results and enhancing visibility in SERPs.
Duplicate content refers to similar or identical content appearing in more than one place on the web. Addressing this is paramount in digital strategy since search engines may penalise sites with significant duplicate content. Identifying and rectifying this issue supports the broader technical SEO and content strategies. For ecommerce sites, where product descriptions may be similar, it's crucial to ensure content uniqueness to maintain search engine favour. We excel in identifying and managing duplicate content, ensuring each page stands out uniquely and positively to search engines.
International SEO involves optimising a website for search visibility across different countries and languages. It's integral to a global digital strategy, ensuring that sites are accessible and relevant to users worldwide. This ties in closely with other technical SEO elements, such as hreflang tags and geo-targeting. Ecommerce businesses aiming to tap into global markets can significantly benefit by ensuring their site appeals to a broad spectrum of users in terms of language, cultural nuances, and search preferences. Achieving this widens the potential customer base, driving international sales. Our expertise in international SEO ensures that clients' websites resonate with global audiences, guaranteeing optimal performance irrespective of geographic boundaries.
Focused on optimising online stores to rank higher in search engines, ecommerce SEO includes product descriptions, meta tags, and user experience. While technical SEO lays the foundation by improving site structure, ecommerce SEO builds on that by targeting specific sales and product pages.
This involves creating valuable, relevant content to attract and engage a target audience, ultimately leading to conversions. Unlike technical SEO, which focuses on site infrastructure, content marketing aims to provide information and foster relationships. Combined with technical SEO, it ensures that both content and website structure are optimised for search engines.
Specifically tailored for Shopify-based online stores, this service includes optimising product listings, collections, and site architecture within the Shopify platform. While technical SEO addresses overall website performance, Shopify SEO fine-tunes elements unique to Shopify. Together, they ensure that the online store is both user-friendly and search engine-friendly, maximising visibility and conversions.
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