White Label PR

If you're a digital agency looking to expand your PR offering - without hiring in-house - our white label digital PR is the perfect solution.
4 minute read
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Digital PR for results, not risks

We offer fully managed PR campaigns under your brand, delivered by a team of experienced specialists. From ideation and outreach to reporting and results, our white label PR services help you provide exceptional value to your clients while maintaining your own agency’s reputation.

Whether you’re an SEO agency, content marketing firm, or full-service digital shop, we act as an extension of your team – seamlessly integrating into your workflow while helping you grow your offering, output, and revenue.

What is white label PR?

White label PR allows your agency to offer digital PR services to your clients without doing the work in-house. You handle the client relationship – we handle the strategy, content creation, media outreach, link building, and reporting. Everything is delivered under your brand, so you stay front-of-mind as the trusted provider.

As a trusted white label PR agency, we’re experienced in working behind the scenes, ensuring complete confidentiality, consistent quality, and fast turnaround times – without compromising your agency’s voice or standards.

Our white label PR services

We provide an end-to-end digital PR solution that can be adapted to suit your clients’ goals, sectors, and budgets.

Campaign ideation and planning

We generate creative campaign ideas that align with your client’s brand, audience, and business objectives.

  • Industry-specific campaign concepts
  • Trend and competitor analysis
  • Seasonal and evergreen campaign hooks
  • Strategy planning with timelines, deliverables, and KPIs

Whether it’s a data-led story, expert commentary, or a reactive PR campaign, we’ll build something that gets attention – and earns results.

Media list building and outreach

We manage all media-facing activity, ensuring pitches go to the right journalists and outlets.

  • Bespoke media list creation by niche, topic, and region
  • Outreach to national, regional, and niche publications
  • Pitch creation and personalisation
  • Media monitoring and relationship follow-up

As a white label PR agency, we operate discreetly and professionally, ensuring all communications are aligned with your agency’s brand.

Content creation and campaign assets

We produce high-quality, journalist-ready content that’s designed to secure coverage and links.

  • Press releases written for media and SEO
  • Digital assets like infographics, data reports, and survey findings
  • Expert commentary and ghostwritten articles
  • Client-specific brand tone and formatting

Everything we create is approved by you and ready for client review – seamless, consistent, and on-brand.

Link building and authority growth

Our white label PR services focus on securing high-authority editorial links that boost search performance and domain authority.

  • Earned media placements with do-follow backlinks
  • Relevant, high-DA site targeting
  • Outreach campaigns aligned with SEO and content strategy
  • Reporting on link quality, anchor text, and referral performance

These aren’t spammy directories – they’re meaningful placements that move the needle for rankings and reputation.

Reactive PR and newsjacking

We monitor trends and media opportunities so your clients stay relevant in fast-moving conversations.

  • Daily journalist requests via HARO, #JournoRequest, and direct media contacts
  • Expert quote submissions for breaking news
  • Quick-turn commentary on trending topics
  • Brand positioning as an industry authority

Our team stays agile so your clients stay in the spotlight – without you having to lift a finger.

Reporting and white label delivery

We deliver reports ready to forward directly to clients, branded with your agency identity.

  • Coverage logs and links with metrics (DA, traffic, reach)
  • Backlink analysis and impact
  • SEO value tracking (organic traffic, keyword lift)
  • End-of-month summaries with strategic insights

Pay-per-placement

£450 per placement

Only pay when live

£100 per brand mention

DR 50+ publication backlink

Dial your budget up and down

Press releases & comments

Zero upfront & hidden fees

3 month PR & link package

£2,600 per month

Save £300/month

10x DR 30-70 backlinks

2x DR 50+ PR placements

Content & reporting included

Backlink strategy support

Live within each month

Why use our white label PR services?

🧠 Expert-led delivery: You get access to an experienced PR team with proven results across B2B, B2C, ecommerce, SaaS, fashion, tech, and more.

🤝 Seamless integration: We adapt to your agency workflows – working in the background as your invisible PR partner.

📈 ROI-driven results: We combine creativity with performance – generating high-authority backlinks, brand coverage, and organic traffic growth.

🗞 Real media relationships: We pitch to journalists, editors, and bloggers across national, regional, and niche titles with stories they actually want to run.

💬 Collaborative communication: You get direct access to our team, proactive updates, and timely delivery – with none of the micromanagement.

Ready to scale your agency with white label PR?

You’ve built a great agency – now let’s expand what you can offer. With our trusted white label PR services, you get high-quality campaigns delivered under your name, without hiring in-house.

Stay competitive, win bigger clients, and keep your team focused on what they do best – while we handle the rest.

Start featuring in dream publications 🚀

Risk-free digital PR

£450/link when live

DR 50+ links

Frequently asked questions

What’s the difference between white label PR and outsourcing?

With white label PR, we work as your behind-the-scenes partner, delivering everything under your brand name. Outsourcing may involve third-party visibility. We’re invisible to your clients.

Can you work with multiple client campaigns at once?

Yes – we’re structured to support multiple campaigns simultaneously and can scale based on your client volume and demand.

Will clients know we’re using a white label PR agency?

Not at all – we maintain strict confidentiality and never contact clients directly unless requested. All communication and deliverables are fully white-labelled.

Can you join client calls if needed?

Yes – if you want us to act as your internal PR team, we can attend meetings under your agency brand, briefed by you in advance.

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